''Reader's Digest'' is an American general-interest family magazine, published ten times a year. Formerly based in
Chappaqua, New York
Chappaqua ( ) is a hamlet and census-designated place in the town of New Castle, in northern Westchester County, New York, United States. It is approximately north of New York City. The hamlet is served by the Chappaqua station of the Metro ...
, it is now headquartered in
midtown Manhattan. The magazine was founded in 1922 by
DeWitt Wallace
William Roy DeWitt Wallace; (November 12, 1889 – March 30, 1981), publishing as DeWitt Wallace, was an American magazine publisher.
Wallace co-founded ''Reader's Digest'' with his wife Lila Bell Wallace, publishing the first issue in 1922.
Li ...
and his wife
Lila Bell Wallace
Lila Bell Wallace (December 25, 1889 – May 8, 1984) was an American magazine publisher and philanthropist. She co-founded ''Reader's Digest'' with her husband Dewitt Wallace, publishing the first issue in 1922.
Early life and education
Born Lil ...
. For many years, ''Reader's Digest'' was the
best-selling consumer magazine in the United States; it lost the distinction in 2009 to ''
Better Homes and Gardens''. According to Mediamark Research (2006), ''Reader's Digest'' reached more readers with household incomes of over $100,000 than ''
Fortune'', ''
The Wall Street Journal
''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'', ''
Business Week'', and ''
Inc.'' combined.
Global editions of ''Reader's Digest'' reach an additional 40 million people in more than 70 countries, via 49 editions in 21 languages. The periodical has a global circulation of 10.5 million, making it the largest paid-circulation magazine in the world.
It is also published in
Braille
Braille (Pronounced: ) is a tactile writing system used by people who are visually impaired, including people who are blind, deafblind or who have low vision. It can be read either on embossed paper or by using refreshable braille disp ...
, digital, audio, and a large type called "Reader's Digest Large Print." The magazine is compact, with its pages roughly half the size of most American magazines. Hence, in the summer of 2005, the U.S. edition adopted the slogan "America in your pocket." In January 2008, it was changed to "Life well shared."
History
Inception and growth
In 1922,
DeWitt Wallace
William Roy DeWitt Wallace; (November 12, 1889 – March 30, 1981), publishing as DeWitt Wallace, was an American magazine publisher.
Wallace co-founded ''Reader's Digest'' with his wife Lila Bell Wallace, publishing the first issue in 1922.
Li ...
started the magazine while he was recovering from shrapnel wounds received in
World War I
World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...
. Wallace had the idea to gather a sampling of favorite articles on many subjects from various monthly magazines, sometimes condensing and rewriting them, and to combine them into one magazine.
Since its inception ''Reader's Digest'' has maintained a
conservative
Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization in ...
and
anti-Communist perspective on political and social issues. The Wallaces initially hoped the journal could provide $5,000 of net income. Wallace's assessment of what the potential mass-market audience wanted to read led to rapid growth. By 1929, the magazine had 290,000 subscribers and had a gross income of $900,000 a year. The first international edition was published in the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
in 1938. By the 40th anniversary of ''Reader's Digest'', it had 40 international editions, in 13 languages and Braille, and at one point, it was the largest-circulating journal in
China,
Mexico
Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
,
Spain
, image_flag = Bandera de España.svg
, image_coat = Escudo de España (mazonado).svg
, national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond")
, national_anthem = (English: "Royal March")
, i ...
,
Sweden,
Peru
, image_flag = Flag of Peru.svg
, image_coat = Escudo nacional del Perú.svg
, other_symbol = Great Seal of the State
, other_symbol_type = National seal
, national_motto = "Firm and Happy f ...
, and other countries, with a total international circulation of 23 million.
The magazine's format for several decades consisted of 30 articles per issue (one per day), along with an "Increase your Word Power" vocabulary quiz, a page of "Amusing Anecdotes" and "Personal Glimpses", two features of funny stories entitled "Humor in Uniform" and "Life in these United States", and a lengthier article at the end, usually
condensed from a published book. Other regular features were "My Most Unforgettable Character" (since discontinued), the "Drama in Real Life" survival stories. and more recently "That's Outrageous". These were all listed in the table of contents on the front cover. Each article was prefaced by a small, simple line drawing. In more recent times, the format evolved into flashy, colorful, eye-catching graphics throughout, and many short bits of data interspersed with full articles. The table of contents is now contained inside. From 2003 to 2007, the back cover featured "Our America", paintings of
Rockwell-style whimsical situations by artist
C. F. Payne. Another monthly consumer advice feature is "What
eople in various professionswon't tell you," with a different profession featured each time.
