Recruitment advertising, also known as Recruitment communications and Recruitment agency, includes all communications used by an organization to attract talent to work within it.

Recruitment Recruitment is the overall process of identifying, sourcing, screening, shortlisting, and interviewing candidates for jobs (either permanent or temporary) within an organization. Recruitment also is the processes involved in choosing individual ...

advertisements may be the first impression of a company for many job seekers. In turn, the strength of

employer branding Employer brand is branding and marketing the entirety of the employment experience. It describes an employer's reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and value ...

in job postings can directly impact interest in

job opening Employment is a relationship between two parties regulating the provision of paid labour services. Usually based on a contract, one party, the employer, which might be a corporation, a not-for-profit organization, a co-operative, or any othe ...

s. Recruitment advertisements typically have a uniform layout per HRXML standards and may contain the following elements: * the

job title The International Standard Classification of Occupations (ISCO) is an International Labour Organization (ILO) classification structure for organizing information on labour and jobs. It is part of the international family of economic and social ...

heading and location * an explanatory paragraph describing the company, including the employer branding * a

job description A job description or JD is a written narrative that describes the general tasks, or other related duties, and responsibilities of a position. It may specify the functionary to whom the position reports, specifications such as the qualifications ...

* entry qualifications * the

remuneration Remuneration is the pay or other financial compensation provided in exchange for an employee's ''services performed'' (not to be confused with giving (away), or donating, or the act of providing to). A number of complementary benefits in additio ...

package (not always provided by the employer) * further details and from where application forms may be sought When faced with hiring many roles, corporate employers have many channels and options to choose from. The employer may: * Deploy job distribution efforts to free and or paid sources *Increase promotion of the employer brand *Deploy

search engine optimization Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organ ...

(SEO) efforts for employer career sites and jobs *Increase social media outreach *Retain a search firm * Partner with a contingency search firm * Retain a recruitment process

outsourcing Outsourcing is an agreement in which one company hires another company to be responsible for a planned or existing activity which otherwise is or could be carried out internally, i.e. in-house, and sometimes involves transferring employees and ...

organization * Use a candidate fulfillment service * Retain a recruitment advertising agency * Retain a specialist interactive recruitment advertising agency * Leverage

old media Old media, or legacy media, are the mass media institutions that dominated prior to the Information Age; particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and television. Old media institutions ar ...

to advertise their openings (print, radio and television) * Leverage job boards * Leverage

new media New media describes communication technologies that enable or enhance interaction between users as well as interaction between users and content. In the middle of the 1990s, the phrase "new media" became widely used as part of a sales pitch for ...

* Invest in additional internal resources Each of these channels has its benefits and many firms will use a mix of some or all of the above options. The use of a specialist recruitment advertising agency enables organizations to receive professional advice on media, design and

copywriting Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or ...

specifically related to the recruitment process. This may enable employer's advertisements to stand out in relevant publications to build their employer brand. Employer advertisers are also now able to use

microsite A microsite is an individual web page or a small cluster of pages which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its ...

s to post job content, allowing job postings to be more creative with minimal copy, although it is a common understanding by search engine optimization firms that detailed, relevant content is necessary for successful optimization efforts. Recruitment advertising has now developed into a specialty service where most leading organizations hire agencies for their expertise. The methodologies for recruiting talent are evolving. For example, sites have been developed for

freelancer ''Freelance'' (sometimes spelled ''free-lance'' or ''free lance''), ''freelancer'', or ''freelance worker'', are terms commonly used for a person who is self-employed and not necessarily committed to a particular employer long-term. Freelance w ...

s to bid on advertised jobs. These sites are normally free to join, but the agency will take between 10% and 25% of applicants' earnings.

References

{{DEFAULTSORT:Recruitment Advertising Recruitment Advertising

See also

References