''Red Dog'' is a beer produced by the

Miller Brewing Company The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the M ...

and is part of their Plank Road Brewery Family. The beer contains 4.8%

alcohol by volume Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...

. It was introduced in 1994.

History

Red Dog was introduced in 1994 and is brewed with two barley malts and five varieties of American hops. "Plank Road Brewery" was the name of Frederick Miller's first brewhouse in the 19th century. The Plank Road name was resurrected in the 1990s to sell Icehouse and Red Dog as a more premium beer under a different name, so as not to directly associate them with Miller Brewing. Using the tag line "Be Your Own Dog,"

Tommy Lee Jones Tommy Lee Jones (born September 15, 1946) is an American actor and film director. He has received four Academy Award nominations, winning Best Supporting Actor for his performance as U.S. Marshal Samuel Gerard in the 1993 thriller film '' The ...

was hired to voice Red Dog TV commercials in the ad campaign from the creative team of Michael McLaughlin and Stephen Creet at BBDO, Toronto. Although popular during the mid-to-late 1990s, Red Dog faded into near-obscurity after the turn of the 21st century. Since 2005, it has been returning to stores in a current price segment between Miller High Life and Milwaukee's Best.

Advertising

Red Dog has done some commercials featuring the Red Dog mascot who is voiced by

References

{{DEFAULTSORT:Red Dog (Beer) American beer brands Products introduced in 1994 Beer brands