The first "Word Power" column of the magazine was published in the January 1945 edition, written by
Wilfred J. Funk. In December 1952, the magazine published "Cancer by the Carton", a series of articles that linked
smoking with
lung cancer
Lung cancer, also known as lung carcinoma (since about 98–99% of all lung cancers are carcinomas), is a malignant lung tumor characterized by uncontrolled cell growth in tissues of the lung. Lung carcinomas derive from transformed, malign ...
and this topic was later repeated in other articles.
From 2002 through 2006, ''Reader's Digest'' conducted a vocabulary competition in schools throughout the US called
''Reader's Digest'' National Word Power Challenge. In 2007, the magazine said it will not have the competition for the 2007–08 school year: "...but rather to use the time to evaluate the program in every respect, including scope, mission, and model for implementation."
In 2006, the magazine published three more local-language editions in
Slovenia
Slovenia ( ; sl, Slovenija ), officially the Republic of Slovenia (Slovene: , abbr.: ''RS''), is a country in Central Europe. It is bordered by Italy to the west, Austria to the north, Hungary to the northeast, Croatia to the southeast, an ...
,
Croatia
, image_flag = Flag of Croatia.svg
, image_coat = Coat of arms of Croatia.svg
, anthem = "Lijepa naša domovino"("Our Beautiful Homeland")
, image_map =
, map_caption =
, capit ...
, and
Romania
Romania ( ; ro, România ) is a country located at the crossroads of Central, Eastern, and Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, Serbia to the southwest, Moldova to the east, and ...
. In October 2007, the ''Digest'' expanded into
Serbia
Serbia (, ; Serbian: , , ), officially the Republic of Serbia (Serbian: , , ), is a landlocked country in Southeastern and Central Europe, situated at the crossroads of the Pannonian Basin and the Balkans. It shares land borders with Hungar ...
. The magazine's licensee in
Italy
Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...
stopped publishing in December 2007. The magazine launched in
the People's Republic of China
China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's List of countries and dependencies by population, most populous country, with a Population of China, population exceeding 1.4 billion, slig ...
in 2008.
For 2010, the US edition of the magazine reduced its publishing schedule to 10 times a year rather than 12, and to increase digital offerings. It also cut its circulation guarantee for advertisers to 5.5 million copies from 8 million. In announcing that decision, in June 2009, the company said that it planned to reduce its number of celebrity profiles and how-to features, and increase the number of inspiring spiritual stories and stories about the military.
Beginning in January 2013, the US edition was increased to 12 times a year.
Business organization and ownership
In 1990, the magazine's parent company,
The Reader's Digest Association, Inc. (RDA), became a publicly traded corporation. From 2005 through 2010, RDA reported a net loss each year.
In March 2007,
Ripplewood Holdings LLC led a consortium of
private-equity
In the field of finance, the term private equity (PE) refers to investment funds, usually limited partnerships (LP), which buy and restructure financially weak companies that produce goods and provide services. A private-equity fund is both a ty ...
investors who bought the company through a leveraged buyout for US$2.8 billion, financed primarily by the issuance of US$2.2 billion of debt.
Ripplewood invested $275 million of its own money, and had partners including Rothschild Bank of Zürich and GoldenTree Asset Management of New York. The private-equity deal tripled the association's interest payments, to $148 million a year.
On August 24, 2009, RDA announced it had filed with the US Bankruptcy court an arranged
Chapter 11 bankruptcy to continue operations, and to restructure the US$2.2 billion debt undertaken by the leveraged buyout transaction.
The company emerged from bankruptcy with the lenders exchanging debt for equity, and Ripplewood's entire equity investment was extinguished.
In April 2010, the UK arm was
sold to its management. It has a licensing deal with the US company to continue publishing the UK edition.
On February 17, 2013, RDA Holding filed for bankruptcy a second time. The company was purchased for £1 by Mike Luckwell, a venture capitalist and once the biggest shareholder in
WPP plc
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many compan ...
