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''Reincarnated'' is a 2013
documentary film A documentary film or documentary is a non-fictional motion-picture intended to "document reality, primarily for the purposes of instruction, education or maintaining a historical record". Bill Nichols has characterized the documentary in te ...
about the musician Snoop Dogg's explorations of
reggae Reggae () is a music genre that originated in Jamaica in the late 1960s. The term also denotes the modern popular music of Jamaica and its diaspora. A 1968 single by Toots and the Maytals, " Do the Reggay" was the first popular song to use ...
and Rastafari culture, and his transformation into Snoop Lion. It premiered at the
Toronto International Film Festival The Toronto International Film Festival (TIFF, often stylized as tiff) is one of the largest publicly attended film festivals in the world, attracting over 480,000 people annually. Since its founding in 1976, TIFF has grown to become a perman ...
on September 7, 2012, and was released to theaters March 21, 2013. It is a companion film to his 12th studio album, '' Reincarnated''. The film was shot by
Andy Capper Andrew Richard Capper (born 14 February 1973) is a British US-based director, journalist and former editor and executive producer at ''Vice Media''. In 2018, he founded Happy Now Film. Career Capper's career in journalism started at age 17, rep ...
of ''
Vice Magazine ''Vice'' (stylized in all caps) is a Canadian-American magazine focused on lifestyle, arts, culture, and news/politics. Founded in 1994 in Montreal as an alternative punk magazine, the founders later launched the youth media company Vice Media, ...
''.


Background

From the start, Snoop was known for his gangsta raps,
G-funk G-funk, short for gangsta funk, is a sub-genre of gangsta rap that emerged from the West Coast scene in the late 1980s. The genre is heavily influenced by 1970s psychedelic funk (P-funk) sound of artists such as Parliament-Funkadelic. Charac ...
beats, and reckless lifestyle. His popularity started back when he was a member of Death Row Records, where he released his debut album Doggystyle. The album sold more copies than any debut album ever had, making “Snoop Doggy Dogg” a well-known name. Though he was famous for being “gangsta,” Snoop had shown that he wanted peace as well; especially after he just missed a conviction for murder in 1996 which helped him further himself even more from all the conflict happening in the industry around that time. More recently, his peaceful and nonviolent state of mind became more evident, as he decided to begin participating the Rastafari faith, give himself a new name, and take on a new style of music.


Plot

As most of those who follow the Rastafari faith do, Snoop decided to go through a transformation into his new self; his new, Rastafari self. Reincarnated documents Snoop Dogg's transition into Snoop Lion, which involved him taking a trip to Jamaica to make a reggae album and discover more about the Rastafari faith. The documentary starts out by exploring Snoop's past; his time on Death Row Records, the loss of his friends Tupac and Nate Dogg, and the murder accusation. The focus then shifts to his spiritual journey and new style of music. While in Jamaica, Snoop collaborated with a few famous reggae artists, including
Bunny Wailer Neville O'Riley Livingston (10 April 1947 – 2 March 2021), known professionally as Bunny Wailer, was a Jamaican singer-songwriter and percussionist. He was an original member of reggae group The Wailers along with Bob Marley and Peter Tosh. ...
and Diplo, to create the ''Reincarnated'' album, which focuses on love and nonviolence. Wailer was Snoop's guide throughout the trip, leading him through his journey into Rastafari. The film includes many intimate moments with Snoop, where he discusses his personal thoughts and reasons for becoming Rasta. The documentary also includes the heavy marijuana smoking in which Snoop participated, which is a common practice among Rastafari, and a common stereotype of how they practice their faith as well.


