Real user monitoring (RUM) is a passive monitoring technology that records all user interaction with a
website
A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amaz ...
or client interacting with a server or cloud-based application. Monitoring actual user interaction with a website or an application is important to operators to determine if users are being served quickly and without errors and, if not, which part of a business process is failing.
Software as a service
Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software.
SaaS is con ...
(SaaS) and
application service provider
An application service provider (ASP) is a business providing application software generally through the Web.
The ASP model
The application software resides on the vendor's system and is accessed by users through a communication protocol. Altern ...
s (ASP) use RUM to monitor and manage service quality delivered to their clients. Real user monitoring data is used to determine the actual service-level quality delivered to end-users and to detect errors or slowdowns on websites. The data may also be used to determine if changes that are propagated to sites have the intended effect or cause errors.
Organizations typically use RUM to test changes within the production environment or to anticipate behavioral changes in a website or application by using
A/B testing
A/B testing (also known as bucket testing, split-run testing, or split testing) is a user experience research methodology. A/B tests consist of a randomized experiment that usually involves two variants (A and B), although the concept can be al ...
or other techniques. As technology shifts more and more to hybrid environments like cloud, fat clients, widgets, and apps, it becomes more and more important to monitor the usage of applications from within the client itself.
Real user monitoring is typically "passive monitoring" i.e., the RUM device collects web traffic without having any effect on the operation of the site. In most cases, a form of
JavaScript
JavaScript (), often abbreviated as JS, is a programming language that is one of the core technologies of the World Wide Web, alongside HTML and CSS. As of 2022, 98% of Website, websites use JavaScript on the Client (computing), client side ...
is injected into the page or native code within the application to provide feedback from the browser or client. This data is collected from various individuals and consolidated.
RUM can be very helpful in identifying and troubleshooting last-mile issues. RUM differs from
synthetic monitoring
In software design, web design, and electronic product design, synthetic monitoring (also known as ''active monitoring or proactive monitoring'') is a monitoring technique that is done by using a simulation or scripted recordings of transactions ...
in that it relies on actual people clicking on the page to take measurements rather than automated tests simply going over a given set of test steps.
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Network management