''Reformhaus'' ("reform house") is a type of
German
German(s) may refer to:
* Germany (of or related to)
** Germania (historical use)
* Germans, citizens of Germany, people of German ancestry, or native speakers of the German language
** For citizens of Germany, see also German nationality law
**Ge ...
retail store that specializes in groceries and personal care products according to the principles of the 19th-century ''
Lebensreform
''Lebensreform'' ("life-reform") is the German generic term for various social reform movements, that started since the mid-19th century and originated especially in the German Empire and later in Switzerland. Common features were the criticis ...
'' movement, for example the products are
vegetarian
Vegetarianism is the practice of abstaining from the consumption of meat (red meat, poultry, seafood, insects, and the flesh of any other animal). It may also include abstaining from eating all by-products of animal slaughter.
Vegetariani ...
, often (but not necessarily)
organic, and free of synthetic preservatives. In English-speaking countries this particular form of retail shop is usually called a
health food store. However, there are also other health food stores in Germany called ''Naturkostladen'', which are the exact equivalent of a health food store, and not generally connected to the ''Reformhaus'' stores.
One of the first ''Reformhaus'' stores opened in
Wuppertal
Wuppertal (; "''Wupper Dale''") is, with a population of approximately 355,000, the seventh-largest city in North Rhine-Westphalia as well as the 17th-largest city of Germany. It was founded in 1929 by the merger of the cities and tow ...
in 1900. In 1927 the ''neuform'' cooperative of ''Reformhaus'' owners was founded. This cooperative became responsible for central purchasing, quality assurance, and marketing. The ''Reformhaus'' stores are independently operated by their respective owners, either as independent stores or regional chains, but since the branding is owned by ''neuform'', all store owners have to be members of the cooperative in order to be allowed to call their store ''Reformhaus''.
As of January 2007, there were 1,662 ''Reformhäuser'' in Germany and a total of 2,980 retail outlets in Germany and Austria.
It was reported in 2009 that ''Reformhaus'' revenues were in decline as other German organic grocers took away business, probably because grocery selection in a ''Reformhaus'' is typically relatively limited. To counter this development, a new flagship store with a larger floor area and product selection was opened in
Frankfurt
Frankfurt, officially Frankfurt am Main (; Hessian: , " Frank ford on the Main"), is the most populous city in the German state of Hesse. Its 791,000 inhabitants as of 2022 make it the fifth-most populous city in Germany. Located on it ...
.
Reformhaus-Fachakademie
In 1956, the ''Reformhaus-Fachakademie'' was founded in
Oberursel
Oberursel (Taunus) () is a town in Germany and part of the Frankfurt Rhein-Main urban area. It is located to the north west of Frankfurt, in the Hochtaunuskreis county. It is the 13th largest town in Hesse. In 2011, the town hosted the 51st He ...
, an education center that serves both aspiring ''Reformhaus'' owners and their staff and the wider community. The center offers seminars on topics such as
nutrition
Nutrition is the biochemical and physiological process by which an organism uses food to support its life. It provides organisms with nutrients, which can be metabolized to create energy and chemical structures. Failure to obtain sufficient ...
,
Traditional Chinese medicine
Traditional Chinese medicine (TCM) is an alternative medical practice drawn from traditional medicine in China. It has been described as "fraught with pseudoscience", with the majority of its treatments having no logical mechanism of acti ...
, and
ecology
Ecology () is the study of the relationships between living organisms, including humans, and their physical environment. Ecology considers organisms at the individual, population, community, ecosystem, and biosphere level. Ecology overl ...
.
[ ]
References
*{{Cite journal , last1 = Fritzen , first1 = F. , title = Changing the World with Müsli , journal = German Research , volume = 31 , issue = 3 , pages = 10–14 , year = 2009 , doi = 10.1002/germ.201090000 â€
PDF
External links
reformhaus.de
Cooperatives in Germany
Retail companies of Germany
1927 establishments in Germany
Brand name diet products