Rede Mulher was a

Free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the FTA Receiver, appropriate receiving equipment to receive the signal and view or listen to the content without requiring ...

television broadcaster A television broadcaster or television network or is a telecommunications network for distribution of television content, where a central operation provides programming to many television stations, pay television providers or, in the United St ...

from

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

founded on August 8,

1994 File:1994 Events Collage.png, From left, clockwise: The 1994 Winter Olympics are held in Lillehammer, Norway; The Kaiser Permanente building after the 1994 Northridge earthquake; A model of the MS Estonia, which Sinking of the MS Estonia, sank in ...

. Though the broadcast was made from the city of Araraquara, in the central region of the state of São Paulo, all of its television productions was produced in the broadcaster's studios in the capital,

São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...

. Since the channel's debut, the IBOPE (measure of channel popularity) has been relatively low. Promising to invest in quality and in the workers, the Universal Church, bought part of the station in 1999 through Edir Macedo. Shortly after the purchase of the broadcaster, Edir Macedo moved the headquarters of Rede Mulher to the old premises of Rede Record, at Miruna Avenue in Moema—unoccupied since the broadcast moved to the Barra Funda neighborhood in 1995. From this, structural investments in the channel began. In September 2000, Rede Mulher invested US$ 500.000 in the acquisition of a new digital capture and completion system, reworked its studios and launched new programs. In early 2001, a news department was created and new news programs started. In mid-December 2004, Rede Mulher had to answer a lawsuit in the 5th Federal Civil Court, for showing programs of the Universal Church of the Kingdom of God that "demonize Afro-Brazilian religions, such as

candomblé Candomblé () is an African diasporic religion that developed in Brazil during the 19th century. It arose through a process of syncretism between several of the traditional religions of West Africa, especially that of the Yoruba, and the Roman ...

and

umbanda Umbanda () is a syncretic Afro-Brazilian religion that blends traditional African religions with Roman Catholicism, Spiritism, and Indigenous American beliefs. Although some of its beliefs and most of its practices existed in the late 19th cent ...

" because they be referred to with terms such as "backrest," "demons," "witchcraft" and "witchcraft". Rede Mulher stated that "programs are the responsibility of those who produce them." The broadcaster was accused of racism along with Rede Record. With low IBOPE, Rede Record developed a project for a future 24-hour news channel entitled Record News, between the end of 2006 and the beginning of 2007. With the expansion of Rede Mulher into hundreds of Brazilian municipalities, it was defined that the broadcaster would give way to the new one as soon as it was launched. At midnight on September 27 of

2007 File:2007 Events Collage.png, From top left, clockwise: Steve Jobs unveils Apple's first iPhone; TAM Airlines Flight 3054 overruns a runway and crashes into a gas station, killing almost 200 people; Former Pakistani Prime Minister of Pakistan, Pr ...

, Rede Mulher went offline after the ''Realidade Atual'' program, when it was officially replaced by Record News with the exhibition of a countdown to 8 pm on September 27, when TV Record São Paulo turned 54. And so, the professionals of Rede Mulher were mostly dismissed. Until the present day, Rede Record shows no interest in bringing back to Rede Mulher. Besides that the station did not mark a good IBOPE, however, both the logo and the name of the station still belong to Record.

References

{{reflist Portuguese-language television networks Women's interest channels Television channels and stations disestablished in 2007 Television channels and stations established in 1994