Ramly Processing Sdn. Bhd. (
doing business as
A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...
Ramly) is a Malaysian
frozen and
fast food company founded by Ramly bin Mokni through Pemasaran Ramly Mokni Sdn. Bhd.
History
The company was founded by Ramly bin Mokni in 1984, with the aim of developing a clean and good-quality
halal
''Halal'' (; ar, حلال, ) is an Arabic word that translates to "permissible" in English. In the Quran, the word ''halal'' is contrasted with '' haram'' (forbidden). This binary opposition was elaborated into a more complex classification k ...
Western
Western may refer to:
Places
*Western, Nebraska, a village in the US
*Western, New York, a town in the US
*Western Creek, Tasmania, a locality in Australia
*Western Junction, Tasmania, a locality in Australia
*Western world, countries that id ...
fast-food chain in Malaysia. Ramly started a business selling burgers with his wife from street food stalls in 1979.
While working as a
butcher
A butcher is a person who may slaughter animals, dress their flesh, sell their meat, or participate within any combination of these three tasks. They may prepare standard cuts of meat and poultry for sale in retail or wholesale food establishm ...
in a market, he discovered that it is unknown whether most fresh-meat sources were halal or not,
leading to Ramly's decision to produce a halal-certified meat source for all Muslim consumers in Malaysia.
Expansion
As of 25 August 2015, the company has invested around
MYR1 billion to build a factory in the Halal Hub Industrial Park,
Indah Island, Selangor, with a MYR2 billion revenue target once its factory opens in the latter half of 2017.
The Ramly Group currently exports its products to
Indonesia
Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...
,
Singapore
Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...
,
Brunei
Brunei ( , ), formally Brunei Darussalam ( ms, Negara Brunei Darussalam, Jawi: , ), is a country located on the north coast of the island of Borneo in Southeast Asia. Apart from its South China Sea coast, it is completely surrounded by t ...
,
Thailand
Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is b ...
,
Myanmar
Myanmar, ; UK pronunciations: US pronunciations incl. . Note: Wikipedia's IPA conventions require indicating /r/ even in British English although only some British English speakers pronounce r at the end of syllables. As John Wells explai ...
,
Cambodia
Cambodia (; also Kampuchea ; km, កម្ពុជា, UNGEGN: ), officially the Kingdom of Cambodia, is a country located in the southern portion of the Indochinese Peninsula in Southeast Asia, spanning an area of , bordered by Thailan ...
, and
Bangladesh
Bangladesh (}, ), officially the People's Republic of Bangladesh, is a country in South Asia. It is the eighth-most populous country in the world, with a population exceeding 165 million people in an area of . Bangladesh is among the mos ...
, and is planning to export its products to other Southeast Asian countries like
Vietnam
Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making i ...
and the
Philippines
The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no),
* bik, Republika kan Filipinas
* ceb, Republika sa Pilipinas
* cbk, República de Filipinas
* hil, Republ ...
, and is looking into expanding into the
Middle East
The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (Europ ...
ern and
East Asia
East Asia is the eastern region of Asia, which is defined in both Geography, geographical and culture, ethno-cultural terms. The modern State (polity), states of East Asia include China, Japan, Mongolia, North Korea, South Korea, and Taiwan. ...
n markets.
Products
Ramly Burger
Aside from producing burger meat and other frozen foods, the company is also known for its street stalls, which have sold the Ramly Burger in every
state in Malaysia since 1979.
The defining characteristic of a Ramly Burger is the patty itself wrapped in an
omelette
In cuisine, an omelette (also spelled omelet) is a dish made from beaten eggs, fried with butter or oil in a frying pan (without stirring as in scrambled egg). It is quite common for the omelette to be folded around fillings such as chives ...
and topped with several condiments, which may include
ketchup
Ketchup or catsup is a table condiment with a sweet and tangy flavor. The unmodified term ("ketchup") now typically refers to tomato ketchup, although early recipes used egg whites, mushrooms, oysters, grapes, mussels, or walnuts, among o ...
,
mayonnaise,
chili sauce
Chili sauce and chili paste are condiments prepared with chili peppers.
Chili sauce may be hot, sweet or a combination thereof, and may differ from hot sauce in that many sweet or mild varieties exist, which is typically lacking in hot sauces ...
,
Worcestershire sauce, and/or
Maggi seasoning, depending on the vendor.
The term "Ramly Burger" has been used as a
genericized trademark
A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products ...
for similarly-prepared burgers which are not necessarily made with the Ramly beef patty as well.
They are considered a local favourite, especially by city dwellers.
It is estimated that there are over 25,000 Ramly Burger stalls nationwide as of 2015, with the monthly average income of about RM 5,000.
The burger (patties) has been banned in
Singapore
Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...
due to the meat coming from sources which are not on the
Agri-Food and Veterinary Authority of Singapore
The Agri-Food and Veterinary Authority of Singapore (AVA) was a statutory board under the Ministry of National Development that regulated food safety, safeguarded animal and plant health, and facilitated the agri-food and fisheries trade secto ...
approved list of Commercial Food Imports for Meats which could pose a potential health risk. Singaporean street vendors continue to use the Ramly Burger wrapper.
Slogans
* Pastikan Ramly Baru Beli
See also
*
Fast Food
*
Franchising
*
Hamburger
A hamburger, or simply burger, is a food consisting of fillings—usually a patty of ground meat, typically beef—placed inside a sliced bun or bread roll. Hamburgers are often served with cheese, lettuce, tomato, onion, pickles, bacon, ...
*
Islamic dietary laws
Islamic dietary laws are dietary laws that Muslims follow. Islamic jurisprudence specifies which foods are '' '' (, "lawful") and which are '' '' (, "unlawful"). The dietary laws are found in the Quran, the holy book of Islam, as well as in col ...
*
List of frozen food brands
This is a list of frozen food brands. Frozen food is food that is frozen from the time it is produced to the time it is
either defrosted or cooked by the consumer, or eaten while still frozen.
Frozen food brands
* Amy's Kitchen
* Aunt ...
References
External links
*
{{Portal bar, Malaysia, Companies, Food
Fast-food franchises
Frozen food brands
Food and drink companies of Malaysia
Food and drink companies established in 1984
Privately held companies of Malaysia
Malaysian brands
Malaysian cuisine
Malaysian companies established in 1984
Companies based in Kuala Lumpur