.
Direct marketing
RDA offers many mail-order products included with "
sweepstakes
A sweepstake is a type of contest where a prize or prizes may be awarded to a winner or winners. Sweepstakes began as a form of lottery that were tied to products sold. In response, the FCC and FTC refined U.S. broadcasting laws (creating the ...
" or contests. US ''Reader's Digest'' and the company's other US magazines do not use sweepstakes in their direct-mail promotions. A notable shift to electronic direct marketing has been undertaken by the company to adapt to shifting media landscape. In the mid-20th century, phonograph
record albums of popular
classical and
easy-listening
Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, no ...
music, bearing the magazine's name, were sold by mail. ''Reader's Digest'' also partnered with
RCA
The RCA Corporation was a major American electronics company, which was founded as the Radio Corporation of America in 1919. It was initially a patent trust owned by General Electric (GE), Westinghouse, AT&T Corporation and United Fruit Comp ...
to offer a mail-order music club which offered discount pricing on vinyl records.
Sweepstakes agreement
In 2001, 32 states' attorneys general reached agreements with the company and other sweepstakes operators to settle allegations that they tricked the elderly into buying products because they were a "guaranteed winner" of a lottery. The settlement required the companies to expand the type size of notices in the packaging that no purchase is necessary to play the sweepstakes, and to:
# Establish a "Do Not Contact List" and refrain from soliciting any future "high-activity" customers unless and until ''Reader's Digest'' actually makes contact with that customer and determines that the customer is not buying because they believe that the purchase will improve their chances of winning.
# Send letters to individuals who spend more than $1,000 in a six-month period telling them that they are not required to make purchases to win the sweepstakes, that making a purchase will not improve their chances of winning, and that all entries have the same chance to win whether or not the entry is accompanied by a purchase.
The agreement appeared to adversely affect ''Reader's Digest'' circulation in the U.S. Its 1970s peak circulation was 17 million U.S. subscribers.
The UK edition of ''Reader's Digest'' has also been criticized by the
Trading Standards Institute
The Chartered Trading Standards Institute (CTSI) is a professional association which represents and trains trading standards professionals working in local authorities, business and consumer sectors and in central government in the UK and overseas ...
for preying on the elderly and vulnerable with misleading bulk mailings that claim the recipient is guaranteed a large cash prize and advising them not to discuss this with anyone else. Following their complaint, the
Advertising Standards Authority said they would be launching an investigation.
The ASA investigation upheld the complaint in 2008, ruling that the ''Reader's Digest'' mailing was irresponsible and misleading (particularly for the elderly) and had breached three clauses of the
Committee of Advertising Practice
The Committee of Advertising Practice (CAP) is a British organisation responsible for the UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing, which is the main code of practice for self-regulation of the non-broadcast a ...
code.
''Reader's Digest'' was told not to use this mailing again.
International editions
International editions have made ''Reader's Digest'' the best-selling monthly journal in the world. Its worldwide circulation including all editions has reached 17 million copies and 70 million readers. ''Reader's Digest'' is currently published in 49 editions and 21 languages and is available in over 70 countries, including Slovenia, Croatia, and Romania in 2008.
Its international editions account for about 50% of the magazine's trade volume. In each market, local editors commission or purchase articles for their own markets and share content with U.S. and other editions. The selected articles are then translated by local translators and the translations edited by the local editors to make them match the "well-educated informal" style of the American edition.
Over the 90 years, the company has published editions in various languages in different countries, or for different regions. Often, these editions started out as translations of the U.S. version of the magazine, but over time they became unique editions, providing material more germane to local readers. Local editions that still publish the bulk of the American ''Reader's Digest'' are usually titled with a qualifier, such as the Portuguese edition, (''Selections from Reader's Digest''), or the Swedish edition, (''The Best of Reader's Digest'').
The list is sorted by year of first publication.
Some countries had editions but no longer do; for example, the Danish version of ''Reader's Digest'' () ceased publication in 2005 and was replaced by the Swedish version; as a result, the Swedish edition covers stories about both countries (but written solely in Swedish).
