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Rawkus Records was an American hip hop
record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...
known for starting the careers of many rappers. Rawkus started in 1995 with releases in hip-hop,
drum and bass Drum and bass (also written as drum & bass or drum'n'bass and commonly abbreviated as D&B, DnB, or D'n'B) is a genre of electronic dance music characterized by fast breakbeats (typically 165–185 beats per minute) with heavy bass and sub-ba ...
and fun-dustrial (Dystopia One). Label heads Brian Brater and
Jarret Myer Jarret Myer (born February 6, 1973) is an American media entrepreneur who co-founded the record label Rawkus Records, the YouTube talent company Big Frame, and the digital media brand Uproxx. Since the sale of Uproxx to Woven Digital in 2014, Myer ...
then signed some of the top underground talent from the New York area, notably Mos Def, Talib Kweli, Hi-Tek and
Company Flow Company Flow was an American hip hop trio from Brooklyn, New York City, consisting of Bigg Jus, El-P and Mr. Len. The group was at one time associated with the independent record label Rawkus Records. Rapper/ producer El-P and DJ/producer Mr. ...
, who went on to define the label's sound. The string of 12" releases and full-length albums that followed helped initiate a resurgence in the New York/ East Coast sound. Many of these are considered classics among hip-hop aficionados. During the mid to late 1990s, Rawkus became a dominant label in the underground hip-hop scene, producing a string of gold albums and a platinum album.


History

Rawkus Records was established in 1995 by Brian Brater and
Jarret Myer Jarret Myer (born February 6, 1973) is an American media entrepreneur who co-founded the record label Rawkus Records, the YouTube talent company Big Frame, and the digital media brand Uproxx. Since the sale of Uproxx to Woven Digital in 2014, Myer ...
, with financial backing from their high school buddy James Murdoch, son of
Rupert Murdoch Keith Rupert Murdoch ( ; born 11 March 1931) is an Australian-born American business magnate. Through his company News Corp, he is the owner of hundreds of local, national, and international publishing outlets around the world, including ...
. In 1996, Rupert Murdoch bought a majority of Rawkus. In 1999 the label entered into a distribution deal with Priority Records. Over the years, Rawkus recorded several notable independent hip hop artists, including Reflection Eternal,
Company Flow Company Flow was an American hip hop trio from Brooklyn, New York City, consisting of Bigg Jus, El-P and Mr. Len. The group was at one time associated with the independent record label Rawkus Records. Rapper/ producer El-P and DJ/producer Mr. ...
, the High and Mighty, Mos Def and Talib Kweli (as
Blackstar ''Blackstar'' is an American animated science fantasy television series, produced in 1981 by Lou Scheimer and Norm Prescott for Filmation. The series was Filmation's second fantasy epic, the first being '' The Freedom Force'', a segment of ''T ...
),
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing hip hop in middle America and is critically acclai ...
,
Common Common may refer to: Places * Common, a townland in County Tyrone, Northern Ireland * Boston Common, a central public park in Boston, Massachusetts * Cambridge Common, common land area in Cambridge, Massachusetts * Clapham Common, originally com ...
, Pharoahe Monch and Skillz. In 2002, Rawkus signed a joint venture deal with
MCA MCA may refer to: Astronomy * Mars-crossing asteroid, an asteroid whose orbit crosses that of Mars Aviation * Minimum crossing altitude, a minimum obstacle crossing altitude for fixes on published airways * Medium Combat Aircraft, a 5th gene ...
. Soon after, MCA folded and
Interscope Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Musi ...
/ Geffen bought Rawkus. After the sale of its catalog in 2004, Rawkus split from Geffen. In 2006, Rawkus signed with
RED Red is the color at the long wavelength end of the visible spectrum of light, next to orange and opposite violet. It has a dominant wavelength of approximately 625–740 nanometres. It is a primary color in the RGB color model and a secondar ...
, a
Sony Music Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainment ...
distribution company and reemerged with a new line up of notable independent hip hop artists. In early 2007, Rawkus Records accepted album submissions from Hip Hop artists, known or unknown, to be considered for their new campaign. The 50 artists chosen to wear the Rawkus 50 badge were signed to a digital distribution deal through IODA's (Independent Online Distribution Alliance) digital distribution network and had their albums released under the banner "Rawkus 50 presents". Among the 50 were artists including Custom Made, L.E.G.A.C.Y. and Pizon.


