Reigning Champ is a

Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...

streetwear Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually hau ...

and

athleisure Athleisure is a hybrid style of athletic clothing typically worn as everyday wear. Athleisure outfits can include yoga pants, tights, sneakers, leggings and shorts that look like athletic wear, characterized as "fashionable, dressed-up sweats and ...

brand based in

Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...

and founded in 2007 by Craig Atkinson, who also founded wings+horns.Reigning Champ
hypebeast.com The

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

focuses on caps,

t-shirt A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a ''crew neck'', which lacks a collar. T-shirts are general ...

hoodies A hoodie (in some cases spelled hoody and alternatively known as a hooded sweatshirt) is a sweatshirt with a hood. Hoodies with zippers usually include two pockets on the lower front, one on either side of the zipper, while "pullover" hoodies ...

sweatpants Sweatpants are a casual variety of soft trousers intended for comfort or athletic purposes, although they are now worn in many different situations. In the United Kingdom, Ireland, Australia, New Zealand, and South Africa they are known as ...

, shorts, and tank tops in

cotton Cotton is a soft, fluffy staple fiber that grows in a boll, or protective case, around the seeds of the cotton plants of the genus ''Gossypium'' in the mallow family Malvaceae. The fiber is almost pure cellulose, and can contain minor perce ...

, heavyweight fleece, and

merino wool The Merino is a breed or group of breeds of domestic sheep, characterised by very fine soft wool. It was established in Spain near the end of the Middle Ages, and was for several centuries kept as a strict Spanish monopoly; exports of the breed ...

. Reigning Champ is sold at 130

retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...

ers worldwide. In June 2021 Reigning Champ entered into a definitive agreement to be acquired by Canadian apparel retailer

Aritzia Aritzia LP is a Economy of Canada, Canadian women's fashion brand founded in Vancouver, British Columbia, by Brian Hill (CEO Aritzia), Brian Hill in 1984. Aritzia sells a variety of lifestyle apparel through various upscale retail stores acro ...

at a valuation of $63 million.

Collaborations

Reigning Champ worked with

adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...

on designs for shoes, shorts, track pants, sweatpants, knit

bomber jacket A flight jacket is a casual jacket that was originally created for pilots and eventually became part of popular culture and apparel. It has evolved into various styles and silhouettes, including the "letterman" jacket and the fashionable "bomber ...

s, and

.Reigning Champ

.com Reigning Champ has collaborated with Everest, Asics Tiger,

Major League Soccer Major League Soccer (MLS) is a men's professional soccer league sanctioned by the United States Soccer Federation, which represents the sport's highest level in the United States. The league comprises 29 teams—26 in the U.S. and 3 in Canada ...

National Basketball Association The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United S ...

, and

Converse Converse may refer to: Mathematics and logic * Converse (logic), the result of reversing the two parts of a definite or implicational statement ** Converse implication, the converse of a material implication ** Converse nonimplication, a logical c ...

References

Street fashion Clothing brands of Canada {{canada-company-stub Companies based in Vancouver

Collaborations

See also

References