* 1938 –
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
(sold in 2010, operated under license)
* 1940 –
Cuba
Cuba ( , ), officially the Republic of Cuba ( es, República de Cuba, links=no ), is an island country comprising the island of Cuba, as well as Isla de la Juventud and several minor archipelagos. Cuba is located where the northern Caribbea ...
and
Latin America
Latin America or
* french: Amérique Latine, link=no
* ht, Amerik Latin, link=no
* pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
(in
Spanish
Spanish might refer to:
* Items from or related to Spain:
**Spaniards are a nation and ethnic group indigenous to Spain
**Spanish language, spoken in Spain and many Latin American countries
**Spanish cuisine
Other places
* Spanish, Ontario, Can ...
) (as )
* 1942 –
Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
* 1943 –
Sweden,
Egypt
Egypt ( ar, مصر , ), officially the Arab Republic of Egypt, is a transcontinental country spanning the northeast corner of Africa and southwest corner of Asia via a land bridge formed by the Sinai Peninsula. It is bordered by the Medit ...
(in
Arabic
Arabic (, ' ; , ' or ) is a Semitic language spoken primarily across the Arab world.Semitic languages: an international handbook / edited by Stefan Weninger; in collaboration with Geoffrey Khan, Michael P. Streck, Janet C. E.Watson; Walter ...
) ()
* 1945 –
Finland
Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...
* 1946 –
Australia,
Denmark
)
, song = ( en, "King Christian stood by the lofty mast")
, song_type = National and royal anthem
, image_map = EU-Denmark.svg
, map_caption =
, subdivision_type = Sovereign state
, subdivision_name = Kingdom of Denmark
, establish ...
,
Japan
* 1947 –
Belgium
Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...
(in
French),
France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan area ...
,
Norway
Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and the ...
,
Canadian French
* 1948 –
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
(English),
Japan (operations discontinued in 1985),
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
,
South Africa
South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. It is bounded to the south by of coastline that stretch along the Atlantic Ocean, South Atlantic and Indian Oceans; to the ...
,
Switzerland (in French and
German
German(s) may refer to:
* Germany (of or related to)
** Germania (historical use)
* Germans, citizens of Germany, people of German ancestry, or native speakers of the German language
** For citizens of Germany, see also German nationality law
**Ge ...
),
Italy
Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...
(operations discontinued in 2007)
* 1950 –
Argentina
Argentina (), officially the Argentine Republic ( es, link=no, República Argentina), is a country in the southern half of South America. Argentina covers an area of , making it the second-largest country in South America after Brazil, th ...
,
New Zealand
New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...
* 1952 –
Austria
Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...
,
Spain
, image_flag = Bandera de España.svg
, image_coat = Escudo de España (mazonado).svg
, national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond")
, national_anthem = (English: "Royal March")
, i ...
(as in Spain)
* 1954 –
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
and
Pakistan
Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's fifth-most populous country, with a population of almost 243 million people, and has the world's second-lar ...
(in English)
* 1957 –
Netherlands
)
, anthem = ( en, "William of Nassau")
, image_map =
, map_caption =
, subdivision_type = Sovereign state
, subdivision_name = Kingdom of the Netherlands
, established_title = Before independence
, established_date = Spanish Netherl ...
* 1959 –
Chile
Chile, officially the Republic of Chile, is a country in the western part of South America. It is the southernmost country in the world, and the closest to Antarctica, occupying a long and narrow strip of land between the Andes to the east a ...
,
Costa Rica and
Central America
Central America ( es, América Central or ) is a subregion of the Americas. Its boundaries are defined as bordering the United States to the north, Colombia to the south, the Caribbean Sea to the east, and the Pacific Ocean to the west. ...
* 1965 –
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...
,
Hong Kong
Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...
and
Southeast Asia
Southeast Asia, also spelled South East Asia and South-East Asia, and also known as Southeastern Asia, South-eastern Asia or SEA, is the geographical south-eastern region of Asia, consisting of the regions that are situated south of mainlan ...
(in
traditional Chinese
A tradition is a belief or behavior (folk custom) passed down within a group or society with symbolic meaning or special significance with origins in the past. A component of cultural expressions and folklore, common examples include holidays ...
)
* 1968 –
Belgium
Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...
