The Reebok Pump is a line of

athletic shoes Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...

that was first released on November 24, 1989, by

Reebok Reebok International Limited () is an American fitness footwear and clothing manufacturer that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company ...

. It was the first shoe to have an internal inflation mechanism that regulated a unique fitting cushion in the lower and upper tongue to provide locking around the ankle.

History

In 1988, Design Continuum, an industrial design firm, partnered with Reebok to design a shoe that used inflatable chambers that pump-up for a custom fit, the Reebok Pump. A demo version of the Pump, a customizable inflatable/deflatable high-top shoe, was exhibited at the Sporting Goods Manufacturers' Association in February 1989. On November 24, 1989, the first Reebok Pump was released. That month,

Dominique Wilkins Jacques Dominique Wilkins (born January 12, 1960) is an American former professional basketball player who primarily played for the Atlanta Hawks of the National Basketball Association (NBA). Wilkins was a nine-time NBA All-Star, a seven-time All ...

was featured on a television commercial introducing the Reebok Pump. Reebok released the Omni Zone, Twilight Zone and the SXT Pump in 1990. That year, Michael Chang's Court Victory Pumps was launched. In February 1991, Dee Brown inflated his Reebok Pumps in front of a national audience before scoring a title-winning dunk during the 1991 NBA Slam Dunk Contest. That year, Pump expanded into cross-training, off-road, golf, walking, aerobics and running shoes. Fullfoot, midfoot, collar, arch, footbed and Dual Chamber support was offered at the time. The pump technology was patented as USPTO #5113599 in May 1992. That year,

Shaquille O'Neal Shaquille Rashaun O'Neal ( ; born March 6, 1972), known commonly as "Shaq" ( ), is an American former professional basketball player who is a sports analyst on the television program ''Inside the NBA''. O'Neal is regarded as one of the greates ...

was given his own pair of pumps. The Pump Graphlite, a running shoe endorsed by

Dan O'Brien Daniel Dion O'Brien (born July 18, 1966) is an American former decathlete and Olympic gold medalist. He won the Olympic title in 1996, three consecutive world championships (1991, 1993, 1995), and set the world record in 1992. Early life O'Br ...

and Dave Johnson was released in 1992. That year, the film ''

Juice Juice is a drink made from the extraction or Cold-pressed juice, pressing of the natural liquid contained in fruit and vegetables. It can also refer to liquids that are flavored with concentrate or other biological food sources, such as meat ...

'' included a montage of Omar Epps' character trying on different Reebok Pumps before meeting up with

Tupac Tupac Amaru Shakur ( ; born Lesane Parish Crooks, June 16, 1971 – September 13, 1996), also known as 2Pac and Makaveli, was an American rapper. He is widely considered one of the most influential rappers of all time. Shakur is among the b ...

. The Blacktop Model was released in 1991. In 1994, Reebok partnered with ''

Above the Rim ''Above the Rim'' is a 1994 American sports drama film co-written and directed by Jeff Pollack in his directorial debut. The screenplay was written by Barry Michael Cooper, adapted from a story by Benny Medina. The film stars Duane Martin, Tupac ...

'', an American drama directed by

Jeff Pollack Jeffrey Ian Pollack (November 15, 1959 – December 23, 2013) was an American film director, screenwriter, television producer and writer. As a film director he directed the films ''Above the Rim'' (1994), ''Booty Call'' (1997) and '' Lost ...

and Tupac to create a full line of shoes named after the movie. That year, the Insta Pump Fury was launched.

John Cena John Felix Anthony Cena ( ; born April 23, 1977) is an American part-time professional wrestler, actor, and former rapper. He is currently signed to WWE. Widely regarded as one of the greatest professional wrestlers of all time, he is tied w ...

wore Pumps as part of his

old-school hip hop Old-school hip hop (also spelled old skool) is the earliest commercially recorded hip hop music and original style of the genre. It typically refers to the music created around 1979 to 1983, as well as any hip hop that does not adhere to contem ...

gimmick A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand ou ...

in 2004. During the NBA All-Star weekend in 2005, Reebok introduced the ATR (Above the Rim) Pump.

Allen Iverson Allen Ezail Iverson (; born June 7, 1975) is an American former professional basketball player. Nicknamed "the Answer", he played 14 seasons in the National Basketball Association (NBA) at both the shooting guard and point guard positions. Iver ...

