Red Mango FC, LLC is an American frozen yogurt and

smoothie A smoothie is a beverage made by puréeing ingredients in a blender. A smoothie commonly has a liquid base, such as fruit juice or milk, yogurt, ice cream or cottage cheese. Other ingredients may be added, including fruits, vegetables, non-dai ...

brand known for its all-natural frozen yogurt, fresh fruit smoothies, yogurt parfaits, and fresh juices. There are now more than 50 locations in over 15 states in the United States and Puerto Rico, and one each in El Salvador and Qatar. In 2011, Red Mango was named the No. 1 Zagat Rated chain in America for smoothies and frozen yogurt.

Background

Daniel J. Kim Daniel J. "Dan" Kim is the founder and former Chief Executive Officer of Red Mango, an American frozen yogurt and smoothie chain.UC Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public university, public land-grant university, land-grant research university in Berkeley, California. Established in 1868 as the University of Californi ...

’s

Haas School of Business The Walter A. Haas School of Business, also known as Berkeley Haas, is the business school of the University of California, Berkeley, a public research university in Berkeley, California. It was the first business school at a public university i ...

in 1998, and first worked as an investment banker with

Donaldson, Lufkin & Jenrette Donaldson, Lufkin & Jenrette (DLJ) was a U.S. investment bank founded by William H. Donaldson, Richard Jenrette, and Dan Lufkin in 1959. Its businesses included securities underwriting; sales and trading; investment and merchant banking; fina ...

. According to the company website, Red Mango gets its name because “the mango, distinctly delicious and high in nutrition, becomes red at its optimal stage of ripeness.”

Expansion

The first store was opened in 2007 in Los Angeles near UCLA. After opening their first store in

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

, Red Mango opened stores in

Nevada Nevada ( ; ) is a U.S. state, state in the Western United States, Western region of the United States. It is bordered by Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. N ...

Utah Utah ( , ) is a state in the Mountain West subregion of the Western United States. Utah is a landlocked U.S. state bordered to its east by Colorado, to its northeast by Wyoming, to its north by Idaho, to its south by Arizona, and to it ...

Washington Washington commonly refers to: * Washington (state), United States * Washington, D.C., the capital of the United States ** A metonym for the federal government of the United States ** Washington metropolitan area, the metropolitan area centered on ...

, and

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

. One year after the first store opened in Los Angeles, Red Mango opened 30 new stores. In 2008, Taco Bell executive John Antioco stepped down and became an adviser for Red Mango, this helped the brand grow to 20 stores by April 2008. By the end of 2009, Red Mango had 60 stores in operation. In the summer of 2010, Red Mango added 22 varieties of smoothies to their menu. By the end of 2010, Red Mango awarded agreements for 147 locations and opened 62 new stores, bringing the total number of locations to 100. They were named #4 on ''Restaurant Business Magazine''s “Future 50” list of the fastest-growing chains in 2010. In May 2012, the Dallas-based company entered into an agreement with Mexican theater chain Cinemex to introduce Red Mango products to Mexico. They open many of their stores on or near college campuses. In 2010, about 70% of Red Mango’s buyers were women. Red Mango also has 7 stores in the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

. 1 in

Makati Makati ( ), officially the City of Makati ( fil, Lungsod ng Makati), is a 1st class highly urbanized city in the National Capital Region of the Philippines. Makati is the financial center of the Philippines; it has the highest concentration ...

, 1 in

Manila Manila ( , ; fil, Maynila, ), officially the City of Manila ( fil, Lungsod ng Maynila, ), is the capital of the Philippines, and its second-most populous city. It is highly urbanized and, as of 2019, was the world's most densely populate ...

, 4 in

Quezon City Quezon City (, ; fil, Lungsod Quezon ), also known as the City of Quezon and Q.C. (read in Filipino as Kyusi), is the List of cities in the Philippines, most populous city in the Philippines. According to the 2020 census, it has a populatio ...

and 1 in

San Juan, Metro Manila San Juan, officially the City of San Juan ( fil, Lungsod ng San Juan), is a 1st class highly urbanized city in the National Capital Region of the Philippines. According to the 2020 census, it has a population of 126,347 people. It is geographica ...

Products

Red Mango uses all-natural, nonfat & lowfat

kosher (also or , ) is a set of dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to Jewish law. Food that may be consumed is deemed kosher ( in English, yi, כּשר), fro ...

frozen yogurt fortified with

probiotics Probiotics are live microorganisms promoted with claims that they provide health benefits when consumed, generally by improving or restoring the gut microbiota. Probiotics are considered generally safe to consume, but may cause bacteria-host i ...

. They were the first frozen yogurt store to be certified by the

National Yogurt Association The National Yogurt Association (NYA) was a non-profit trade organization in the United States that represented the manufacturers and marketers of live and active culture yogurt Yogurt (; , from tr, yoğurt, also spelled yoghurt, yogourt or ...

with the Live & Active Cultures seal, indicating the use of real yogurt. As of July 2008, the company's lineup of frozen yogurt flavors consisted of Original, Pomegranate, Madagascar Vanilla, and a rotating variety of seasonal or specialty flavors. These include Green Tea, Mango, Banana, Nutty Potion, and Peanut Butter. Red Mango’s frozen yogurt is topped with fruits (such as blueberries, mango, pineapple, and strawberries) and/or “fun and crunchy” items (such as almonds, graham cracker,

organic Organic may refer to: * Organic, of or relating to an organism, a living entity * Organic, of or relating to an anatomical organ Chemistry * Organic matter, matter that has come from a once-living organism, is capable of decay or is the product ...

granola, and mochi).

Management

The company's investors and advisors include John Antioco (former CEO and Chairman of

Blockbuster Inc. Blockbuster LLC, formerly known as Blockbuster Video, was an American-based provider of home video and video game rental services. Services were offered primarily at video rental shops, but later alternatives included DVD-by-mail, streaming med ...

Taco Bell Taco Bell is an American-based chain of fast food restaurants founded in 1962 by Glen Bell (1923–2010) in Downey, California. Taco Bell is a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican-inspired foods, includi ...

, and Circle K Convenience Stores). The company, which currently has offices in

Dallas, Texas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County w ...

and

New York, New York New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Uni ...

, raised $12 million in private equity financing in August 2008 and moved its headquarters from

Sherman Oaks, CA Sherman Oaks is a neighborhood in the city of Los Angeles, California located in the San Fernando Valley, founded in 1927. The neighborhood includes a portion of the Santa Monica Mountains, which gives Sherman Oaks a lower population density than ...

to Dallas in early May 2009.

References

External links