Realme (stylized as realme) is a Chinese

consumer electronics Consumer electronics or home electronics are electronic (analog or digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications and recreation. Usually r ...

manufacturer based in

Shenzhen Shenzhen (; ; ; ), also historically known as Sham Chun, is a major sub-provincial city and one of the special economic zones of China. The city is located on the east bank of the Pearl River estuary on the central coast of southern province ...

Guangdong Guangdong (, ), alternatively romanized as Canton or Kwangtung, is a coastal province in South China on the north shore of the South China Sea. The capital of the province is Guangzhou. With a population of 126.01 million (as of 2020) ...

. It was founded by Li Bingzhong (known as Sky Li) on May 4, 2018, who was former

vice president A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on t ...

of Oppo. Started originally as a sub-brand of Oppo, Realme eventually ventured as its own brand. Realme then became the fastest-growing 5G smartphone brand in Q3 2021 with an 831% growth rate.

History

* Realme was founded on May 4, 2018. Before that it was a sub-brand of Oppo, which is itself a subsidiary of

BBK Electronics BBK Electronics Corporation is a Chinese multinational conglomerate. The company specializes in developing consumer electronics products such as smartphones, tablet computers, smartwatches, smart TVs, Hi-Fi equipment, Blu-ray players, and ...

, until its formation as a spinoff on May 4, 2018. * In May 2018, they released their first phone, Realme 1. * On July 30, 2018, Sky Li announced his resignation from Oppo and his intention to establish Realme as an independent brand on

Sina Weibo Sina Weibo (新浪微博) is a Chinese microblogging ( weibo) website. Launched by Sina Corporation on 14 August 2009, it is one of the biggest social media platforms in China, with over 582 million monthly active users (252 million daily acti ...

. * On November 15, 2018, Realme adopted a new logo. * On November 22, 2018, Realme became an emerging brand in the Indian market. The sales of Realme devices in India have since surpassed the sales of Oppo. Realme has been the fourth largest smartphone brand in India since 2019, behind

Xiaomi Corporation (; ), commonly known as Xiaomi and registered as Xiaomi Inc., is a Chinese designer and manufacturer of consumer electronics and related software, home appliances, and household items. Behind Samsung, it is the second largest ma ...

Samsung The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ...

, and Vivo. Realme holds records in India for fastest-charging smartphone and India's first 5G smartphone. * On May 15, 2019, Realme held its first conference in

Beijing } Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...

to enter the Chinese domestic market, launching the Realme X, Realme X Lite and Realme X Master Edition. * In June 2019, Realme announced its entry into the European market. * On June 26, 2019, Realme released its first photo taken with its 64MP camera. * By July 2019, Realme had entered markets including

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

South Asia South Asia is the southern subregion of Asia, which is defined in both geographical and ethno-cultural terms. The region consists of the countries of Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka.;;;;;;;; ...

Southeast Asia Southeast Asia, also spelled South East Asia and South-East Asia, and also known as Southeastern Asia, South-eastern Asia or SEA, is the geographical United Nations geoscheme for Asia#South-eastern Asia, south-eastern region of Asia, consistin ...

and

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

. * By August 2019, Realme surpassed 10 million users. * In August 2019, Realme showed a prototype device with a quadruple 64MP camera in

and

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

. * In 2021, the brand had a user base in Europe and Asia that one review described as "fairly wide". * On June 2021, C11 2021 was launched, that comes with

Android Go Android Go, officially Android (Go Edition), is a stripped-down version of the Android operating system, designed for low-end and ultra-budget smartphones (but is also used by some tablets). However, it is intended for smartphones with less tha ...

11. * On May 16, 2022, Francis Wong takes over as CEO of Realme Europe. * On May 18, 2022, Realme announces Narzo 50 5G and 50 Pro 5G. * On June 2022, C30 was launched, that comes with

11 * On June 2022, narzo 50i Prime, that comes with

Products

The company has a large number of products, particularly in the Indian market. * Realme 1 * Realme 2/2 Pro * Realme U1 * Realme 3/3 Pro

Marketing

Realme's popularity can be attributed to its utilization of community-driven resources such as Facebook Community. In 2018, Realme Philippines created the Squad Leader Program. According to Realme Philippines, the initial three Squad Leaders will help provide information to co-community members and manage the official Facebook Communities in exchange for Realme Perks (products and merchandises). From less than 5,000 members at the end of 2018, the Squad Leader Program were able to grow the company's official Facebook Community to over 500,000 combined Community members. This makes it one of the largest official Facebook Community of any smartphone brand in the country. Currently, the Squad Leader Program has over 7 members, all of them works for free.

References

External links

* {{authority control Realme Chinese brands Mobile phone manufacturers Chinese companies established in 2018 Electronics companies of China Privately held companies of China Mobile phone companies of China 2018 establishments in China BBK Electronics