Yao Ming Yao Ming (; born September 12, 1980) is a Chinese basketball executive and former professional player. He played for the Shanghai Sharks of the Chinese Basketball Association (CBA) and the Houston Rockets of the National Basketball Associat ...

Steve Francis Steven D'Shawn Francis (born February 21, 1977) is an American former professional basketball player. He was selected with the second overall pick of the 1999 NBA draft and was named co-NBA Rookie of the Year (along with Elton Brand) in his fi ...

Baron Davis Baron Walter Louis Davis (born April 13, 1979) is an American former professional basketball player who is a studio analyst for the ''NBA on TNT''. He was a two-time NBA All-Star, made the All-NBA Third Team in 2004, and twice led the NBA in s ...

and Jerome Williams showcased the ATR Pump during the NBA All-Star Game 2005. In April 2005, the Pump 2.0 was launched. The following year, Allen Iverson's The Answer IX featured the Pump Auto/Off Smart Valve. The system automatically engaged or deactivated depending on performance needs. The Reebok Pump X MLB, an edition paying homage to

Shea Stadium Shea Stadium (), formally known as William A. Shea Municipal Stadium, was a multi-purpose stadium in Flushing Meadows–Corona Park, Queens, New York City.Yankee Stadium Yankee Stadium is a baseball stadium located in the Bronx, New York City. It is the home field of the New York Yankees of Major League Baseball, and New York City FC of Major League Soccer. Opened in April 2009, the stadium replaced the origi ...

was released in 2008. Reebok released an original reproduction of The Fury in its 'Black/Citron/Red' colorway and 27 additional collaborative design versions of the shoe for its 20th anniversary in 2014. In September 2014, the Keith Haring x Reebok Classic "Crack is Wack" collection Pumps, named after the 1986 mural, were released. That month, the Reebok Court Victory Pump was re-released. In 2015, the athletic running shoe ZPump Fusion was introduced, followed by ZPump Fusion 2.0 in 2016 and ZPump Fusion 2.5 later the same year. More or less simultaneous to these three releases, the Nano Pump, Nano Pump 2.0 and Nano Pump 3.0 were released, which are designed for indoor circuit training. Early in 2017, the next athletic iteration of the product line called Pump Plus was released. The Pump Plus extends area covered by inflatable chambers even further and does not require any adjustable lace. In 2022, Reebok released the Omni Zone II.

Collaborations

From 2007 to 2009 Reebok partnered with ALIFE to create shoe designs. Reebok's retro program has collaborated with Rolland Berry, John Maeda, the Commonwealth store in Virginia, Boston's own Bodega, Ubiq in Philadelphia and Atmos in Tokyo. Reebok also worked with Orchard St, a New York-based retailer, to create a design for the Reebok Pump Omni Hex Ride. In March 2014, Reebok collaborated with sneaker retailer Limited Edt to celebrate the 20th anniversary of the InstaPump Fury.

25th anniversary

In 2014, Reebok collaborated with various designers to release the 25th anniversary edition Pumps. Pump It

* VILLA x Reebok Pump Question * Bodega x Reebok Pump 25th Anniversary "1989" * Sneaker Politics x Reebok Pump * hanon x Reebok Pump * Kasina x Reebok Pump * Titolo x Reebok Pump * 24 Kilates x Reebok Pump * Social Status x Reebok Pump * atmos x Reebok Pump * The Footpatrol x Reebok Pump "G.O.A.T" * Crossover x Reebok Insta Pump Fury * Major x Reebok Pump * mita sneakers x Reebok Pump * Burn Rubber x Reebok Pump * INVINCIBLE x Reebok Pump * CNCPTS x Reebok Pump * ShoeGallery X Reebok Pump

Styles

* Omni Zone Omni Zone
on SneakerNews, May 5, 2014 * Twilight Zone * SXT Pump * Arsenal * The Plateau * Battleground * Paydirt * Omni Zone II * Court Victory * Pump Graphlite * Kamikaze * Question * Shaqnosis * Court Victory II * OXT Mid * Altus * Total Control (Greg Norman) * Shaq Attaq * D-Time * SXT Mid * Insta Pump Fury * Insta Pump Fury Road * Omni Zone III * Pump Metro * Omni Lite * Omni Hex Ride * Dual Pump Runner * Axt pump

References

External links

*
''Reebok Pumps It Up a Notch''
from

ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...

(November 12, 2004) {{Reebok Pump, Reebok Products introduced in 1989 1990s fashion