Reid's was an 11-store chain located in various rural South Carolina communities, specifically
Barnwell,
Orangeburg,
Langley Langley may refer to:
People
* Langley (surname), a common English surname, including a list of notable people with the name
* Dawn Langley Simmons (1922–2000), English author and biographer
* Elizabeth Langley (born 1933), Canadian perfor ...
,
New Ellenton,
Batesburg,
Walterboro,
St. George
Saint George (Greek: Γεώργιος (Geórgios), Latin: Georgius, Arabic: القديس جرجس; died 23 April 303), also George of Lydda, was a Christian who is venerated as a saint in Christianity. According to tradition he was a soldier ...
,
Aiken,
Saluda,
Cayce, and
Hampton. Most of these stores were all former Food Lion stores and carried Food Lion branded goods and used the Food Lion infrastructure.
The common theme to these stores appeared to be that they were all older stores which Food Lion had apparently determined were located in markets small enough to make enlarging or opening a new store unprofitable. But, by operating under a different brand name to differentiate them from Food Lion, prices and selection could be different from a standard Food Lion store and can still be profitably run without remodeling. Some exceptions to this standard were the Langley location, which was located in a former Food Lion, and the Hampton, South Carolina location which was in a former BI-LO.
Reid's advertised mainly via newspaper ads with occasional television ads when a new store "opened". Reid's also ran sale advertisements on several radio stations in South Carolina, featuring the chain's namesake Reid Boylston reading the week's specials over the phone and closing with an exuberant recitation of the chain's slogan, "We can save you money!"
In May 2013, the
Delhaize Group
Delhaize Group SA (, ) was a Belgian multinational retail company headquartered in Molenbeek-Saint-Jean, Brussels, Belgium, and operated in seven countries and on three continents. The principal activity of Delhaize Group was the operation of f ...
sold Reid's along with its sister supermarket chains
Harveys and
Sweetbay to BI-LO LLC for $265 million.
Tampa-based Sweetbay supermarkets sold
Tampa Bay Times, May 28, 2013 BI-LO subsequently retired the Reid's name, rebranding the Reid's stores as BI-LO. However, one Reid's store in Hampton, South Carolina was sold to Food Lion
Food Lion is an American regional grocery store chain headquartered in Salisbury, North Carolina, that operates over 1100 supermarkets in 10 states of the Mid-Atlantic and Southeastern United States (Delaware, Georgia, Kentucky, Maryland, North ...
, due to the close proximity of an existing BI-LO in the area.
References
{{Supermarkets of the United States
Supermarkets of the United States
Defunct supermarkets of the United States