(Dutch)
* 1971 –
Puerto Rico
Puerto Rico (; abbreviated PR; tnq, Boriken, ''Borinquen''), officially the Commonwealth of Puerto Rico ( es, link=yes, Estado Libre Asociado de Puerto Rico, lit=Free Associated State of Puerto Rico), is a Caribbean island and unincorporated ...
and
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
(in Spanish),
Portugal
Portugal, officially the Portuguese Republic ( pt, República Portuguesa, links=yes ), is a country whose mainland is located on the Iberian Peninsula of Southwestern Europe, and whose territory also includes the Atlantic archipelagos of ...
* 1978 –
South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korean Peninsula and sharing a land border with North Korea. Its western border is formed by the Yellow Sea, while its eas ...
(operations discontinued in 2009)
* 1991 –
Hungary
Hungary ( hu, Magyarország ) is a landlocked country in Central Europe. Spanning of the Pannonian Basin, Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the ...
,
Russia
Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-eig ...
* 1993 –
Czech Republic
The Czech Republic, or simply Czechia, is a landlocked country in Central Europe. Historically known as Bohemia, it is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the southeast. The ...
* 1995 –
Poland
Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populou ...
* 1996 –
Thailand
Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is b ...
(operations discontinued in 2014)
* 1997 –
Slovakia
Slovakia (; sk, Slovensko ), officially the Slovak Republic ( sk, Slovenská republika, links=no ), is a landlocked country in Central Europe. It is bordered by Poland to the north, Ukraine to the east, Hungary to the south, Austria to the s ...
* 2004 –
Indonesia
Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...
(operations discontinued in October 2015)
* 2005 –
Romania
Romania ( ; ro, România ) is a country located at the crossroads of Central, Eastern, and Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, Serbia to the southwest, Moldova to the east, and ...
,
Slovenia
Slovenia ( ; sl, Slovenija ), officially the Republic of Slovenia (Slovene: , abbr.: ''RS''), is a country in Central Europe. It is bordered by Italy to the west, Austria to the north, Hungary to the northeast, Croatia to the southeast, an ...
,
Croatia
, image_flag = Flag of Croatia.svg
, image_coat = Coat of arms of Croatia.svg
, anthem = "Lijepa naša domovino"("Our Beautiful Homeland")
, image_map =
, map_caption =
, capit ...
,
Bulgaria
Bulgaria (; bg, България, Bǎlgariya), officially the Republic of Bulgaria,, ) is a country in Southeast Europe. It is situated on the eastern flank of the Balkans, and is bordered by Romania to the north, Serbia and North Macedo ...
* 2007 –
Bosnia and Herzegovina
Bosnia and Herzegovina ( sh, / , ), abbreviated BiH () or B&H, sometimes called Bosnia–Herzegovina and often known informally as Bosnia, is a country at the crossroads of south and southeast Europe, located in the Balkans. Bosnia and H ...
,
Serbia
Serbia (, ; Serbian: , , ), officially the Republic of Serbia (Serbian: , , ), is a landlocked country in Southeastern and Central Europe, situated at the crossroads of the Pannonian Basin and the Balkans. It shares land borders with Hungar ...
,
Ukraine
Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...
* 2008 –
China (operations discontinued in 2012)
Arabic editions
The first ''Reader's Digest'' publication in the
Arab World
The Arab world ( ar, اَلْعَالَمُ الْعَرَبِيُّ '), formally the Arab homeland ( '), also known as the Arab nation ( '), the Arabsphere, or the Arab states, refers to a vast group of countries, mainly located in Western A ...
was printed in Egypt in September 1943. The license was eventually terminated.
The second effort and the first ''Reader's Digest'' franchise agreement was negotiated through the efforts of
Frederick Pittera, in 1976, an American entrepreneur, who sold the idea to
Lebanon
Lebanon ( , ar, لُبْنَان, translit=lubnān, ), officially the Republic of Lebanon () or the Lebanese Republic, is a country in Western Asia. It is located between Syria to Lebanon–Syria border, the north and east and Israel to Blue ...
's former foreign minister,
Lucien Dahdah
Lucien Dahdah () (15 August 1929 – 16 November 2003) was a Lebanese academic, businessman, media executive and politician, who served as foreign minister in 1975.
Early life and education
Dahdah was born on 15 August 1929. He was a graduat ...
