![Ramsey R](https://upload.wikimedia.org/wikipedia/commons/5/59/Ramsey_R._Poston.jpg)
Ramsey Raymond Poston (born 1966 in
Washington, D.C.
)
, image_skyline =
, image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
) is president of Tuckahoe Strategies, a strategic communications firm known for crisis management. Poston served as
NASCAR’s Managing Director of Communications and spokesperson from 2004 to 2011.
Career
Poston joined
NASCAR
The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...
in 2001 to assist in managing the controversy around the death of
Dale Earnhardt
Ralph Dale Earnhardt Sr. (; April 29, 1951February 18, 2001) was an American professional stock car driver and team owner, who raced from 1975 to 2001 in the former NASCAR Winston Cup Series (now called the NASCAR Cup Series), most notably dri ...
. Poston managed communications in a time of significant growth for the sport but was also faced with a number of high-profile controversies.
While at NASCAR, Poston oversaw communications regarding several major changes to the sport, including an updated championship points system, racecar changes, revised substance abuse policy, and fan outreach and diversity enhancement. Poston also oversaw NASCAR's push for greater media openness with the development of the NASCAR Citizen Journalist Corps.
Poston served as the primary communications strategist and spokesperson in several controversies and lawsuits related to NASCAR. Those challenges included a major antitrust lawsuit involving a racetrack in
Kentucky Speedway
Kentucky Speedway is a tri-oval speedway in Sparta, Kentucky, which has hosted ARCA, NASCAR and Indy Racing League racing annually since it opened in 2000. The track is currently owned and operated by Speedway Motorsports, Inc. Before 2008 J ...
v. NASCAR; a sponsorship lawsuit
AT&T
AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile tel ...
v. NASCAR; and a lawsuit challenging NASCAR substance abuse policy,
Jeremy Mayfield
Jeremy Allen Mayfield (born May 27, 1969) is an American stock car racing driver. He drove cars for the Sadler brothers, T.W. Taylor, Cale Yarborough, Michael Kranefuss, Roger Penske, Ray Evernham, Bill Davis, and Gene Haas. In 2009, he drove f ...
v. NASCAR. In 2006, while
NBC Sports
NBC Sports is an American programming division of the broadcast network NBC, owned and operated by NBC Sports Group division of NBCUniversal and subsidiary of Comcast. The division is responsible for sports broadcasts on the network, and its d ...
was a league broadcast partner,
NBC’s Dateline sent
Muslim
Muslims ( ar, المسلمون, , ) are people who adhere to Islam, a monotheistic religion belonging to the Abrahamic tradition. They consider the Quran, the foundational religious text of Islam, to be the verbatim word of the God of Abrah ...
looking men to a race in southwest
Virginia
Virginia, officially the Commonwealth of Virginia, is a state in the Mid-Atlantic and Southeastern regions of the United States, between the Atlantic Coast and the Appalachian Mountains. The geography and climate of the Commonwealth ar ...
to see how the NASCAR fans would treat them. In 2009, Poston expressed NASCAR's criticism of
ABC
ABC are the first three letters of the Latin script known as the alphabet.
ABC or abc may also refer to:
Arts, entertainment, and media Broadcasting
* American Broadcasting Company, a commercial U.S. TV broadcaster
** Disney–ABC Television ...
’s coverage of the fall
Talladega race, stating: "ABC missed a lot of good racing."
Poston retold some of the “behind the scenes” steps NASCAR took as part of its accident investigation concerning the death of NASCAR driver Dale Earnhardt in a book entitled, “Chicken Soup for the Soul.
Recent Work
Poston is currently president of Tuckahoe Strategies, a strategic communications firm specializing in public relations, crisis management and litigation communications. The firm opened in 2011. He also serves as senior counsel at Dominion Strategies and is Of Counsel at Levick Strategic Communications. Poston is a PR and crisis communications expert who is sought after by journalists for insights into communications challenges surrounding professional sports issues.
In 2018 Poston published an ebook about crisis management, titled "The Crisis Communications Manual."
References
External links
Tuckahoe StrategiesDominion StrategiesLevick Communications
{{DEFAULTSORT:Poston, Ramsey R.
1966 births
American public relations people
Living people
NASCAR people