Reebok International Limited is a global producer of athletic footwear, apparel, and accessories; and was a subsidiary of

Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...

since 2005, until it was sold to Authentic Brands Group in 2021. Reebok has marketed itself using a variety of ad campaigns.

''Terry Tate: Office Linebacker''

This campaign featured a fictional character, Terry Tate (nicknamed the "Office Linebacker"), who promoting office etiquette while wearing the products being advertised. The campaign was named the "Cannes Lions International Advertising Festival Golden Lion Award" winner, "Best Actor in a TV Commercial" and "Ten Most Liked and Downloaded Ads of 2003" by Advertising Age and "Most Likeable Ad of 2003" by SA Today

I Am What I Am

This campaign featured musicians

Jay-Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American rapper, record producer, entrepreneur, and founder of Manhattan-based conglomerate talent and entertainment agency Roc Nation. He is regarded as one of ...

Nelly Cornell Iral Haynes Jr. (born November 2, 1974), better known by his stage name Nelly, is an American rapper, singer, actor and entrepreneur. He embarked on his music career with the hip hop group St. Lunatics in 1993 and signed to Universal ...

, Daddy Yankee, and

50 Cent Curtis James Jackson III (born July 6, 1975), known professionally as 50 Cent, is an American rapper, actor, and businessman. Born in the South Jamaica neighborhood of Queens, Jackson began pursuing a musical career in 2000, when he produced ...

; athletes

Allen Iverson Allen Ezail Iverson (; born June 7, 1975) is an American former professional basketball player. Nicknamed "the Answer", he played 14 seasons in the National Basketball Association (NBA) at both the shooting guard and point guard positions. Iver ...

Donovan McNabb Donovan Jamal McNabb (born November 25, 1976) is a former American football quarterback who played in the National Football League (NFL) for thirteen seasons, primarily with the Philadelphia Eagles. Before his NFL career, he played football and b ...

, Curt Schilling,

Kelly Holmes Dame Kelly Holmes (born 19 April 1970) is a retired British middle distance athlete. Holmes specialised in the 800 metres and 1,500 metres events and won gold medals for both distances at the 2004 Summer Olympics in Athens. She set Briti ...

Iker Casillas Iker Casillas Fernández (; born 20 May 1981) is a Spanish former professional footballer who played as a goalkeeper and currently works as a football commentator. Popularly dubbed "''San Iker''" ("Saint Iker") for his ability to produce spectac ...

, and

Yao Ming Yao Ming (; born September 12, 1980) is a Chinese basketball executive and former professional player. He played for the Shanghai Sharks of the Chinese Basketball Association (CBA) and the Houston Rockets of the National Basketball Associat ...

; actors Lucy Liu,

John Leguizamo John Alberto Leguizamo Peláez (; ; born July 22, 196013:04) is an American actor, comedian, and film producer. He has appeared in over 100 films, produced over 20 films and documentaries, made over 30 television appearances, and has produced ...

and

Christina Ricci Christina Ricci ( ; born February 12, 1980) is an American actress. Known for playing unusual characters with a dark edge, Ricci predominantly works in independent productions, but has also appeared in numerous box office hits. She has receiv ...

; and skateboarder

Stevie Williams Stevie Williams (born December 17, 1979) is a professional skateboarder who was included in the twenty-seventh position of the "30 Most Influential Skaters of All Time" list that was compiled by ''Transworld Skateboarding'' in late 2011. Early lif ...

. In 2010, Reebok's "I Am What I Am" Campaign was repeated, aimed at the 15-20 age group. Celebrities featured in the ad campaign were under 20, including ice hockey player John Tavares, footballers Matthew Stafford and Andre Smith as well as basketball player

Derrick Rose Derrick Martell Rose (born October 4, 1988) is an American professional basketball player for the New York Knicks of the National Basketball Association (NBA). He played one year of college basketball for the Memphis Tigers before being drafted ...

Run easy

This campaign referred to social and fun aspects of running.

There Are Two People in Everyone

"Two People in Everyone" is a marketing campaign that expands on the Run Easy theme.

Goku's power

This campaign featured basketball player

Reebok Nation

During the

2007 World Series The 2007 World Series was the championship series of Major League Baseball's (MLB) 2007 season. The 103rd edition of the World Series, it was a best-of-seven playoff between the National League (NL) champion Colorado Rockies and the American Le ...

Reebok Reebok International Limited () is an American fitness footwear and clothing manufacturer that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company ...

aired a 30-second local TV advertisement featuring Reebok's ties to

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

sports.

Framed

Carat/MY Entertainment and Roadside Entertainment worked on this campaign where Hollywood actors presented half-hour biographical pieces with athletes. Pairings included NBA All-Star Baron Davis "framed" and TV and film actor Emmanuelle Chriqui, basketball player

and musician

, football player

Thierry Henry Thierry Daniel Henry (born 17 August 1977) is a French professional football coach, pundit, and former player who is an assistant coach for the Belgium national team. Considered one of the best strikers of all time and one of the best players ...

and actress

Paz Vega María de la Paz Campos Trigos (born 2 January 1976), known professionally as Paz Vega (), is a Spanish actress. She became popular for her performance in comedy television series ''7 vidas''. Her film credits include ''Sex and Lucia'' (2001), ...

, the NFL's 2006 "Rookie of the Year" Vince Young and actress

Regina King Regina Rene King (born January 15, 1971) is an American actress and director. She is the recipient of various accolades, including an Academy Award, a Golden Globe Award, and four Primetime Emmy Awards. In 2019, ''Time'' magazine named her one ...

, and 2007 World Series winning baseball player

David Ortiz David Américo Ortiz Arias (born November 18, 1975), nicknamed "Big Papi", is a Dominican-American former designated hitter (DH) and first baseman in Major League Baseball who played in the American League (AL) from 1997 to 2016, primarily wit ...

and comedian Carlos Mencia.

Your Move

The Your Move global marketing campaign ran in 2008 online, on TV, billboards, print, and PR. It featured

, Jelena Janković,

MS Dhoni Mahendra Singh Dhoni (; born 7 July 1981) is an Indian former international cricketer who was captain of the Indian national cricket team in limited-overs formats from 2007 to 2017 and in Test cricket from 2008 to 2014. He is also the curren ...

and Alexander Ovechkin.

Lose the Beer Belly

In 2000, Reebok released a television advertisement in the UK that saw a man running away from a threatening giant human belly which was chasing him around a built-up area, with the repeated doom-laden voice over of "Belly's gonna get ya". It was voted 10th best advert of all time by ITV on their 2005 program ''ITV's Best Ever Ads 2''.

Dan & Dave

Dan & Dave was an

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

and

merchandising Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more i ...

campaign during the build-up to the

1992 Summer Olympics The 1992 Summer Olympics ( es, Juegos Olímpicos de Verano de 1992, ca, Jocs Olímpics d'estiu de 1992), officially known as the Games of the XXV Olympiad ( es, Juegos de la XXV Olimpiada, ca, Jocs de la XXV Olimpíada) and commonly known as ...

Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...

. The promotion was meant to generate excitement and support for the Olympic competition between American decathletes

Dan O'Brien Daniel Dion O'Brien (born July 18, 1966) is an American former decathlete and Olympic gold medalist. He won the Olympic title in 1996, three consecutive world championships (1991, 1993, 1995), and set the world record in 1992. Early life O'Br ...

and Dave Johnson.

References

External links

* * * * {{Reebok Advertising campaigns Reebok