, located in Chiyoda Tokyo, is a Japanese manufacturer of collectible plastic toys. The company's name is derived from a combination of the phrase "reform the entertainment", alluding to their desire for innovation in the toy market. Established in 1998, Re-Ment currently sells a line of highly detailed miniature food, furniture and animal figures as well as

mobile phone charm Phone charms (also phone danglers, phone lanyards, phone chains and phone straps) are charms that are connected to a mobile device either via a phone connector or silicone plug that fits into the jack port sometimes provided with circle cotter ...

s, doll fashions and magnets. Re-Ment miniatures have been featured in two television advertisements by the

Kellogg Company The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toas ...

for their Pop-Tarts pastry product. In 2008, the company began a collaborative partnership with

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

on a popular line of miniature toys featuring

Mickey Mouse Mickey Mouse is an animated cartoon Character (arts), character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime mascot of The Walt Disney Company, Mickey is an Anthropomorphism, anthropomorphic mouse who typically wears red sho ...

and characters from Toy Story,

Winnie-the-Pooh Winnie-the-Pooh, also called Pooh Bear and Pooh, is a fictional Anthropomorphism, anthropomorphic teddy bear created by English author A. A. Milne and English illustrator E. H. Shepard. The first collection of stories about the character w ...

Alice in Wonderland ''Alice's Adventures in Wonderland'' (commonly ''Alice in Wonderland'') is an 1865 English novel by Lewis Carroll. It details the story of a young girl named Alice who falls through a rabbit hole into a fantasy world of anthropomorphic creatur ...

and other stories. In July 2009, Re-ment partnered with

Sanrio is a Japanese entertainment company. It designs, licenses, and produces products focusing on the ''kawaii'' ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and accessories which are sold ...

on a line of

Hello Kitty , also known by her full name , is a fictional Character (arts), character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. Sanrio depicts Hello Kitty as an Anthropomorphism, anthropomorphi ...

miniatures. Re-Ment's most recent collaboration is with

San-X is a Japanese stationery company known for creating and marketing cute characters such as Tarepanda, Rilakkuma, and Sumikko Gurashi. The characters are usually anthropomorphic representations of animals or inanimate objects. Each character has ...

on a line of

Rilakkuma is a fictional character produced by the Japanese company San-X and created by Aki Kondo. After the character's launch in 2003, Rilakkuma has been featured on stationery and merchandise created by San-X, as well as several collaboration cafes. Alo ...

miniatures.

Company history

The following are major events in the company history: * May, 1998 - Re-Ment Co., Ltd is established in Chiyoda, Tokyo in Japan. * June, 2002 - The first Puchi Sample Series ''Japanese Meals'' is launched. * July, 2004 - The first Re-ment furniture, a pink refrigerator, is released. * July, 2006 - The first international office opened in Virginia Beach, Virginia (US). * May, 2007 - The first series created for the US market, ''Fun Meals'', is released. * January, 2008 - The first Re-Ment/Disney collaborative series ''Disney Cookie Mascots'' is released. * September, 2008 - The first pouch-packaged series, ''My Town Supermarket'', is released. * July, 2009 - The first Re-Ment/Sanrio collaborative series, ''Sanrio Cookie Mascots'', is released. * October, 2010 - The first Re-Ment/Sax-X collaborative series, ''Rilakkuma Warm & Fluffy Meals''''Rilakkuma Warm & Fluffy Meals''
re-ment.co.jp. is released.

Products

Puchi Sample Series

Puchi is a traditional Japanese word meaning "mini", "little" or "petite" in English. The food miniatures in Re-Ment's Puchi Sample Series resemble the plastic sample food found in the windows and display cases of restaurants throughout Japan. Targeted at the adult collecting community, these 1:6 scale toys are typically displayed in

diorama A diorama is a replica of a scene, typically a three-dimensional full-size or miniature model, sometimes enclosed in a glass showcase for a museum. Dioramas are often built by hobbyists as part of related hobbies such as military vehicle mode ...

s and dollhouses or used with action figures and fashion dolls such as

Blythe The name Blythe ( or ) derives from Old English ''bliþe'' ("joyous, kind, cheerful, pleasant"; modern ''blithe''), and further back from Proto-Germanic ''*blithiz'' ("gentle, kind"). People * Blythe (given name), including a list of people named ...

or Barbie. Typically, each Puchi Sample Series is packaged for retail sale in a display box containing 5, 6, 8, 9, 10 or 12 individually boxed sets. Each box contains the miniatures sealed in plastic and an informative paper insert. Initially, a piece of ramune candy was packaged in every box. Later releases occasionally included a piece of apple gum. Starting in 2008, Re-Ment began packaging some of their newly released sets in plastic pouches rather than individual boxes.

References

External links

RE-MENT Co., Ltd.
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Toy companies of Japan Japanese companies established in 1998 Toy companies established in 1998 Manufacturing companies based in Tokyo