The Rare Beer Club is an online
mail-order
Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as:
* Sending an order form in the mail
* Placing a telephone call
* Placing a ...
club specializing in exclusive beers for
craft beer
Craft beer is a beer that has been made by craft breweries. They produce smaller amounts of beer, typically less than large breweries, and are often independently owned. Such breweries are generally perceived and marketed as having an emphasis o ...
enthusiasts.
It was founded by the British journalist and beer critic
Michael Jackson
Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a ...
.
Reception
Sarah Bennett of the ''Los Angeles Times'' called The Rare Beer Club “game-changing,” with “expertly curated bottle shipments that continue to be among the best in the industry,” and noted that about half of the beers featured in the monthly selections were produced exclusively for the club.
''Fortune'' magazine affirmed that the club is the “favorite” of the craft beer enthusiasts, and that it is “the way to go” for an experience “more off the beaten path.” The reviewer, however, cautioned that, given the high monthly price of membership, a “wish to gamble” would be a concern for those who would consider joining.
Reviews
# ''
Popular Mechanics
''Popular Mechanics'' (sometimes PM or PopMech) is a magazine of popular science and technology, featuring automotive, home, outdoor, electronics, science, do-it-yourself, and technology topics. Military topics, aviation and transportation o ...
'', the Rare Beer Club offers its members “the good, weird, funky stuff,” pointing out that “there are actually a few beers you likely couldn't find anywhere else, like extra hoppy harvest editions of Belgian pale ales or small batch fruit sours from rural Oregon.” The reviewer indicated that, though there are cheaper options for craft beer fans, the Rare Beer Club “offers the very most.”
# The reviewer for ''Men’s Journal'' noted that mail-order clubs had first flourished before rare craft beers became widely available in grocery stores, and that the Rare Beer Club was “the one club still worth its dues.”
# The Berghoff blog voted it one of the three best mail-order beer clubs in the United States.
According to the American Craft Beer website “There are lots of decent beer clubs out there – but few as good as The Rare Beer Club.”
References
{{Reflist
External links
The Rare Beer ClubMichael Jackson: The Beer HunterThe Beer Hunter (1989) Complete Series
Mail-order retailers
Subscription services
Beer culture
Clubs and societies