Reef is a brand of casual

sandals Sandals are an open type of footwear, consisting of a sole held to the wearer's foot by straps going over the instep and around the ankle. Sandals can also have a heel. While the distinction between sandals and other types of footwear can som ...

, known as thongs, created by two Argentine brothers, Fernando and Santiago Aguerre. In 1984, they moved from Argentina to the

San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United State ...

beach community of

La Jolla La Jolla ( , ) is a hilly, seaside neighborhood within the city of San Diego, California, United States, occupying of curving coastline along the Pacific Ocean. The population reported in the 2010 census was 46,781. La Jolla is surrounded on ...

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...

, where they began Reef. Their product became popular amongst surfers and beach goers. Reef has subsequently grown into one of the world's leading active sandal manufacturers. Reef was acquired by

VF Corporation VF Corporation (formerly Vanity Fair Mills until 1969) is an American global apparel and footwear company founded in 1899 and headquartered in Denver, Colorado. The company's 13 brands are organized into three categories: Outdoor, Active and Wor ...

in 2005 and was subsequently sold to The Rockport Group in 2018.VF Corporation Completes the Sale of the Reef® Brand to The Rockport Group
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References

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External links

* {{Authority control Companies based in Carlsbad, California Shoe brands Sportswear brands Shoe companies of the United States Surfwear brands