Production

The film was directed and produced by
Andy Capper Andrew Richard Capper (born 14 February 1973) is a British US-based director, journalist and former editor and executive producer at ''Vice Media''. In 2018, he founded Happy Now Film. Career Capper's career in journalism started at age 17, rep ...
of ''
Vice Magazine ''Vice'' (stylized in all caps) is a Canadian-American magazine focused on lifestyle, arts, culture, and news/politics. Founded in 1994 in Montreal as an alternative punk magazine, the founders later launched the youth media company Vice Media, ...
''. Capper followed Snoop to Jamaica to record the transformation, and gathered intimate interview footage with him as well. Roughly 200 hours of footage was shot, which was then edited in a two-month span. The documentary was aired at SXSW and The Toronto International Film Festival in 2012.


Cast

*
Dr. Dre Andre Romelle Young (born February 18, 1965), known professionally as Dr. Dre, is an American rapper and record producer. He is the founder and CEO of Aftermath Entertainment and Beats Electronics, and previously co-founded, co-owned, and ...
*
Daz Dillinger Delmar Drew Arnaud (born May 25, 1973), known professionally as Daz Dillinger (formerly Dat Nigga Daz and commonly Daz), is an American rapper and record producer. In the 1990s at Death Row Records, aided the catapult of West Coast rap and gang ...
* Angela Hunte *
Ariel Rechtshaid Ariel Rechtshaid ( ;) is an American record producer, audio engineer, mixing engineer, multi-instrumentalist, and songwriter. His accolades include three Grammy Awards for music production. Rechtshaid was the lead singer and guitarist of the sk ...
* Dre Skull * Jahdan Blakkamoore * Andrew aka Moon Bain *
Bunny Wailer Neville O'Riley Livingston (10 April 1947 – 2 March 2021), known professionally as Bunny Wailer, was a Jamaican singer-songwriter and percussionist. He was an original member of reggae group The Wailers along with Bob Marley and Peter Tosh. ...
*
Damian Marley Damian Robert Nesta "Jr. Gong" Marley (born 21 July 1978) is a Jamaican DJ, singer, lyricist and rapper. He is the recipient of four Grammy Awards. Early life, education and family Damian Marley is the youngest son of reggae musician Bob Marle ...
* Dave Dale and The Blue Mountain Coffee House Boys * Sister Shirley Chung and Winston Martin * The Alpha Boys * Scaby Dread and the Dudus Family * Cutty Corn *
Louis Farrakhan Louis Farrakhan (; born Louis Eugene Walcott, May 11, 1933) is an American religious leader, Black supremacy, black supremacist, Racism, anti-white and Antisemitism, antisemitic Conspiracy theory, conspiracy theorist, and former singer who hea ...
* Shante Broadus * Cori B. * Maxine Stowe *
Stewart Copeland Stewart Armstrong Copeland (born July 16, 1952) is a Scottish-American musician and composer. He is best known for his work as the drummer of the English rock band the Police from 1977 to 1986, and again from 2007 to 2008. Before playing with th ...
* Diplo * Snoop Dogg


Reception

In a review from ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'', writer Andy Webster states, “enlightenment isn’t as evident here as much as a woozy weariness, perhaps a long-term byproduct of being very, very stoned,” regarding the authenticity of Snoop's journey throughout the film. In a review from the ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the U ...
'', writer Mikael Wood explains that the documentary does not teach viewers anything new about Snoop, and that it seems like “just another component in the new album's marketing plan. In two other reviews by Shaka Griffith and Rich Cline, there was mention of lack of authenticity as well; neither could say if the transformation should really be taken seriously. After the film was released, Bunny Wailer made a statement where he indicted Snoop of “outright fraudulent use” of the Rastafari faith.Weiner, Jonah. “The Lion Smokes Tonight.” ''Rolling Stone'', 2013.


References


External links

* {{Authority control Documentary films about African Americans Snoop Dogg 2012 films Reggae films Films shot in Jamaica Films set in Jamaica Rastafari Documentary films about hip hop music and musicians Documentary films about cannabis Jamaican documentary films Documentary films about religion Documentary films about singers Vice Films films 2012 directorial debut films 2012 documentary films 2010s English-language films