, then son-in-law of
Suleiman Frangieh
Suleiman Kabalan Frangieh, last name also spelled ''Frangié,'' ''Franjieh,'' or ''Franjiyeh'' (, 15 June 1910 – 23 July 1992), was a Lebanese Maronite politician who was President of Lebanon from 1970 to 1976.
Early life and education
Sulei ...
,
President of Lebanon
The President of the Lebanese Republic ( ar, رئيس الجمهورية اللبنانية, rayiys aljumhuriat allubnania; french: Président de la République Libanaise) is the head of state of Lebanon. The president is elected by the parliame ...
. Dahdah partnered with
Ghassan Tueni
Ghassan Tueni ( ar, غسان تويني; 5 January 1926 – 8 June 2012) was a veteran Lebanese journalist, politician and diplomat who headed ''An Nahar'', one of the Arab World's leading newspapers. He was often referred to as the "Dean ...
(former Lebanon
ambassador to the United Nations
A permanent representative to the United Nations (sometimes called a "UN ambassador")"History of Ambassadors", United States Mission to the United Nations, March 2011, webpagUSUN-a. is the head of a country's diplomatic mission to the United Nati ...
, and publisher of newspaper,
Beirut
Beirut, french: Beyrouth is the capital and largest city of Lebanon. , Greater Beirut has a population of 2.5 million, which makes it the third-largest city in the Levant region. The city is situated on a peninsula at the midpoint o ...
) in publishing ''Reader's Digest'' in the Arabic language. It was printed in
Cairo
Cairo ( ; ar, القاهرة, al-Qāhirah, ) is the Capital city, capital of Egypt and its largest city, home to 10 million people. It is also part of the List of urban agglomerations in Africa, largest urban agglomeration in Africa, List of ...
for distribution throughout the Arab world under title . In format, was the same as the U.S. edition with 75% of the editorial content. Philip Hitti, Chairman of
Princeton University
Princeton University is a private research university in Princeton, New Jersey. Founded in 1746 in Elizabeth as the College of New Jersey, Princeton is the fourth-oldest institution of higher education in the United States and one of the ...
's Department of Oriental Languages and a team of Arabic advisers counseled on what would be of interest to Arabic readers. The publication of was terminated by ''Reader's Digest'' in April 1993.
Canadian edition
The
Canadian
Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...
edition first appeared in July 1947 in French and in February 1948 in English, and today the vast majority of it is Canadian content. Nearly all major and minor articles are locally produced or selected from Canadian publications that match the ''Digest'' style. Usually, there is one American article in each issue.
"Life's Like That" is the Canadian name of "Life in These United States." Most of the other rubrics are taken from the American publication.
The current editor-in-chief is Mark Pupo.
Indian edition
The
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
n edition was first published in 1954. Its circulation then was 40,000 copies. It was published for many years by the
Tata Group
The Tata Group () is an Indian multinational conglomerate headquartered in Mumbai. Established in 1868, it is India's largest conglomerate, with products and services in over 150 countries, and operations in 100 countries across six continents ...
of companies. Today, the magazine is published in India by Living Media India Ltd,
and sold over 600,000 copies monthly in 2008 under the then editor Mohan Sivanand, who retired in 2015. It prints Indian and international articles.
[Indian version](_blank)
of ''Reader's Digest''. According to the Indian Readership Survey Round II of 2009, the readership for ''Reader's Digest'' was 3.94
million, second only to ''
India Today
''India Today'' is a weekly Indian English-language news magazine published by Living Media India Limited. It is the most widely circulated magazine in India, with a readership of close to 8 million. In 2014, ''India Today'' launched a new o ...
'' at 5.62 million.
That has since declined. In the 2017 Survey, the India edition had fallen to ninth position with a readership of 1.354 million, and in the latest Survey (Quarter 1 of 2019), it is not seen in the Top 10 list of English-language magazines published in India.
The incumbent India editor is Sanghamitra Chakraborty.
[Staff details](_blank)
Indian version.
Australian edition
''Reader's Digest'' Australia has an any issue readership of 1.5 million (according to Nielsen) and a circulation of over 200,000. The magazine has a guaranteed audience with a 90% subscription rate. The group editor is Louise Waterson.
