Rampage is the official

mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fi ...

of the

Los Angeles Rams The Los Angeles Rams are a professional American football team based in the Los Angeles metropolitan area. The Rams compete in the National Football League (NFL) as a member of the National Football Conference (NFC) West division. The Rams play ...

of the

National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ...

(NFL). Introduced in July 2010, he is an

anthropomorphic Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities. It is considered to be an innate tendency of human psychology. Personification is the related attribution of human form and characteristics t ...

ram Ram, ram, or RAM may refer to: Animals * A male sheep * Ram cichlid, a freshwater tropical fish People * Ram (given name) * Ram (surname) * Ram (director) (Ramsubramaniam), an Indian Tamil film director * RAM (musician) (born 1974), Dutch * Ra ...

who wears a Rams jersey like the rest of the team. He wears the number one (#1).

Background

Naming Rampage

His name was selected by fans who voted in an online mascot-naming contest; "Rampage" was officially announced as the winning name at the

St. Louis Zoo The Saint Louis Zoo, officially known as the Saint Louis Zoological Park, is a zoo in Forest Park, St. Louis, Missouri. It is recognized as a leading zoo in animal management, research, conservation, and education. The zoo is accredited by the A ...

's south entrance on July 26, 2010. More than 1,000 names were submitted for the mascot. The top vote receivers were Rampage, Archie, Ramsey, Rammer, and Rush, respectively. The person who submitted the winning name won a suite at a Rams game for themselves and fifteen friends, a Ram's jersey, and a two hundred dollar gift card to the Official Rams online store. The winning name was submitted by Chris Shaffer. The Shaffer family was present for the unveiling of Rampage at the

Rationale

According to Kevin Demoff, the Rams' current executive-vice president of football operations, Rampage "has the coating of a stuffed animal, but the build of a superhero." Ram's ownership says that Rampage will make around 300 appearances a year from games to charity events and parties. Demoff says, "The organization decided to add a mascot to build game day entertainment and to make more involvement possible in the community." The team's plan is to have Rampage be part of the rebirth process of the team and to help bring the team a more distinguishable identity.

Biography

Rampage stands 6'1" and tips the scales at 200 lbs. He can often be found roaming the sidelines of home games at the

SoFi Stadium SoFi Stadium () is a 70,240-seat sports and entertainment indoor stadium in the Los Angeles suburb of Inglewood, California, United States. SoFi occupies the former site of the Hollywood Park Racetrack, from Los Angeles International Airport an ...

. Although a ram, he is known for his friendly demeanor and childlike antics. Home and opposing fans tend to find Rampage both friendly and approachable. When not at games, Rampage is typically found taking part in various initiatives across

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

.https://www.therams.com/cheerleaders/rampage> Because of his young age, he does not control his own communication outlets. However, he heavily favors being around others in the community. His Twitter can be found at www.twitter.com/rampagenf

and his Instagram can be found at www.instagram.com/rampagenf

Previous Mascots

Since the Rams started out as an organization in 1937, they have called three cities home. Their club has been based in

Cleveland Cleveland ( ), officially the City of Cleveland, is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located in the northeastern part of the state, it is situated along the southern shore of Lake Erie, across the U.S. ...

, and

St. Louis St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the bi-state metropolitan area, which e ...

before returning to Los Angeles in 2016. In their 73 years of existence and their three home cities, they have only ever had one mascot before 2010. The mascot was a furry creature that resembled a rat more than anything and was named Ramster in the mid-1990s. The fans, however, never really took to Ramster and he was terminated in 1996.

Accolades

* 1x Super Bowl champion (

Super Bowl LVI Super Bowl LVI was an American football game played to determine the champion of the National Football League (NFL) for the 2021 season. The National Football Conference (NFC) champion Los Angeles Rams defeated the American Football Conference ...

) * 6x NFL

Pro Bowl The National Football League All-Star Game (1939–1942), Pro Bowl (1951–2022), or Pro Bowl Games (starting in 2023) is an annual event held by the National Football League (NFL) featuring the league's star players. The format has changed thro ...

Mascot * 2x

Super Bowl The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the game ...

Appearance (

Super Bowl LIII Super Bowl LIII was an American football game played to determine the champion of the National Football League (NFL) for the 2018 season. The American Football Conference (AFC) champion New England Patriots defeated the National Football Confe ...

) * 3x

NFC West The National Football Conference - Western Division or NFC West is one of the four Division (sport), divisions of the National Football Conference (NFC) in the National Football League (NFL). It currently has four members: the Arizona Cardinal ...

Division Champion * 2x

NFC NFC may refer to: Psychology * Need for cognition, in psychology * Need for closure, social psychological term Sports * NFC Championship Game, the National Football Conference Championship Game * NCAA Football Championship (Philippines) * Nati ...

Champion On July 22, 2010, Rampage threw the ceremonial first pitch at the

St. Louis Cardinals The St. Louis Cardinals are an American professional baseball team based in St. Louis. The Cardinals compete in Major League Baseball (MLB) as a member club of the National League (NL) Central division. Since the 2006 season, the Cardinals hav ...

baseball Baseball is a bat-and-ball sport played between two teams of nine players each, taking turns batting and fielding. The game occurs over the course of several plays, with each play generally beginning when a player on the fielding tea ...

game at

Busch Stadium Busch Stadium (also referred to informally as "New Busch Stadium" or "Busch Stadium III") is a baseball stadium located in St. Louis, Missouri. The stadium serves as the home of the St. Louis Cardinals, the city's Major League Baseball (MLB) f ...

. Rampage has attended the Pro Bowl three times in 2011, 2013 and 2015. Despite only attending three, Rampage has been selected to five Pro Bowls since his debut.

References

Los Angeles Rams National Football League mascots Animal mascots Mascots introduced in 2010 {{California-sport-stub