Regine Sixt is a German businessperson and currently Senior Executive
Vice President
A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on ...
of
Sixt International, an international car rental and leasing business.
Career
After studying in Germany, England and France, she met her future husband,
Erich Sixt, chief executive officer and chairman of the board of Sixt AG, and started her career at Sixt, developing international partnerships with airlines, hotel and travel chains around the globe. She is Head of International
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
including CI and PR. She has played a leading role in the expansion of Sixt into 105 countries with 4,000 locations worldwide, offering 225,000 cars both to business and leisure clienteles.
Sixt
Sixt was founded in 1912 and even though it
went public in 1986, it still is family-run in the fourth generation. The sons of Erich and Regine Sixt, Alexander and Konstantin, are both in leading positions in the Sixt Group.
Philanthropy
Regine Sixt is the chief executive officer of the
Regine Sixt Children’s Aid Foundation "Drying little tears" which she founded in 2000. For her continuous engagement for Israel - among many others - she recently was awarded with the "Citizen of the World Award” of Hadassah in Jerusalem.
Awards
In 2016 and 2019, Regine Sixt won the
Seven Stars Luxury Hospitality and Lifestyle Awards Woman of The Year award.
References
External links
Tränchen Trocknen* http://ag.sixt.de/
{{DEFAULTSORT:Sixt, Regine
Living people
German businesspeople in transport
Year of birth missing (living people)