Books
''Reader's Digest'' publishes bi-monthly a series of softcover anthologies called ''
Reader's Digest Select Editions'' (previously known as ''
Reader's Digest Condensed Books
''Reader's Digest Condensed Books'' was a series of hardcover anthology collections, published by the American general interest monthly family magazine ''Reader's Digest'' and distributed by direct mail. Most volumes contained five (although a ...
''). During the 1970s, there was also a
Reader's Digest Press
Reader's Digest Press was a United States publisher of the mid-1960s to early 1980s, owned by The Reader's Digest Association. It published full-length, original non-fiction books, often concerning military or political topics. (It thus differed ...
, which published full-length, original works of non-fiction.
In Germany, Reader's Digest runs an own book-publishing house called which not only publishes the German edition of the ''Reader's Digest'' magazine. Since 1955, it has published (a German edition of ''Reader's Digest Condensed Books''). Besides publishing the magazine, the publisher is especially well known in Germany for the
science fiction
Science fiction (sometimes shortened to Sci-Fi or SF) is a genre of speculative fiction which typically deals with imaginative and futuristic concepts such as advanced science and technology, space exploration, time travel, parallel uni ...
anthology ("The Road to Tomorrow"), consisting of 50 hardcover volumes of classic science fiction novels (such as
Robert A. Heinlein
Robert Anson Heinlein (; July 7, 1907 – May 8, 1988) was an American science fiction author, aeronautical engineer, and naval officer. Sometimes called the "dean of science fiction writers", he was among the first to emphasize scientific accu ...
's ''
Stranger in a Strange Land
''Stranger in a Strange Land'' is a 1961 science fiction novel by American author Robert A. Heinlein. It tells the story of Valentine Michael Smith, a human who comes to Earth in early adulthood after being born on the planet Mars and raised by ...
'',
Arthur C. Clarke's ''
2001'', or
Ray Bradbury
Ray Douglas Bradbury (; August 22, 1920June 5, 2012) was an American author and screenwriter. One of the most celebrated 20th-century American writers, he worked in a variety of modes, including fantasy, science fiction, horror, mystery fictio ...
's ''
Fahrenheit 451
''Fahrenheit 451'' is a 1953 dystopian novel by American writer Ray Bradbury. Often regarded as one of his best works, ''Fahrenheit 451'' presents an American society where books have been personified and outlawed and "firemen" burn any that ar ...
'', usually two novels per volume) published between 1986 and 1995.
''Unterwegs in die Welt von Morgen''
on the Internet Speculative Fiction Database
The Internet Speculative Fiction Database (ISFDB) is a database of bibliographic information on genres considered speculative fiction, including science fiction and related genres such as fantasy, alternate history, and horror fiction. The ISFDB ...
More recent book series by the publisher include ("Reflections of the Times", a series of recent newspaper or magazine reports) and ("World Literature Classics").
As well, Reader's Digest re-printed classic literature in long-wearing colored board cover hardcovers. '' Rebecca'' by Daphne Du Maurier
Dame Daphne du Maurier, Lady Browning, (; 13 May 1907 – 19 April 1989) was an English novelist, biographer and playwright. Her parents were actor-manager Sir Gerald du Maurier and his wife, actress Muriel Beaumont. Her grandfather was Geo ...
, ''Roughing It
''Roughing It'' is a book of semi-autobiographical travel literature by Mark Twain. It was written in 1870–71 and published in 1872, as a prequel to his first travel book ''The Innocents Abroad'' (1869). ''Roughing It'' is dedicated to Twa ...
'' by Mark Twain, and '' My Antonia'' by Willa Cather
Willa Sibert Cather (; born Wilella Sibert Cather; December 7, 1873 – April 24, 1947) was an American writer known for her novels of life on the Great Plains, including '' O Pioneers!'', '' The Song of the Lark'', and '' My Ántonia''. In 192 ...
were among this run of books.
Editors-in-chief
# Lila Bell Wallace
Lila Bell Wallace (December 25, 1889 – May 8, 1984) was an American magazine publisher and philanthropist. She co-founded ''Reader's Digest'' with her husband Dewitt Wallace, publishing the first issue in 1922.
Early life and education
Born Lil ...
and DeWitt Wallace
William Roy DeWitt Wallace; (November 12, 1889 – March 30, 1981), publishing as DeWitt Wallace, was an American magazine publisher.