Discography

* *1997:
Company Flow Company Flow was an American hip hop trio from Brooklyn, New York City, consisting of Bigg Jus, El-P and Mr. Len. The group was at one time associated with the independent record label Rawkus Records. Rapper/ producer El-P and DJ/producer Mr. ...
- ''
Funcrusher Plus ''Funcrusher Plus'' is the debut studio album by American hip hop group Company Flow. It was released by Rawkus Records in 1997. In 2009, it was re-released on Definitive Jux. The album has been recognized as "a landmark independent hip-hop releas ...
'' *1997: '' Soundbombing'' *1998: '' Lyricist Lounge, Volume One'' *1998:
Black Star Black Star or Blackstar may refer to: Astronomy *Black star (semiclassical gravity), a theoretical star built using semiclassical gravity as an alternative to a black hole *Saturn, referred to as "Black Star" in ancient Judaeic belief Literature ...
- '' Mos Def and Talib Kweli are Black Star'' *1999:
Company Flow Company Flow was an American hip hop trio from Brooklyn, New York City, consisting of Bigg Jus, El-P and Mr. Len. The group was at one time associated with the independent record label Rawkus Records. Rapper/ producer El-P and DJ/producer Mr. ...
- '' Little Johnny from the Hospitul: Breaks & Instrumentals Vol.1'' *1999:
High & Mighty ''High & Mighty'' is the seventh studio album by southern rock jam band Gov't Mule. The album was released on August 22, 2006, by ATO Records. Track listing All songs written by Warren Haynes. Personnel * Warren Haynes – guitar, vocals, p ...
- ''
Home Field Advantage In team sports, the term home advantage – also called home ground, home field, home-field advantage, home court, home-court advantage, defender's advantage or home-ice advantage – describes the benefit that the home team is said to gai ...
'' *1999: Mos Def - '' Black on Both Sides'' *1999: Pharoahe Monch - '' Internal Affairs'' *1999: DJ Spinna - ''Heavy Beats Volume 1'' *1999: ''
Soundbombing II ''Soundbombing II'' is the second installment in Rawkus Records Rawkus Records was an American hip hop record label known for starting the careers of many rappers. Rawkus started in 1995 with releases in hip-hop, drum and bass and fun-dustria ...
'' *2000: ''
Lyricist Lounge 2 ''Lyricist Lounge 2'' is the second installment in Rawkus Records ''Lyricist Lounge'' album series. The release was one of Rawkus' most commercially successful releases, featuring the hit crossover singles, " Oh No" and "Get Up", the former char ...
'' *2000: ''
Hip Hop for Respect ''Hip Hop for Respect'' was a 2000 project which released one EP for Rawkus Records. It was organized by Mos Def and Talib Kweli to speak out against police brutality in general, and the case of Amadou Diallo in particular. History Amadou Dial ...
'' *2000: '' Ego Trip's The Big Playback - The Soundtrack to Ego Trip's Book of Rap Lists'' *2000: Big L - '' The Big Picture'' *2000: Talib Kweli & Hi-Tek - ''
Train of Thought The train of thought or track of thought refers to the interconnection in the sequence of ideas expressed during a connected discourse or thought, as well as the sequence itself, especially in discussion how this sequence leads from one idea to ...
'' *2001:
Smut Peddlers Smut Peddlers are an American punk band originally from Redondo Beach, California. The band has been performing live since 1993 and has toured in Europe and North America. The Smut Peddlers are notorious in Southern California for their spirit ...
- ''
Porn Again ''Porn Again'' is a 2001 album by the Smut Peddlers, a group composed of Mr. Eon and DJ Mighty Mi from The High & Mighty, and Cage. Music Guest appearances include Kool Keith, Kool G Rap, R.A. the Rugged Man, Copywrite, and Apani B. Fly. Ba ...
'' *2001: Hi-Tek - '' Hi-Teknology'' *2001: Da Beatminerz - ''
