Relevo is a sports website written in

Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Cana ...

and based in

Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...

. It covers national and international sports, with a focus on

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and

millennial Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000 ...

audiences. It is owned by Spanish media group

Vocento Vocento, S.A., also known as Grupo Vocento, is a Spanish mass media group. Its flagship daily newspaper is the conservative and monarchist ''ABC'', also publishing ''El Correo''. Vocento was created in 2001 upon the merger of Grupo Correo with , ...

. It launched on October 6, 2022, after four months of providing editorial coverage on

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Twitch Twitch may refer to: Biology * Muscle contraction ** Convulsion, rapid and repeated muscle contraction and relaxation ** Fasciculation, a small, local, involuntary muscle contraction ** Myoclonic twitch, a jerk usually caused by sudden muscle con ...

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

, and

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

Content and features

Relevo focuses on sports-related topics. This differs from the trend of diversifying content observed in mainstream Spanish sports websites, such as

Marca Marca may refer to: Places * Marca, Sălaj, a commune in Sălaj County, Romania * Marca, a tributary of the Barcău in Sălaj County, Romania * an alternative name for Merca, Somalia * Marca District, in the province Recuay, Peru * Marçà, a vil ...

and

Diario As ''Diario AS'' () is a Spanish daily sports newspaper that concentrates particularly on football. Profile ''Diario AS'' is part of PRISA which also owns '' El País'' and ''Cinco Días''. The paper particularly covers news of the Community of M ...

. Relevo claimed to avoid

clickbait Clickbait is a text or a thumbnail link that is designed to attract attention and to entice users to follow that link and read, view, or listen to the linked piece of online content, being typically deceptive, sensationalized, or otherwise misl ...

techniques to attract users. Relevos coverage includes a mix of original reporting, videos, and in-depth analysis. Its business model is 'advertising-only'. Vocento stated that it does not expect the project to be

EBITDA A company's earnings before interest, taxes, depreciation, and amortization (commonly abbreviated EBITDA, pronounced , , or ) is a measure of a company's profitability of the operating business only, thus before any effects of indebtedness, stat ...

-positive until 2025. In the context of sports, the Spanish word "relevo" refers to a member of a team handing off a baton or taking a leg on a relay race competition, such as those typically held in track, cycling, or swimming.

History

Óscar Campillo, former editor of Marca and then PR director at Vocento, started developing the project in December 2021, supported by a small group of former Marca and As journalists. In May 2021, Relevo started a live Twitter thread where a headcount of the team is kept. As of October 2022, this thread featured 73 people. Relevo started publishing content on TikTok in May 2022. In the following weeks, it launched profiles on Twitter and Instagram, as well as a 3-hour weekday daily live show on Twitch. As of October 2022, Relevo had amassed a combined following of 312,000 user profiles amongst the four platforms. Relevo's launch on social networks was covered by Spanish media experts as an example of a successful strategy to build a social media following.

References

External links

*{{official, https://www.relevo.com 2022 establishments in Spain Association football websites Sports mass media in Spain Spanish-language websites Spanish news websites Internet properties established in 2022 Companies based in Madrid