Reda Group is an

Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...

wool Wool is the textile fibre obtained from sheep and other mammals, especially goats, rabbits, and camelids. The term may also refer to inorganic materials, such as mineral wool and glass wool, that have properties similar to animal wool. As ...

mill established in 1865 by Carlo Reda. The mill is located in

Valdilana Valdilana is a ''comune'' (municipality) in the Province of Biella in the Italian region Piedmont. Geography Valdilana is located about northeast of Turin and about northeast of Biella. It borders the following municipalities: Bioglio, Camand ...

, in the historic

Biella Biella (; pms, Biela; la, Bugella) is a city and ''comune'' in the northern Italian region of Piedmont, the capital of the province of the same name, with a population of 44,324 as of 31 December 2017. It is located about northeast of Turin an ...

region.

History

''Lanificio Carlo Reda e figli'' (''Carlo Reda and Sons Woolen Mill'') was founded in 1865 in Valle Mosso, in the Province of Biella, by entrepreneur Carlo Reda, who started the company from an old mill. The company was carried forward by his son Giovanni until Luigi Botto took over in 1919. After the total destruction of its facilities (then known as ''Successori Reda'') in the

1968 The year was highlighted by protests and other unrests that occurred worldwide. Events January–February * January 5 – "Prague Spring": Alexander Dubček is chosen as leader of the Communist Party of Czechoslovakia. * Januar ...

floods, the company was reborn. In 1993, the company bought its first farm in New Zealand and currently owns three: Otamatapaio (1993), Rugged Ridges (1997) and Glenrock (2003), for a total of 74,100 acres and 30,000 sheep. In 2015, in collaboration with The Woolmark Company, Reda celebrated its 150th anniversary with a touring exhibition and a photography book created with

Magnum Photos Magnum Photos is an international photographic cooperative owned by its photographer-members, with offices in New York City, Paris, London and Tokyo. It was founded in 1947 in Paris by photographers Robert Capa, David Seymour (photographer), Davi ...

and curated by Angelo Flaccavento. In April 2018, the company, owned by the fourth generation of the Botto Poala family, bought Comero, a woolen mill based in Gattinara (Vercelli) and specialized in textile production for men's and women's clothing. Reda's production is divided across three lines: ''Reda 1865'' (classic fabrics), ''Reda Active'' for technical sportswear and ''Reda Flexo,'' which uses the ROICA™ V550 polymer. It is one of the few textile companies in the world that manages the entire production chain, from breeding farms in New Zealand to finished fabric.
Rewoolution
is the Reda Group's activewear line. The range's collections are designed for athletes, mountain lovers and outdoor enthusiasts. In 2020, Reda became the first textile company in Italy and one of the first worldwide to receive th
B Corporation certification
In November 2020, the company fully acquire
Lanieri
a digital start-up in which it already was a minority shareholder.

History

References

See also