''Rasam'' (English: ''Custom'') is a 2014

Pakistan Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's List of countries and dependencies by population, fifth-most populous country, with a population of almost 24 ...

i social drama serial directed by ''Asim Ali''. It was premiered on 1 May 2017. The serial is written by ''Samina Aijaz'' and produced by ''Gold Bridge Media'' in collaboration with ''Habib Jaan''. The serial features

Sumbul Iqbal Sumbul Iqbal Khan is a Pakistani television actress. She is best known for her leading roles in '' Meray Khwab Raiza Raiza'' (2011), '' Kis Din Mera Viyah Howay Ga 2'' (2012), ''Raju Rocket'' (2012), '' Rukhsaar'' (2013), '' Aik Pal'' (2014), '' ...

Junaid Khan Junaid Khan may refer to: * Junaid Khan (de facto ruler of Khiva), political leader in the Khanate of Khiva and the Basmachi movement *Junaid Khan (cricketer), Pakistani cricketer *Junaid Khan (actor) Junaid Khan (born as Junaid Khan Niazi 2 ...

, Hassan Niazi and

Javaid Sheikh Jawed Sheikh (also spelled Javaid and Javed; born 8 October 1954) is a Pakistani actor, film director and producer who works in Lollywood and Bollywood. He is best known for working in the Hindi films ''Om Shanti Om'', '' My Name Is Anthony Gon ...

in lead roles. The serial is based on how a mistake during performing tradition changes the lives of Ali and Amber.

Plot

Everything is going well until all is lost, not just for Ali (Junaid Khan) but for Amber (Sumbul Iqbal) as well and only for what, a stupid mistake committed in a mehndi ceremony by a family member which leaves everyone in shock. They say these Rasam's are the flavors of our wedding ceremonies but not for Amber. What is it that the future holds for girls like Amber, isn't she a victim of these Rasam's

Cast

as Amber *

as Ali * Hassan Niazi as Shehzad *

Javed Sheikh Jawed Sheikh (also spelled Javaid and Javed; born 8 October 1954) is a Pakistani actor, film director and producer who works in Lollywood and Bollywood. He is best known for working in the Hindi films ''Om Shanti Om'', '' My Name Is Anthony Gon ...

as Sattar, Father of Amber *

Ghazala Kaifee Ghazala Kaifee (née Najam) is a Pakistani actress. She is known for her roles in dramas ''Laikin'', ''Qissa Meherbano Ka'', '' Rasam'', ''Ishq E Laa'' and ''Sinf-e-Aahan''. Early life Ghazala was born in 1960 on 17th April in Karachi, Pakistan. ...

as Asma, Mother of Amber * Rija Ali as Tajwar, Sister of Ali * Amir Qureshi as Asad, Husband of Tajwar *

Kaif Ghaznavi Kaif Ghaznavi is a Pakistani Performer who has been directing Cultural Festivals with the name of '' Bunvat International Festival'' and runs the '' Kaifwala Foundation''. She is better known for her role of Pari in ''Sang-e-Mar Mar'', Feroza in ...

as Noreen, Second wife of Ali *

Humaira Ali Humaira Ali (née Chaudhry) is a Pakistani actress. She is known for her roles in dramas ''Nail Polish'', ''Kankar'', ''Jab We Wed'' and '' Sammi''. Early life Humaira was born on April 5th in 1960 in Lahore, Pakistan. She completed her studies ...

as Yasmeen, Mother of Ali * Ali Anwar as Ahmed, Brother of Amber * Beena Chaudhary as Zahida, Phuppo of Ali *

Faria Sheikh Faria Sheikh is a Pakistani actress and model. She is known for her roles in dramas, Ishq Na Kariyo Koi, Bharosa Pyar Tera and Mera Dard Na Janay Koi. Biography and career In 2014, she began modelling for various companies, designers and magaz ...

as Hina, Daughter of Zahida * Birjees Farooqi, Mother of Shehzad * Sonia Rao as Shela, Friend and colleague of Amber * Mahrukh Rizvi as Reena, Love interest of Asad

Interruption

In May 2014, Geo TV was banned by

PEMRA Pakistan Electronic Media Regulatory Authority (PEMRA) ( ur, ) is an independent and constitutionally established federal institution responsible for regulating and issuing channel licenses for establishment of the mass media culture, print a ...

for airing blasphemous content on

Geo Entertainment ''Geo Entertainment HD'' or Geo Drama is a Pakistani entertainment television channel owned by Geo Television Network was established in May 2002. Its test transmission started on 14 August 2002 on the PAS 10 digital satellite whereas on 1 Octob ...

in its morning show

Utho Jago Pakistan ''Geo Entertainment HD'' or Geo Drama is a Pakistani entertainment television channel owned by Geo Television Network was established in May 2002. Its test transmission started on 14 August 2002 on the PAS 10 digital satellite whereas on 1 Octob ...

.Therefore, the serial was on hiatus along with other serials of the channel for few months.

Reception

The serial could not do better on the ratings charts due to the unavailability of the channel in some parts of the country. It was also criticized by the viewers for its weak storyline and flaws in direction.

References

{{reflist

External links

Rasam-Official Site
2014 Pakistani television series debuts Geo TV original programming Pakistani drama television series Urdu-language television shows