Brace 4 Impak ''Brace 4 Impak'' is the debut studio album by American hip hop production team Da Beatminerz. It was released in 2001 via Rawkus Records, and was produced entirely by Da Beatminerz. The album featured guest appearances from Apani B, Black Moon, ...
'' *2001: Various Artists - ''Scratch Vol 1'' *2002:
Mad Skillz Donnie Shaquan Lewis, (born June 2, 1974) also known as Skillz, or Mad Skillz is an American rapper known for his acclaimed 1996 album ''From Where???'', a reference to his origins in Virginia, not a New York City or Los Angeles rapper. He ...
- ''
I Ain't Mad No More ''I Ain't Mad No More'' is the second album by Virginia–native rapper Skillz. The album featured guest appearances by Missy "Misdemeanor" Elliott, Danja Mowf, Kandi, Pretty Ugly, Big Swells, Musiq Soulchild, AAries, Cee-Lo Green, Pretty Willie ...
(unreleased)'' *2002: Talib Kweli - '' Quality'' *2002: Kool G Rap - ''
The Giancana Story ''The Giancana Story'' is the third solo album by American rapper Kool G Rap, released by Koch Records on November 26, 2002. Its producers included Bink, Buckwild, Jaz-O, Knobody, Rockwilder and V.I.C., while AZ, Capone-N-Noreaga, Havoc, Joe ...
'' *2002: ''
Soundbombing III ''Soundbombing III'' is the third installment of the Rawkus Records Rawkus Records was an American hip hop record label known for starting the careers of many rappers. Rawkus started in 1995 with releases in hip-hop, drum and bass and fun-du ...
'' *2004: Talib Kweli - ''
The Beautiful Struggle ''The Beautiful Struggle'' is the second studio album by American rapper Talib Kweli. The album was released on September 28, 2004, by Rawkus Records and Geffen Records. The album features guest appearances such as Common, Faith Evans, Anthony Ham ...
'' *2005: '' Best of Decade I: 1995-2005'' *2006:
The Procussions The Procussions are an American hip hop group based in Los Angeles, California, consisting of rapper Mr. J. Medeiros and rapper-producer Stro Elliot (Stro the 89th Key) and rapper Resonant. Known for their eclectic production, socially consciou ...
- ''5 Sparrows for 2 Cents'' *2006: Kidz in the Hall - '' School Was My Hustle'' *2006:
Panacea In Greek mythology, Panacea (Greek ''Πανάκεια'', Panakeia), a goddess of universal remedy, was the daughter of Asclepius and Epione. Panacea and her four sisters each performed a facet of Apollo's art: * Panacea (the goddess of universal ...
- ''
Ink Is My Drink ''Ink Is My Drink'' is the second full-length album by Panacea (group), Panacea. It was released on October 3, 2006, on Rawkus Records. A re-release came in 2011 on Neosonic Productions and called "The Producers Cut", it came with a new cover a ...
'' *2007:
Mr. J. Medeiros Jason Christopher Medeiros better known as Mr. J. Medeiros, is an American rapper, record producer, and songwriter. As well as releasing music under the name, Mr. J. Medeiros, he is responsible for forming the Hip Hop group The Procussions, ...
- '' Of gods and girls'' *2007: Blue Scholars - '' Bayani'' *2007:
Marco Polo Marco Polo (, , ; 8 January 1324) was a Venetian merchant, explorer and writer who travelled through Asia along the Silk Road between 1271 and 1295. His travels are recorded in ''The Travels of Marco Polo'' (also known as ''Book of the Marv ...
- ''
Port Authority In Canada and the United States, a port authority (less commonly a port district) is a governmental or quasi-governmental public authority for a special-purpose district usually formed by a legislative body (or bodies) to operate ports and other t ...
'' *2007:
Panacea In Greek mythology, Panacea (Greek ''Πανάκεια'', Panakeia), a goddess of universal remedy, was the daughter of Asclepius and Epione. Panacea and her four sisters each performed a facet of Apollo's art: * Panacea (the goddess of universal ...
- ''The Scenic Route'' *2007: Sev Statik and DJ Dust - '' Back to Dust'' *2007: Point Blank - ''Don't Get Carried Away'' *2007: Hezekiah - ''I Predict A Riot''


