bakery
A bakery is an establishment that produces and sells flour-based food baked in an oven such as bread, cookies, cakes, donuts, pastries, and pies. Some retail bakeries are also categorized as cafés, serving coffee and tea to customers who ...
chain based in the
Philippines
The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no),
* bik, Republika kan Filipinas
* ceb, Republika sa Pilipinas
* cbk, República de Filipinas
* hil, Republ ...
, which produces and distributes
cake
Cake is a flour confection made from flour, sugar, and other ingredients, and is usually baked. In their oldest forms, cakes were modifications of bread, but cakes now cover a wide range of preparations that can be simple or elaborate, ...
s and
pastries
Pastry is baked food made with a dough of flour, water and shortening (solid fats, including butter or lard) that may be savoury or sweetened. Sweetened pastries are often described as '' bakers' confectionery''. The word "pastries" suggests ...
.
History
In 1979, Amalia Hizon Mercado, husband Renato Mercado together with their five children, Consuelo Tiutan, Teresita Moran, Renato Mercado, Ricky Mercado and Romy Mercado established Red Ribbon as a small cake shop along
Timog Avenue
Timog Avenue is a major road located in Quezon City within the Diliman area of northeastern Metro Manila, Philippines. It runs east–west through the southern edge of the barangay of South Triangle and is used to be named in English as South Av ...
in
Quezon City
Quezon City (, ; fil, Lungsod Quezon ), also known as the City of Quezon and Q.C. (read in Filipino as Kyusi), is the List of cities in the Philippines, most populous city in the Philippines. According to the 2020 census, it has a populatio ...
. The cakes developed by daughter Teresita Moran are what gave Red Ribbon its prominence in the dessert market of the
Philippines
The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no),
* bik, Republika kan Filipinas
* ceb, Republika sa Pilipinas
* cbk, República de Filipinas
* hil, Republ ...
. In 1984, it opened its first overseas outlet in
West Covina, California
West Covina is a suburban city in Los Angeles County, California
Los Angeles County, officially the County of Los Angeles, and sometimes abbreviated as L.A. County, is the List of the most populous counties in the United States, most popul ...
. The company began franchising in 1999. Today, there are more than 200 branches all over the Philippines; 32 stores all over
California
California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
; five in
Las Vegas
Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...
; two in
New Jersey
New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...
(
Jersey City
Jersey City is the second-most populous city in the U.S. state of New Jersey, after Newark.Bergenfield
Bergenfield is a borough in Bergen County, New Jersey, United States. As of the 2020 United States census, the borough's population was 28,321, an increase of 1,557 from the 2010 censuscount of 26,764,Metropolitan Phoenix; two in
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
; one in
Virginia Beach, Virginia
Virginia Beach is an independent city located on the southeastern coast of the Commonwealth of Virginia in the United States. The population was 459,470 at the 2020 census. Although mostly suburban in character, it is the most populous city ...
; one in
Chicago
(''City in a Garden''); I Will
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, one in
Metropolitan Detroit
The Detroit metropolitan area, often referred to as Metro Detroit, is a major metropolitan area in the U.S. State of Michigan, consisting of the city of Detroit and its surrounding area. There are varied definitions of the area, including the ...
, and one in
Houston, Texas
Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...
. Other expansion plans continue to be worked out.
In 2005, Red Ribbon was acquired by
Jollibee Foods Corporation
Jollibee Foods Corporation (abbreviated as JFC and Jollibee Group; also known as Jollibee after its primary fast food brand) is a Filipino multinational company based in Pasig, Philippines. JFC is the owner of the fast food brand Jollibee.
Wi ...
The Manila Times
''The Manila Times'' is the oldest extant English language, English-language newspaper in the Philippines. It is published daily by The Manila Times Publishing Corp. (formerly La Vanguardia Publishing Corporation) with editorial and administrati ...
'' Red Ribbon Bakeshop, Inc. is managed through JFC's holding company, RRB Holdings.
See also
*
List of bakeries
This is a list of notable bakeries. A bakery is an establishment that produces and sells flour-based food baked in an oven such as bread, cakes, pastries, and pies. Some retail bakeries are also cafés, serving coffee and tea to customers wh ...