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Remodelista is an
interior design Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. An interior designer is someone who plans, researches, coordina ...
and
lifestyle Lifestyle often refers to: * Lifestyle (sociology), the way a person lives * ''Otium'', ancient Roman concept of a lifestyle * Style of life (german: Lebensstil, link=no), dealing with the dynamics of personality Lifestyle may also refer to: Bus ...
website operated by Remodelista LLC. It was founded in 2007 by the current editor-in-chief
Julie Carlson Julie Carlson (born November 24, 1960) is an American writer and co-founder of interior design and lifestyle website Remodelista and outdoor spaces and garden design website Gardenista operated by holding company Remodelista LLC, owned by Carlson ...
along with Francesca Connolly, Janet Hall, and Sarah Lonsdale. The company is based in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
.


History

Remodelista was founded as an independent website in 2007 by Carlson, Connolly, Hall, and Lonsdale to provide an online sourcebook for users planning a home renovation or remodel with the goal of furnishing rooms with a mix of classics, vintage finds and modernist pieces. In 2008, Josh Groves joined as publisher and later becomes CEO. "It's All About Home"
''Brown Alumni Magazine'' 2012-09-25
"SAY Media Acquires Remodelista"
''Business Wire'' 2011-08-09
Following its redesign in 2009
''New York Times'' 2009-10-08
and continuous growth, Remodelista was acquired by San Francisco company
SAY Media Say Media (formerly VideoEgg) is a technology and advertising firm. The company provides a publishing platform (Tempest) to professional publishers and sells advertising across that platform and extended network of sites. Say Media has offices ...
in August 2011. "SAY Media Continues Acquisition Spree, Buys Home Design Website Remodelista"
''TechCrunch'' 2011-08-09
In 2012, Remodelista spins off its garden section to an independent sister website under
SAY Media Say Media (formerly VideoEgg) is a technology and advertising firm. The company provides a publishing platform (Tempest) to professional publishers and sells advertising across that platform and extended network of sites. Say Media has offices ...
ownership,
Gardenista Gardenista is an outdoor spaces and garden design website operated by Remodelista LLC. It was founded in 2011 by Julie Carlson and Michelle Slatalla initially as a section of Remodelista, and then as a separate entity in 2012. The company is based ...
, with former New York Times columnist Michelle Slatalla as editor-in-chief. "Taking Its Design Eye Outside"
''New York Times'' 2012-06-06
In 2014,
Times Internet Times Internet is an Indian internet technology company, based in Gurgaon, which owns, operates and invests in various internet-led products, services and technology. It is the digital arm of the Times Group, the largest media conglomerate in I ...
partnered with
SAY Media Say Media (formerly VideoEgg) is a technology and advertising firm. The company provides a publishing platform (Tempest) to professional publishers and sells advertising across that platform and extended network of sites. Say Media has offices ...
to launch an Indian version of Remodelista. "Times Internet to launch Indian editions of Say Media's ReadWrite & Remodelista"
''MediaNama'' 2014-06-13
"Times Internet and SAY Media Launch ReadWrite and Remodelista in India"
''Say Daily'' 2014-06-20
"Times Internet to launch Readwrite & Remodelista India Editions"
''Times Internet'' 2014-06-11
In 2015,
Julie Carlson Julie Carlson (born November 24, 1960) is an American writer and co-founder of interior design and lifestyle website Remodelista and outdoor spaces and garden design website Gardenista operated by holding company Remodelista LLC, owned by Carlson ...
and Josh Groves bought Remodelista and
Gardenista Gardenista is an outdoor spaces and garden design website operated by Remodelista LLC. It was founded in 2011 by Julie Carlson and Michelle Slatalla initially as a section of Remodelista, and then as a separate entity in 2012. The company is based ...
from
SAY Media Say Media (formerly VideoEgg) is a technology and advertising firm. The company provides a publishing platform (Tempest) to professional publishers and sells advertising across that platform and extended network of sites. Say Media has offices ...
for an undisclosed amount. "Say Media Sells ReadWrite To Wearable World, Remodelista Sold Back To Founders"
''TechCrunch'' 2015-02-05
Also in 2015,
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...
announced their ''Expert Articles'' as part of an expanded content platform with Remodelista as one of the early industry experts announced."Amazon Ups Its Content Game With Expert Articles"
''TechCrunch'' 2015-12-08
In 2016, Remodelista and
Gardenista Gardenista is an outdoor spaces and garden design website operated by Remodelista LLC. It was founded in 2011 by Julie Carlson and Michelle Slatalla initially as a section of Remodelista, and then as a separate entity in 2012. The company is based ...
was acquired by
Realtor.com Realtor.com is a real estate listings website operated by the News Corp subsidiary Move, Inc. and based in Santa Clara, California. It is the second most visited real estate listings website in the United States as of 2021, with over 100 million ...
, operated by the
News Corporation News Corporation (abbreviated News Corp.), also variously known as News Corporation Limited, was an American multinational mass media corporation controlled by media mogul Rupert Murdoch and headquartered at 1211 Avenue of the Americas in Ne ...
subsidiary Move, Inc. At the time of sale, the two sites reportedly received 1.5 million readers per month. "Behind Realtor.com's Remodelista-Gardenista acquisition"
''Business of Home'' 2016-07-15
In November 2017, Remodelista launched a second companion site, The Organized Home, in conjunction with the publication of the book ''Remodelista: The Organized Home''. "Announcing Our New Site: The Organized Home"
''Remodelista.com'' 2017-11-08
"Remodelista Shows Us How to Organize with Style"
''Martha Stewart'' 2017-12-13
In June 2019, Remodelista announced that it's once again independently owned along with sister sites
Gardenista Gardenista is an outdoor spaces and garden design website operated by Remodelista LLC. It was founded in 2011 by Julie Carlson and Michelle Slatalla initially as a section of Remodelista, and then as a separate entity in 2012. The company is based ...
and Organized Home after three years as part of
News Corporation News Corporation (abbreviated News Corp.), also variously known as News Corporation Limited, was an American multinational mass media corporation controlled by media mogul Rupert Murdoch and headquartered at 1211 Avenue of the Americas in Ne ...
subsidiary
Realtor.com Realtor.com is a real estate listings website operated by the News Corp subsidiary Move, Inc. and based in Santa Clara, California. It is the second most visited real estate listings website in the United States as of 2021, with over 100 million ...
. According to the announcement, the transition was due to a strategy restructure following
Realtor.com Realtor.com is a real estate listings website operated by the News Corp subsidiary Move, Inc. and based in Santa Clara, California. It is the second most visited real estate listings website in the United States as of 2021, with over 100 million ...
's $210 million acquisition of real-estate leads generation platform OpCity."Austin real estate startup Opcity to be acquired for $210 million"
''Statesman'' 2018-08-30
"Real Estate Lead Evolution: Fall Out at Realtor.com"
''Revaluate'' 2019-06-10
Few details surrounding the deal were released but they reported that the combined readership of the sites reached 1.7 million users per month."To Our Readers: Remodelista Update"
''Remodelista'' 2019-06-01


