Rebelle is the second

fragrance An aroma compound, also known as an odorant, aroma, fragrance or flavoring, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficiently ...

for women by Barbadian singer Rihanna. The fragrance was released in spring 2012 under the perfume line Parlux Fragrances. The fragrance was made available for purchase on Belk.com, on February 15, 2012. in the United States. It was also available in a special pack at

Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...

for a limited time. The pack included the singer's previous fragrance,

Reb'l Fleur Reb'l Fleur is the first fragrance for women endorsed by Barbadian singer Rihanna. The fragrance was promoted with the accompanying tagline "Bad feels so good". Reb'l Fleur was released in the United States on January 25, 2011, and in the United K ...

, her sixth studio album, ''

Talk That Talk ''Talk That Talk'' is the sixth studio album by Barbadian singer Rihanna, released on November 18, 2011, by Def Jam Recordings and SRP Records. It was recorded while traveling for the Loud Tour between February and November 2011, and was origin ...

'' and Rebelle.

Background

In a poll on the official website for Rihanna's first fragrance Reb'l Fleur, Rihanna asked fans to state whether they were a Rebelle or a Fleur. After an overwhelming 68% of Rihanna's fans voted Rebelle, the singer decided to embark on the release of her second fragrance, Rebelle, having achieved great success with her debut fragrance, Reb'l Fleur.

Information

Rihanna described the fragrance, as having a "feminine romantic element," while maintaining a "defiant quality." She added, "my new fragrance is about taking control but still being a lady." The top notes of the fragrance include; plum, strawberry and ginger, the middle notes include

orchid Orchids are plants that belong to the family Orchidaceae (), a diverse and widespread group of flowering plants with blooms that are often colourful and fragrant. Along with the Asteraceae, they are one of the two largest families of flowerin ...

, cacao and heliotrope, and the base notes include

musk Musk ( Persian: مشک, ''Mushk'') is a class of aromatic substances commonly used as base notes in perfumery. They include glandular secretions from animals such as the musk deer, numerous plants emitting similar fragrances, and artificial sub ...

patchouli PatchouliAlso spelled ''patchouly'' or ''pachouli''. (; ''Pogostemon cablin'') is a species of flowering plant in the family Lamiaceae, commonly called the mint or deadnettle family. The plant grows as a bushy perennial herb, with erect stems r ...

amber Amber is fossilized tree resin that has been appreciated for its color and natural beauty since Neolithic times. Much valued from antiquity to the present as a gemstone, amber is made into a variety of decorative objects."Amber" (2004). In ...

and

coffee Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world. Seeds of ...

. The fragrance is packaged in a flacon shape, created of red and gold surfaces, similar to that of Rihanna's previous fragrance.

Promotion

The promotional campaign for Rebelle, was shot by renowned music video director, Anthony Mandler, who also shot the promotional campaign for Reb'l Fleur. The fragrance was also marketed on the social networking service,

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and on

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. Additionally, a large billboard, displayed in

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New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

, features Rihanna, promoting the fragrance.

Products

* 100 ml/ 3.4 oz * 50 ml/ 1.7 oz * 30 ml/ 1.0 oz * 15 ml/ 0.5 oz * Body Lotion 200 ml/ 6.7 oz * Shower Gel 90 ml/ 3.0 oz

Reception

Since the release of Rebelle in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

in February 2012, it has sold over 2 million bottles. Rihanna's second fragrance has beaten other celebrity scents, in terms of bottles sold in the country, including

Heat In thermodynamics, heat is defined as the form of energy crossing the boundary of a thermodynamic system by virtue of a temperature difference across the boundary. A thermodynamic system does not ''contain'' heat. Nevertheless, the term is ...

by Beyoncé, Glow by Jennifer Lopez and Midnight Fantasy by Britney Spears. Rebelle sold a record-breaking, 4 million bottles, in the UK, at the end of 2012.

References

{{Rihanna Rihanna perfumes Products introduced in 2012