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''Red Lion Broadcasting Co. v. Federal Communications Commission'', 395 U.S. 367 (1969), was a seminal
First Amendment First or 1st is the ordinal form of the number one (#1). First or 1st may also refer to: *World record, specifically the first instance of a particular achievement Arts and media Music * 1$T, American rapper, singer-songwriter, DJ, and reco ...
ruling at the
United States Supreme Court The Supreme Court of the United States (SCOTUS) is the highest court in the federal judiciary of the United States. It has ultimate appellate jurisdiction over all U.S. federal court cases, and over state court cases that involve a point o ...
. The Supreme Court held that radio
broadcasters Broadcaster may refer to: * A presenter of any syndicated media program * A broadcasting organization, one responsible for audio and video content and/or their transmission * A sports commentator on television or radio * Broadcaster, currently ...
enjoyed
free speech Freedom of speech is a principle that supports the freedom of an individual or a community to articulate their opinions and ideas without fear of retaliation, censorship, or legal sanction. The right to freedom of expression has been recog ...
rights under the First Amendment, but those rights could be partially restricted by the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...
(FCC) to maintain the
public interest The public interest is "the welfare or well-being of the general public" and society. Overview Economist Lok Sang Ho in his ''Public Policy and the Public Interest'' argues that the public interest must be assessed impartially and, therefor ...
in equitable use of scarce broadcasting frequencies. As a result, the FCC's
Fairness Doctrine The fairness doctrine of the United States Federal Communications Commission (FCC), introduced in 1949, was a policy that required the holders of broadcast licenses both to present controversial issues of public importance and to do so in a mann ...
was found to be constitutional..


Background

In November 1964, Pennsylvania radio station WGCB, owned by Red Lion Broadcasting, aired a 15-minute broadcast in which Reverend
Billy James Hargis Billy James Hargis (August 3, 1925 – November 27, 2004) was an American Christian evangelist. At the height of his popularity in the 1950s and 1960s, his ''Christian Crusade'' ministry was broadcast on more than 500 radio stations and 250 tel ...
criticized author/journalist Fred J. Cook, who had written a book that shed a poor light on Senator Barry Goldwater. Hargis also alleged that Cook was affiliated with Communists. When Cook learned about the broadcast, he demanded free airtime on WGCB to respond to Hargis's personal attacks against him, which was permissible under the
Fairness Doctrine The fairness doctrine of the United States Federal Communications Commission (FCC), introduced in 1949, was a policy that required the holders of broadcast licenses both to present controversial issues of public importance and to do so in a mann ...
. The FCC ruled that the WGCB broadcast was indeed a personal attack against Cook, and the station was obligated under the Fairness Doctrine to offer free airtime to Cook so he could issue a reply. WGCB refused to offer time to Cook under the doctrine's equal time and
right of reply The right of reply or right of correction generally means the right to defend oneself against public criticism in the same venue where it was published. In some countries, such as Brazil, it is a legal or even constitutional right. In other countrie ...
rules. The FCC then ruled that Red Lion Broadcasting had violated the Fairness Doctrine, which could result in the loss of their broadcast license. Red Lion Broadcasting filed suit and claimed that the Fairness Doctrine was a violation of the
First Amendment First or 1st is the ordinal form of the number one (#1). First or 1st may also refer to: *World record, specifically the first instance of a particular achievement Arts and media Music * 1$T, American rapper, singer-songwriter, DJ, and reco ...
because it compelled a broadcaster to issue time to, and air commentary from, parties that it may not contract with voluntarily. Red Lion also claimed that the doctrine violated various other rights in the Constitution and several rules about vague and uncertain regulations.''Red Lion Broadcasting Co. v. FCC''
381 F. 2d 908
(D.C. Cir., 1967)
The United States Court of Appeals District of Columbia Circuit ruled in favor of the FCC, holding that the Fairness Doctrine did not violate any parts of the Constitution. Red Lion Broadcasting appealed the circuit court decision to the
United States Supreme Court The Supreme Court of the United States (SCOTUS) is the highest court in the federal judiciary of the United States. It has ultimate appellate jurisdiction over all U.S. federal court cases, and over state court cases that involve a point o ...
.