Site features

Remodelista is a sourcebook for the considered home, guiding readers through the remodeling and design process. "Company Slogan"
''Remodelista.com'' 2020-01-13
In addition, the blog publishes lifestyle content, including pieces about travel. The travel section covers noteworthy design shops and hotels, restaurants and other design-oriented sights in the US and abroad. Often these pieces will have an "Expert Advice" angle, with a design professional providing advice about shops, hotels, and restaurants. In 2010, the website launched an invitation-only directory of architects and designers. ''Editor at Large'' named it one of the top four online designer directories in 2014. In 2013, the website first launched its "Considered Design Awards," a series of awards for reader-submitted photos of their interior spaces.


Events

Between 2010 and 2016, Remodelista hosted 18 Remodelista Markets in
Marin County Marin County is a county located in the northwestern part of the San Francisco Bay Area of the U.S. state of California. As of the 2020 census, the population was 262,231. Its county seat and largest city is San Rafael. Marin County is acros ...
,
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
,
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
,
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
,
Portland Portland most commonly refers to: * Portland, Oregon, the largest city in the state of Oregon, in the Pacific Northwest region of the United States * Portland, Maine, the largest city in the state of Maine, in the New England region of the northeas ...
,
Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...
,
NYC New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Uni ...
, and
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
. Remodelista Markets offered goods from artisanal makers and designers, which included handmade ceramics, clothing, jewelry, organic botanicals, and artisanal foods.


Related websites

Remodelista's sister site
Gardenista Gardenista is an outdoor spaces and garden design website operated by Remodelista LLC. It was founded in 2011 by Julie Carlson and Michelle Slatalla initially as a section of Remodelista, and then as a separate entity in 2012. The company is based ...
, which focuses on outdoor spaces, was launched in 2011 initially as a section of Remodelista. It became a separate website in 2012. In November 2017, Remodelista launched a second companion site, The Organized Home, in conjunction with the publication of the book ''Remodelista: The Organized Home''.'


Books

In October 2013, ''Remodelista: A Manual For The Considered Home'' (), written by
Julie Carlson Julie Carlson (born November 24, 1960) is an American writer and co-founder of interior design and lifestyle website Remodelista and outdoor spaces and garden design website Gardenista operated by holding company Remodelista LLC, owned by Carlson ...
with photography by Matthew Williams, was published by
Artisan An artisan (from french: artisan, it, artigiano) is a skilled craft worker who makes or creates material objects partly or entirely by hand. These objects may be functional or strictly decorative, for example furniture, decorative art ...
. The book includes tours of homes and advice on how to recreate one's own space in a similar style.
Academy Awards The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...
winner
Julianne Moore Julie Anne Smith (born December 3, 1960), known professionally as Julianne Moore, is an American actress. Prolific in film since the early 1990s, she is particularly known for her portrayals of emotionally troubled women in independent films, a ...
wrote the foreword to the book.""Remodelista: A Manual for the Considered Home" by Julie Carlson"
''Architectural Digest'' 2013-11-30
In November 2017,
Artisan An artisan (from french: artisan, it, artigiano) is a skilled craft worker who makes or creates material objects partly or entirely by hand. These objects may be functional or strictly decorative, for example furniture, decorative art ...
published ''Remodelista: The Organized Home'' (), written by
Julie Carlson Julie Carlson (born November 24, 1960) is an American writer and co-founder of interior design and lifestyle website Remodelista and outdoor spaces and garden design website Gardenista operated by holding company Remodelista LLC, owned by Carlson ...
and Margot Guralnick with photography by Matthew Williams.{{Cite news, url=https://www.remodelista.com/posts/new-site-announcement-organized-home/, title=Announcing Our New Site: The Organized Home - Remodelista, date=2017-11-08, work=Remodelista, access-date=2018-05-06, language=en-US


External links


Remodelista

Gardenista

The Organized Home


References

Lifestyle websites Internet properties established in 2007 Companies based in Manhattan Mass media companies based in New York City