Raymond Leslie Armes (born 27 December 1951) is a British former
auto racing
Auto racing (also known as car racing, motor racing, or automobile racing) is a motorsport involving the racing of automobiles for competition.
Auto racing has existed since the invention of the automobile. Races of various sorts were organise ...
driver and businessman.
Career
He is best known for competing in the
British Touring Car Championship
The Kwik Fit British Touring Car Championship is a touring car racing series held each year in the United Kingdom, currently organised and administered by TOCA
TOCA, formally trading as BARC (TOCA) Ltd, is an organiser of motorsport events in ...
. In 1989 he finished third in class and twelfth overall, despite only competing for half the season. Armes drove a
PG Tips
PG Tips is a brand of tea in the United Kingdom manufactured by Ekaterra.
Brand name
In the 1930s, Brooke Bond launched PG Tips in the tea market in the United Kingdom under the name ''Pre-Gestee'' - a variant of the original name "Digestive Tea. ...
-sponsored class D
Honda Civic Si
The Honda Civic Si is a sport compact trim of Honda's Civic. The Si (Sport Injected) trim was introduced for the third generation of Honda Civics in both Japan and North America. In Canada and elsewhere, the trim became known as the SiR for the s ...
, built by
Trakstar Motorsport. In 1990, he continued with the Civic, running in the new super touring class, but could not repeat his form of the previous year, and he departed the series at the end of the season.
He has also competed in the Rover GTi Championship, National Saloon Car Cup, Volkswagen Vento VR6 Challenge, the Porsche Cup, and the MGF Cup. In 1997 he competed in the opening three rounds of the
British GT Championship
The British GT Championship is a sports car racing series based predominantly in the United Kingdom. The series was originally created by the British Racing Drivers' Club in 1993 and, for its first two seasons, was known as the National Sports GT ...
for Lucent Millennium with a
Marcos LM600
The Marcos LM600 is a purpose-built grand tourer-style sports race car, designed, developed and built by British manufacturer Marcos Engineering, specifically for the rules and regulations of the FIA GT2 class, and competed in the British GT Cha ...
alongside Nick Carr.
He was chairman of marketing agency Vibrandt, famously revamping the classic
Heinz Tomato Ketchup
Heinz Tomato Ketchup is a brand of ketchup manufactured by the H. J. Heinz Company, a division of the Kraft Heinz Company.
History
It was first marketed as "catsup" in 1876 In 1907, manufacturing reached 12 million bottles and it was export ...
label before later leaving the company to establish and become CEO of advertising consultancy Touch of Mojo, whose clients include
Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...
and
Clark's shoes. The company sponsored the Volkswagen Golf championship in 2013.
Racing record
Complete British Touring Car Championship results
(
key
Key or The Key may refer to:
Common meanings
* Key (cryptography), a piece of information that controls the operation of a cryptography algorithm
* Key (lock), device used to control access to places or facilities restricted by a lock
* Key (map ...
) Races in bold indicate pole position. Races in ''italics'' indicate fastest lap (1 point awarded – 1987–1989 in class)
References
External links
*
Touch of Mojo marketing agency
1951 births
Living people
British Touring Car Championship drivers
English racing drivers
British GT Championship drivers
Place of birth missing (living people)
{{England-autoracing-bio-stub