RateMDs.com
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RateMDs.com is a free
website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amaz ...
allowing users to submit and read reviews of
doctors Doctor or The Doctor may refer to: Personal titles * Doctor (title), the holder of an accredited academic degree * A medical practitioner, including: ** Physician ** Surgeon ** Dentist ** Veterinary physician ** Optometrist *Other roles ** ...
,
dentist A dentist, also known as a dental surgeon, is a health care professional who specializes in dentistry (the diagnosis, prevention, management, and treatment of diseases and conditions of the mouth, oral cavity and other aspects of the craniofaci ...
s,
psychologist A psychologist is a professional who practices psychology and studies mental states, perceptual, cognitive, emotional, and social processes and behavior. Their work often involves the experimentation, observation, and interpretation of how indi ...
s, urgent care centers, group practices, and
hospital A hospital is a health care institution providing patient treatment with specialized health science and auxiliary healthcare staff and medical equipment. The best-known type of hospital is the general hospital, which typically has an emerge ...
s. The site is free to use for both
consumer A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. T ...
s and doctors. The site was originally launched in 2004, and has undergone a number of changes in recent years with a huge update in August 2014.


History

RateMDs.com was founded in 2004 by John Swapceinski in
San Jose, California San Jose, officially San José (; ; ), is a major city in the U.S. state of California that is the cultural, financial, and political center of Silicon Valley and largest city in Northern California by both population and area. With a 2020 popul ...
. The site has been featured in numerous publications, including
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and
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.


Business model

The site generates
revenue In accounting, revenue is the total amount of income generated by the sale of goods and services related to the primary operations of the business. Commercial revenue may also be referred to as sales or as turnover. Some companies receive reven ...
s through two means: * Ad sales to
physician A physician (American English), medical practitioner (Commonwealth English), medical doctor, or simply doctor, is a health professional who practices medicine, which is concerned with promoting, maintaining or restoring health through th ...
s, health care facilities and
insurance Insurance is a means of protection from financial loss in which, in exchange for a fee, a party agrees to compensate another party in the event of a certain loss, damage, or injury. It is a form of risk management, primarily used to hedge ...
companies. * Paid plans. For example: Any doctor may pay a fee of between US$119 and US$179 per month (between US$1,428 and US$2,148 per year) for the website's "Promoted Plan". This plan includes a variety of features, including the "Ratings Manager" which affords doctors the option to hide multiple negative reviews.


Ratings Manager (now withdrawn)

The site's Ratings Manager was one of the features available only to doctors who pay a monthly fee. As marketing firm Mudbug Media puts it: "Physicians who have a paid plan are ... allowed to hide up to 3 RateMDs reviews 'deemed to be suspicious' and can select a featured rating to show up at the top of the reviews." As a result of a ruling by the Office of the Privacy Commission of Canada, "Ratings Manager" was replaced by "Ratings Concierge" in August 2019 (see below) but this no longer appears to be available either.


Controversies

RateMDs allows users to rate doctors anonymously. This can result in ratings which appear to the doctor to be unfair or inaccurate Possible ways in which doctors can respond to unfair or inaccurate ratings include: * Requesting that the rating be removed (usually met with a refusal) * Responding online to the rating under their own name * Paying RateMDs to remove the rating (as above, although this option has now been removed, see below) * Paying a reputation management company to improve their profile * Responding to the rating or adding positive reviews to their profile using a free tool like
Tor Browser Tor, short for The Onion Router, is free and open-source software for enabling anonymous communication. It directs Internet traffic through a free, worldwide, volunteer overlay network, consisting of more than seven thousand relays, to conc ...
which circumvents the RateMDs restriction on multiple ratings from the same IP address Under the heading "The Best Family Doctors / G.P.s in The World", six of the ten top rated physicians in this category are based in Greensboro, North Carolina (data correct as of 23 February 2022). This is far more than one would expect by chance, and suggests a determined effort at "reputation management".


Formal complaints

On 30 June 2020 a complaint against RateMDs by a dentist in British Columbia, Canada was upheld by the Office of the Privacy Commission of Canada. The OPC commented in their ruling that "RateMDs has created a platform that allows users to post reviews and ratings, including negative ones, of health professionals. Having created the conditions for negative reviews to be posted, RateMDs cannot generate revenue from them by charging for their takedown. Requiring health professionals to pay in order to remove reviews, and then requiring continued monthly payments to maintain their suppression, is a clear example of an inappropriate ‘pay-for-takedown’ practice, in contravention of subsection 5(3). RateMDs initially disagreed with our Office’s position but ultimately agreed to implement our Office’s recommendation to cease offering this service. In August 2019, RateMDs replaced its Ratings Manager service plan with a new plan called ‘Ratings Concierge’. This service eliminates the ability of subscribers to hide any reviews from the website." On 23 September 2020 an award of $50,000 damages and $16,000 costs to an Ontario physician was upheld by the Court of Appeal for Ontario. The physician sued the brother of a patient he had treated, together with RateMDs, for derogatory comments which the patient's brother had posted on the RateMDs website. The action against RateMDs was discontinued, although it is not clear on what basis.


Corporate structure

VerticalScope Inc. is the parent company of RateMDs. Torstar Corp, publisher of the Toronto Star, purchased a 56 per cent ownership in VerticalScope in 2015. The Toronto Star has pursued an aggressive anti-doctor editorial policy for several years.


Physical location

Rate MDs provides a confusing variety of possible physical locations. The Contact link on its website leads to an online form but no physical address. Its FAQs page gives an address for service of legal process with an agent Incorp Services in Westlake Village, California, but there is no evidence that the company physically conducts business in California. The incorporation documents filed in California give an address for a registered office in Troy, Michigan but this may just be a mailing address. A Cayman Islands address also appears on the incorporation documents but this appears to be a vacation property. The website is registered with an agent Domains by Proxy based in Scottsdale, Arizona but this is just a provider of web hosting services. The corporate filing dated 30 August 2018 lists three company officers, Rob Laidlaw, Diane Yu and Vincenzo Bellissimo, all of whom appear to be based at 111 Peter Street Suite 901, Toronto, Ontario, Canada M5V 2H1. This is the same address as the parent company VerticalScope Inc, and some 2km away from the Toronto Star office at 1 Yonge Street, Toronto, Ontario, Canada M5E 1E6. It is likely that the actual business of the company is conducted from one or both of these offices. The corporate filing on 27 August 2019 lists the same three company officers but with a different address for Rob Laidlaw, now said to be at 94 Solaris Avenue, Suite 10301 Unit C, Camana Bay, KY1-1105, Cayman Islands. This appears to be the address of Lionfish Capital, Mr Laidlaw’s family investment firm. The latest corporate filing on 26 August 2020 lists the same company officers and address details.


Legal position

Although RateMDs appears to be physically based in Toronto, Canada, it is incorporated in the USA in order to take advantage of the more liberal freedom of speech legislation there. The RateMDs website states: "The Communications Decency Act (the “CDA”) is a complete bar to our liability for the statements of others on this website: "No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider." 47 U.S.C. § 230 ... The United States has enacted strict laws protecting US companies from lawsuits brought in foreign jurisdictions. Even if you win a judgment under your local laws, it will not be enforceable in the United States. See, e.g. SPEECH Act of 2010." Individual users can, however, be sued, as in the example above, particularly if they are based in a non-USA jurisdiction. A large proportion of RateMDs users are Canadian.


References


External links

* {{Official website, http://www.ratemds.com American medical websites