Rams (documentary)
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''Rams'' is a documentary film about German industrial designer
Dieter Rams Dieter Rams (born 20 May 1932) is a German industrial designer and retired academic who is closely associated with the consumer products company Braun, the furniture company Vitsœ, and the functionalist school of industrial design. His unobtr ...
, directed by
Gary Hustwit Gary Hustwit is an American independent filmmaker and photographer. He is best known for his design documentaries, which examine the impact of trends in graphic design, typography, industrial design, architecture, and urban planning. He told ''D ...
. Hustwit ran a successful
Kickstarter Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, ...
campaign in 2016 to raise initial funding for the film. The film examines Rams' influence on modern design, his work for
Braun Braun is a common surname, originating from the German word for the color brown. The name is the 22nd most common family name in Germany. Many German emigrants to the United States also changed their name to ''Brown'' (''see Brown (surname)'') ...
and
Vitsœ Vitsœ, formerly known as Vitsœ-Zapf or Vitsœ & Zapf, is a British furniture company, originally German, known for its collaboration with Dieter Rams. Its furniture is widely known as a German design classic. The 620 system is currently used in ...
, and his philosophies on
sustainability Specific definitions of sustainability are difficult to agree on and have varied in the literature and over time. The concept of sustainability can be used to guide decisions at the global, national, and individual levels (e.g. sustainable livi ...
and
consumerism Consumerism is a social and economic order that encourages the acquisition of goods and services in ever-increasing amounts. With the Industrial Revolution, but particularly in the 20th century, mass production led to overproduction—the supp ...
. The film was announced in June 2016, and was released in the Fall 2018. English musician
Brian Eno Brian Peter George St John le Baptiste de la Salle Eno (; born Brian Peter George Eno, 15 May 1948) is a British musician, composer, record producer and visual artist best known for his contributions to ambient music and work in rock, pop an ...
composed the film's music. A soundtrack album of the score, ''Rams: Original Soundtrack'', was to be released on 18 April 2020 to commemorate
Record Store Day Record Store Day is an annual event inaugurated in 2007 and held on one Saturday (typically the third) every April and every Black Friday in November to "celebrate the culture of the independently owned record store". The day brings together fa ...
, until the event was postponed.


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* * American documentary films 2018 films 2018 documentary films Films directed by Gary Hustwit Industrial design Documentary films about the visual arts Crowdfunded films Kickstarter-funded documentaries 2010s American films {{arts-documentary-film-stub