Wallace co-founded ''Reader's Digest'' with his wife Lila Bell Wallace, publishing the first issue in 1922.
Li ...
(1922–1964)
# Hobart D. Lewis (1964–1976)
# Edward T. Thompson (1976–1984)
# Kenneth O. Gilmore (1984–1990)
# Kenneth Tomlinson (1990–1996)
# Christopher Willcox (1996–2000)
# Eric Schrier (2000–2001)
# Jacqueline Leo Jacqueline McCord Leo is an American magazine editor and media producer.
Career
Jacqueline Leo is founder and former Editor-in-Chief of ''The Fiscal Times'', a news website she launched in February 2010.
After spending her early years in the maga ...
(2001–2007)
# Peggy Northrop (2007–2011)
# Liz Vaccariello (2011–2016)
# Bruce Kelley (2016–2021)
# Jason Buhrmester
Jason Buhrmester (born 1973 in Kankakee, Illinois ), is a journalist, author and the Chief Content Officer at Reader's Digest. He was previously Editorial Director of Playboy magazine where he oversaw the magazine's 2016 relaunch. Previously, he ...
(2021–present)
See also
* World's Best Reading
* List of United States magazines
This is a list of United States magazines.
Automotive
* ''Automotive News''
* ''Car and Driver''
* ''Four Wheeler''
* ''Hot Rod''
* ''Motor Trend''
* ''Motorcycle Classics''
* ''Road & Track''
* ''Truckin' Magazine'' (defunct)
Business an ...
* John Patric
John Patric (May 22, 1902 – August 31, 1985) was an American writer. He was a contributing writer for '' National Geographic'' during the mid to late 1930s and early 1940s and was the author of two books. His 1943 book, ''Yankee Hobo in the Or ...
, noted writer for ''Reader's Digest'' during the 1930s and 1940s
* " My Last Wonderful Days", a 1956 article about an Iowa woman dying from cancer
References
Bibliography
* John Bainbridge, ''Little Wonder. Or, the Reader's Digest and How It Grew,'' New York: Reynal & Hitchcock
Reynal and Hitchcock was a publishing company in New York City. Founded in 1933 by Eugene Reynal and Curtice Hitchcock, in 1948 it was absorbed by Harcourt, Brace.'' American Authors and Books: 1640 to Present Day'' Third Revised Edition, Crow ...
, 1945.
* John Heidenry, ''Theirs Was the Kingdom: Lila and DeWitt Wallace and the Story of the Reader's Digest'', New York/London: W.W. Norton
W. W. Norton & Company is an American publishing company based in New York City. Established in 1923, it has been owned wholly by its employees since the early 1960s. The company is known for its Norton Anthologies (particularly ''The Norton An ...
, 1993
* Samuel A. Schreiner, ''The Condensed World of the Reader's Digest'', New York: Stein and Day, 1977.
* James Playsted Wood, ''Of Lasting Interest: The Story of the Reader's Digest'', Westport, Connecticut: Greenwood Press, 1958.
* Clem Robyns
"The Internationalisation of Social and Cultural Values: On the Homogenization and Localization Strategies of the Reader's Digest"
''Folia Translatologica'' 3, 1994, 83–92
* Joanne P. Sharp, ''Condensing the Cold War: Reader's Digest and American Identity'', University of Minnesota Press
The University of Minnesota Press is a university press that is part of the University of Minnesota. It had annual revenues of just over $8 million in fiscal year 2018.
Founded in 1925, the University of Minnesota Press is best known for its boo ...
, 2000.
* Joanne P. Sharp, ''Hegemony, popular culture and geopolitics: the Reader's Digest and the construction of danger'', Political Geography, Elsevier, 1996.
* Visnja Milidragovic,
From direct marketing tool to digital niche product: a Reader's Digest Sweepstakes case study
, SFU, 2012.
External links
*
{{Authority control
Lifestyle magazines published in the United States
Monthly magazines published in the United States
Conservative magazines published in the United States
Digests
English-language magazines
General interest digests
Magazines established in 1922
Magazines published in New York (state)
Magazines published in New York City
Private equity portfolio companies
Companies that filed for Chapter 11 bankruptcy in 2009
Companies that filed for Chapter 11 bankruptcy in 2013