Rap Rebirth is an online hip-hop

ghostwriting A ghostwriter is hired to write literary or journalistic works, speeches, or other texts that are officially credited to another person as the author. Celebrities, executives, participants in timely news stories, and political leaders often h ...

service. It was founded in 2008 and is based in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

. The site provides customized lyrics for

rappers Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...

across the globe. No claims are made on

royalties A royalty payment is a payment made by one party to another that owns a particular asset, for the right to ongoing use of that asset. Royalties are typically agreed upon as a percentage of gross or net revenues derived from the use of an asset o ...

, and the writers receive no formal credit. The site maintains a strict

confidentiality Confidentiality involves a set of rules or a promise usually executed through confidentiality agreements that limits the access or places restrictions on certain types of information. Legal confidentiality By law, lawyers are often required ...

policy to protect its clients. Rap Rebirth has been the subject of both praise and controversy within the hip-hop community. It claims to be the world's first online lyric writing service.

History

Rap Rebirth was founded in 2008 by Jesse Kramer while studying film and business at the

University of Southern California The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in C ...

. Initially its clients were a handful of up and coming regional rappers. In the months after its launch the site grew its client base substantially through word of mouth and

online marketing Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...

. The company discloses little about its current client roster, though there is speculation clients include mainstream hip-hop acts.

Heart Raps and Birthday Raps

In July 2011, Rap Rebirth launched a new site called Heart Raps. The site sells custom rap lyrics to be given as romantic gifts and is targeted toward a wider consumer market. The site attracts a wide range of clients including people in their 40s, 50s, and 60s. The site is said to be inspired by the ghostwritten love letters of

Cyrano de Bergerac Savinien de Cyrano de Bergerac ( , ; 6 March 1619 – 28 July 1655) was a French novelist, playwright, epistolarian, and duelist. A bold and innovative author, his work was part of the libertine literature of the first half of the 17th cen ...

. Birthday Raps, a site specifically for customized birthday verses, followed in April, 2012.

Rap Rebirth Corporate

In August 2011 a service geared toward enterprise clients called Rap Rebirth Corporate was launched. The site offers custom hip-hop lyrics for

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

packaging Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a co ...

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

ing, and business presentations.

References

External links

Official Rap Rebirth websiteHeart Raps website
{{DEFAULTSORT:Rap Rebirth Companies based in Los Angeles Internet properties established in 2008