Rawkus 50

The "Rawkus 50" marketing campaign saw the release of fifty digital hip-hop albums. They were all made available on 27 November 2007. # 12Bit - ''"Rawkus 50 Presents..."'' # 3rd Brillyance - ''"Grass Roots"'' # Aarophat - ''"Aarodynamix"'' # Attlas - ''"Rawkus 50 Presents..."'' # Bekay - ''"The Horror Flick"'' # Barak Yalad - ''"A Loss For Words"'' # Chuck Taylor - ''"Black Hop"'' # Clan Destined - ''"And For Our Next Trick"'' # Custom Made - ''"Truth Be Told"'' # Cymarshall Law - ''"Hip Hop in the Flesh"'' # Cy Young - ''"Exactly"'' # Doujah Raze - ''"Where You Are"'' # Dutchmassive - ''"Crush Your System"'' # Dynas - ''"Me, Myself and Rhymes"'' # East - ''"The Right Direction"'' # Finale - ''"Develop"'' # Grand Agent - ''"Peak Oil"'' # Hassaan Mackey - ''"Soul For Sale"'' # Intricate Minds - ''"Self Hypnosis"'' # Kaimbr - ''"Why Be Somebody Else"'' # Kaze - ''"Block 2 the Basement"'' # Kojoe - ''"Rawnin'"'' # Krukid - ''"African"'' # Laws - ''"Super Thug Killa Rap"'' # LEGACY - ''"Rawkus 50 Presents..."'' # Mookie Jones - ''"Catch Me If You Can"'' # Mr. Metaphor - ''"The Evolution of Marc Bars"'' # Phenetiks - ''"Revolutionary Non Pollutionary"'' # Pizon - ''"I Am Hip Hop"'' # Prime - ''"From the Ground Up"'' # Protoman - ''"Grey Area"'' # Red Clay - ''"The Red Dawn"'' # Roddy Rod - ''"Blunt Park Sessions"'' # Scanz - ''"Prelude to a Legacy"'' # Scavone - ''"The Rehab Record"'' # Sev Statik & Dust - ''"Back to Dust"'' # Silent Knight - ''"Hunger Strike 2"'' # Brooklyn Shanti - ''"The1Shanti"'' # 6th Sense - ''"It's Coming Soon"'' # The Smile Rays - ''"Smilin' on You"'' # Span Phly - ''"Two Weeks Notice"'' # Spit Supreme - ''"Whole Life For This"'' # Spokinn Movement - ''"60 Min. Spin Cycle"'' # SunN.Y. - ''"Rawkus 50 Presents..."'' # The Breax - ''"Rawkus 50 Presents..."'' # The Foundation - ''"Forever Behind the Music"'' # The Regiment - ''"The Come Up"'' # Together Brothers - ''"Rawkus 50 Presents..."'' # Wildabeast - ''"Many Levels"'' # Willie Evans Jr. - ''"Communication"''


References


External links


Rawkus
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Discogs Discogs (short for discographies) is a database of information about audio recordings, including commercial releases, promotional releases, and bootleg or off-label releases. While the site was originally created with a goal of becoming the la ...
{{Authority control Record labels established in 1996 Record labels disestablished in 2004 Hip hop record labels American independent record labels