Rediscover Botswana was a
domestic tourism campaign that ran in
Botswana from July 27 to August 22, 2020. It encompassed an 8,000 kilometre tour across various
tourist attractions in Botswana. The event was organised and hosted by media personalities Thalefang Charles and Sonny Serite, and it was sponsored by the Botswana Tourism Organisation with support from several tourism associations.
The tour began at the
Matsieng Footprints
The Matsieng Footprints are natural engravings found in southern Botswana. The site contains up to 117 engravings and three natural rock-holes, dating back between 3,000 to 10,000 years. Many of the footprints are human or feline-like in design.
...
and ended at the Dikgosi monuments in
Gaborone. Sites were selected to demonstrate diversity among tourist destinations, including "national parks, heritage sites, cultural offerings, and other sites" at various budgets.
Rediscover Botswana was carried out in response to the
COVID-19 pandemic and the resulting decline of
international tourism. It was intended to spread awareness of notable places in Botswana and educate citizens about how to best travel domestically.
Tourism has been a significant aspect of the Botswana economy prior to the COVID-19 pandemic, and the Rediscover Botswana campaign sought to prevent some of the financial losses associated with the decline in tourism. The campaign was well received and is believed to have contributed to domestic tourist bookings.
Charles listed the most significant visits of the tour as the
Kgalagadi Transfrontier Park, the
Gcwihaba caves, the
Boro and
Thamalakane rivers,
AfroBotho, the
Moremi Game Reserve
Moremi Game Reserve is a protected area in Botswana. It lies on the eastern side of the Okavango Delta and was named after Chief Moremi of the BaTawana tribe. Moremi was designated as a game reserve, rather than a national park, when it was c ...
, and the
Makgadikgadi Pan.
References
2020 in Botswana
Economic history of Botswana
Impact of the COVID-19 pandemic on tourism
Tourism campaigns
Tourism in Botswana
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