Recheio is the biggest cash-and-carry chain of stores operating in Portugal.
History
The company was born in Figueira da Foz in 1972, with the concept of auto-service for owners of small and medium commercial stores. In 1984, the company opened stores in
Viseu
Viseu () is a city and municipality in the Centro Region of Portugal and the capital of the district of the same name, with a population of 100,000 inhabitants, and center of the Viseu Dão Lafões intermunipical community, with 267,633 inhabi ...
Vila Real
Vila Real () is the capital and largest city of the Vila Real District, in the North region. It is also the seat of the Douro intermunicipal community and of the Trás-os-Montes e Alto Douro historical province. The Vila Real municipality cover ...
.
In 1988, the group
Jerónimo Martins
Jerónimo Martins SGPS, SA (JM) is a Portuguese corporate group that operates in food distribution and specialised retail. It operates more than 4,900 stores in Portugal, Poland, and Colombia.
The group is the majority owner of Jerónimo Mart ...
acquired 60% of Recheio while buying the remaining 40% in 1989. In 1990, the group purchased a cash-and-carry store called Arminho in Braga and bought a store from Riberalves on
Torres Vedras
Torres Vedras () is a municipality in the Portuguese district of Lisbon, approximately north of the capital Lisbon in the Oeste region, in the Centro of Portugal. The population was 83,075, in an area of .
History
In 1148, Afonso I took ...
Mirandela
Mirandela () is a city and a municipality in northeastern Portugal. The city itself has a population of about 15,000. The population of the municipality in 2011 was 23,850, in an area of 658.96 km². Mirandela is famous for its cuisine, part ...
and in 1995 they acquired a company called Jasil which added two more stores in
Torres Novas
Torres Novas () is a Portuguese municipality in the district of Santarém, in the Médio Tejo of the Centro region. The population of the municipality was approximately 36,717 (from the 2011 census), with the city of Torres Novas (seat of the mu ...
and Leiria to their portfolio.
In 1996, they acquired the company Libarme, to add yet another store in Barcelos, while opening in the same year a store in Lisbon near the airport.
In 1997, they introduced a brand, MasterChef and acquired Coimbralimentar, adding another store in
Coimbra
Coimbra (, also , , or ) is a city and a municipality in Portugal. The population of the municipality at the 2011 census was 143,397, in an area of .
The fourth-largest urban area in Portugal after Lisbon, Porto, and Braga, it is the largest cit ...
. In 1985, the brand opened stores in
Caldas da Rainha
Caldas da Rainha () is a medium-sized Portuguese city in the Oeste region, in the historical province of Estremadura, and in the district of Leiria. The city serves as the seat of the larger municipality of the same name and of the Comunidad ...
and
Ramalde
Ramalde () is a Portuguese civil parish of the municipality of Porto. The population in 2011 was 38,012,
.
At the end of the decade, they opened a new store in
Regedor
A regidor (plural: ''regidores'') is a member of a council of municipalities in Spain and Latin America. Portugal also used to have the same office of ''regedor''.
Mexico
In Mexico, an ayuntamiento (municipal council) is composed of a municipal ...
. The chain continued to grow, opening stores in
Lagos
Lagos (Nigerian English: ; ) is the largest city in Nigeria and the second most populous city in Africa, with a population of 15.4 million as of 2015 within the city proper. Lagos was the national capital of Nigeria until December 1991 fo ...
Portimão
Portimão () is a city and a municipality in the district of Faro, in the Algarve region of southern Portugal. The population in 2011 was 55,614, in an area of 182.06 km2. It was formerly known as Vila Nova de Portimão (). In 1924, it was ...
Intendente
An intendant (; pt, intendente ; es, intendente ) was, and sometimes still is, a public official, especially in France, Spain, Portugal, and Latin America. The intendancy system was a centralizing administrative system developed in France. In ...
,
Santa Maria da Feira
Santa Maria da Feira () is a city and a municipality in Aveiro District in Portugal, 23 km from central Porto. The population in 2011 was 139,309,Fátima,
Évora
Évora ( , ) is a city and a municipality in Portugal. It has 53,591 inhabitants (2021), in an area of 1307.08 km2. It is the historic capital of the Alentejo and serves as the seat of the Évora District.
Due to its well-preserved old ...
and
Vila Franca de Xira
Vila Franca de Xira () is a city and municipality in the Lisbon District in Portugal. The population in 2021 was 137,659, in an area of 318.19 km2.
Situated on both banks of the Tagus River, 32 km north-east of the Portuguese capital ...
.
In 2009, they created a second brand called Amanhecer and in 2010, they created another brand called Gourmês.
Recheio's brands
As of 2014, the company marketed its products under several brands:
* MasterChef: Its positioning is: "best food at the best price"
* Amanhecer: Targets small business owners all consumers.
* Gourmês: Targets restaurants, coffee parlors and hotels. Its positioning is "high quality".
''Although not mentioned, Euroshopper brand products can be acquired on Recheio stores.''
Amanhecer store project
Because of the success of the brand, in 2011, the company decided to launch 2 pilot mini-markets called Amanhecer and that only sold Amanhecer brand products in Lisbon and
Viana do Castelo
Viana do Castelo () is a municipality and seat of the district of Viana do Castelo in the Norte Region of Portugal. The population in 2011 was 88,725, in an area of 319.02 km². The urbanized area of the municipality, comprising the city, ...
.
Currently in 2014, the chain counts with over 100 franchised stores in continental Portugal and on the Archipelagos of Madeira.(In Portuguese) /ref>
See also
*
Jerónimo Martins
Jerónimo Martins SGPS, SA (JM) is a Portuguese corporate group that operates in food distribution and specialised retail. It operates more than 4,900 stores in Portugal, Poland, and Colombia.
The group is the majority owner of Jerónimo Mart ...
*
Pingo Doce
Pingo Doce (Sweet Drop in English) is one of the largest supermarket operators in Portugal, with almost 400 stores (Continente (Supermarket), Continente is the largest food retailer, operating over 550 stores, while Minipreço has more than 500) ...