''Recipe to Riches'' is an Australian television reality show that screened on
Network Ten
Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of five ...
from 27 August 2013. It involves cooks from around the country, competing to have their recipe become a brand product in supermarkets. Competitors cook their dishes, create a brand for their product and devise strategies to launch it to the public. The contestants are mentored by Carolyn Creswell, owner of Carman's Fine Foods, David Nobay, an advertising industry expert, and chef Darren Robertson. The mentors are joined by a representative from
Woolworths
Woolworth, Woolworth's, or Woolworths may refer to:
Businesses
* F. W. Woolworth Company, the original US-based chain of "five and dime" (5¢ and 10¢) stores
* Woolworths Group (United Kingdom), former operator of the Woolworths chain of shops ...
supermarkets to decide the winning product, which will by made available for sale in Woolworths the day after the episode airs. The winner of the whole series receive $100,000 and a partnership with Woolworths.
The show is based on the Canadian reality television show, ''