Opinion of the court

The Supreme Court ruled unanimously in favor of the FCC, upholding the
Fairness Doctrine The fairness doctrine of the United States Federal Communications Commission (FCC), introduced in 1949, was a policy that required the holders of broadcast licenses both to present controversial issues of public importance and to do so in a mann ...
and ruling that it was "the right of the public to receive suitable access to social, political, esthetic, moral, and other ideas and experiences." The court strongly suggested that broadcasters are
First Amendment First or 1st is the ordinal form of the number one (#1). First or 1st may also refer to: *World record, specifically the first instance of a particular achievement Arts and media Music * 1$T, American rapper, singer-songwriter, DJ, and reco ...
speakers whose editorial speech is protected. Regardless, in upholding the Fairness Doctrine, the Court based its rationale on challenges created by the scarce radio spectrum, because broadcast media outlets were limited at the time. Justice
Byron White Byron "Whizzer" Raymond White (June 8, 1917 April 15, 2002) was an American professional football player and jurist who served as an associate justice of the U.S. Supreme Court from 1962 until his retirement in 1993. Born and raised in Colo ...
delivered the Opinion of the Court and came to the conclusion that the federal government could place restrictions on broadcasters that could not be placed on ordinary individuals. He stated that "without government control, the medium would be of little use because of the cacophony of competing voices, none of which could be clearly and predictably heard." It was decided that even though broadcasting is a medium that enjoys free speech protections, the specific technical challenges of broadcasting justify differences in the application of the First Amendment. The Court further explained that the First Amendment does not allow broadcasters who are licensed by the government to use scarce public resources (frequencies) to deny that same resource to others, which would itself be an indirect form of censorship. Meanwhile, even though the Fairness Doctrine's rules may discourage broadcasters from addressing controversial issues in the first place (a possible chilled speech effect), as had been claimed by Red Lion Broadcasting, the FCC still had the authority to prevent abusive coverage of such issues. Justice White also argued that it is the rights of viewers and listeners that are most important, not the rights of broadcasters. The Fairness Doctrine required that those who were talked about be given chance to respond to the statements made by broadcasters, and the Court believed that this helped create a more informed public. Justice White explained that without this doctrine, station owners would only have people on the air who agreed with their own opinions.


Impact

Although Justice
William O. Douglas William Orville Douglas (October 16, 1898January 19, 1980) was an American jurist who served as an associate justice of the Supreme Court of the United States, who was known for his strong progressive and civil libertarian views, and is often ci ...
did not participate in the ''Red Lion'' ruling, he later stated in ''Columbia Broadcasting System v. Democratic National Committee'' that he would have dissented, arguing that the Constitutional right to freedom of the press was absolute, and the government could never compel a radio station to broadcast what it did not wish to. The ''Red Lion'' ruling has been widely cited as one of the most important Supreme Court rulings on the matter of
broadcasting Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting beg ...
and
media Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass e ...
, because it solidified the
public interest The public interest is "the welfare or well-being of the general public" and society. Overview Economist Lok Sang Ho in his ''Public Policy and the Public Interest'' argues that the public interest must be assessed impartially and, therefor ...
in equitable use of then-
scarce In economics, scarcity "refers to the basic fact of life that there exists only a finite amount of human and nonhuman resources which the best technical knowledge is capable of using to produce only limited maximum amounts of each economic good. ...
public broadcast airwaves, which can justify some partial restrictions on the free speech rights of broadcasters by the Federal Communications Commission. However, the ruling is still being used as a precedent in disputes over much later mass media technologies that have made concerns over scarce frequencies largely obsolete. This has inspired some criticism and calls for reappraisal of the precedent. This ruling is also part of an inconsistent duo of cases, with the other being ''
Miami Herald Publishing Co. v. Tornillo ''Miami Herald Publishing Co. v. Tornillo'', 418 U.S. 241 (1974), was a seminal First Amendment ruling at the United States Supreme Court. The Supreme Court overturned a Florida state law that required newspapers to offer equal space to political ...
'', in which the Supreme Court upheld different levels of government regulation of print media vs. broadcast media. This has resulted in frequent criticism of the differing free speech protections for different types of
mass media Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit informati ...
simply because of their delivery methods.


References


External links

* {{DEFAULTSORT:Red Lion Broadcasting Co. V. Federal Communications Commission United States Supreme Court cases United States Supreme Court cases of the Warren Court United States Free Speech Clause case law Federal Communications Commission litigation 1969 in United States case law