''Ramayya Vasthavayya'' () is a 2013 Indian
Telugu
Telugu may refer to:
* Telugu language, a major Dravidian language of India
*Telugu people, an ethno-linguistic group of India
* Telugu script, used to write the Telugu language
** Telugu (Unicode block), a block of Telugu characters in Unicode
S ...
-language
action film
Action film is a film genre in which the protagonist is thrust into a series of events that typically involve violence and physical feats. The genre tends to feature a mostly resourceful hero struggling against incredible odds, which include life ...
written and directed by
Harish Shankar
Sanganabhatla Harish Shankar (born 31 March 1979) is an Indian film director and screenwriter known for his works exclusively in Telugu cinema, and Telugu theater. He made his directorial debut with ''Shock'' (2006), produced by Ram Gopal Var ...
. It was produced by
Dil Raju
Velamakucha Venkata Ramana Reddy (born 17 December 1970), known professionally as Dil Raju, is an Indian film producer and distributor known for his works in Telugu cinema. He has also financed some Tamil and Hindi films and owns the production ...
and stars
N. T. Rama Rao Jr.
Nandamuri Taraka Rama Rao Jr. (born 20 May 1983), also known as Jr. N.T.R. or Tarak, is an Indian actor who primarily works in Telugu cinema. One of the highest paid Telugu film actors, Rama Rao Jr. has won several accolades, including two Fil ...
,
Shruti Haasan
Shruti Haasan (born 28 January 1986) is an Indian actress and playback singer who works predominantly in Telugu, Tamil and Hindi films. Born in the Haasan family, she is the daughter of actor-filmmaker Kamal Haasan and actress Sarika Thakur.
...
and
Samantha Ruth Prabhu. The soundtrack was composed by
S. Thaman
Ghantasala Sai Srinivas Thaman (born 16 November 1983), known professionally as Thaman S, earlier as S S Thaman, is an Indian music composer, professional drummer, and playback singer who predominantly works in Telugu films and Tamil films. Th ...
while the cinematography was handled by
Chota K. Naidu. The film released worldwide on 11 October 2013 to mixed reviews from critics who criticized its storyline. The film performed poorly at the box office.
Plot
The film starts with Musallapadu Nagabhushanam (
Mukesh Rishi
Mukesh Rishi (born 19 April 1956) is an Indian actor and film producer who works primarily in Hindi and Telugu films. He has also appeared in Malayalam, Kannada, Punjabi, Marathi and Tamil films. He got his first break in Hindi in 1988 and has ...
) arranging his daughter's marriage, but two men (
Ajay and Bharani) try to kill him. He manages to escape.
The film shifts to Hyderabad where Nandu (
N. T. Rama Rao Jr.
Nandamuri Taraka Rama Rao Jr. (born 20 May 1983), also known as Jr. N.T.R. or Tarak, is an Indian actor who primarily works in Telugu cinema. One of the highest paid Telugu film actors, Rama Rao Jr. has won several accolades, including two Fil ...
), a jovial student, lives with his parents (
Tanikella Bharani
Tanikella Bharani (born 14 July 1954) is an Indian actor, screenwriter, poet, playwright and director who works predominantly in Telugu cinema. He has worked as an actor in more than 750 films, including some in Tamil and Hindi; while he was ...
) and (
Pragathi
Pragathi Mahavadi (born April 17, 1975) is Indian film and television actress who has acted in Telugu, Tamil, and Malayalam languages.
Personal life
Pragathi was born in Ongole, Andhra Pradesh.
Career
Pragathi started her career as a model fo ...
). He falls for Akarsha (
Samantha Ruth Prabhu), who gets irritated by him. He gets her college address by his new topper neighbour Asha Jyothi (
Vidyullekha Raman
Vidyullekha Raman (born 4 November 1991), also known as Vidyu Raman, is an Indian actress and comedienne who appears in Tamil and Telugu films. The daughter of actor Mohan Raman, Vidyullekha made her debut in Gautham Vasudev Menon's 2012 ''Ne ...
) by blackmailing her. As his plan fails, he gets closer to her grandmother Baby Shalini (
Rohini Hattangadi
Rohini Hattangadi (''née'' Oak; born 11 April 1955) is an Indian actress, known for her work in Hindi, Telugu, Marathi, Tamil, Kannada, and Gujarati films, and Marathi soap operas and theatre. She has won two Filmfare Awards, one National Film ...
). Akarsha slowly starts to fall for him. Four of them leave to Akarsha's sister's marriage, who is revealed to be Nagabhushanam's daughter.
At the wedding, Nagabhushanam is attacked. To save himself, Nagabhushanam asks Nandu for help. Eventually, Nandu kills him, asking him to remember a mysterious girl Ammulu at Adityapuram.
After the murder, Nandu makes sure that no clues are left at the spot. Police officer Avinash (
Rao Ramesh
Raavu Ramesh Rao (born 25 May 1968) is an Indian actor known for his works primarily in Telugu cinema, Telugu theatre, and television. He is the son of veteran actor Rao Gopal Rao. Rao Ramesh initially appeared in ''Seema Simham'' (2002), ''Okk ...
), who is investigating the case, finds that Nandu is behind those killings. When Avinash tries to arrest Nandu, he kidnaps Akarsha at gunpoint and escapes the arrest. When she asks him why he murdered her father, he reveals his past. Nandu's real name is Ramu, who felt in love with Ammulu (
Shruti Haasan
Shruti Haasan (born 28 January 1986) is an Indian actress and playback singer who works predominantly in Telugu, Tamil and Hindi films. Born in the Haasan family, she is the daughter of actor-filmmaker Kamal Haasan and actress Sarika Thakur.
...
), who lives in a village named Adityapuram and later gains her love too, and his parents and her parents. The unknown killers are Ramu's elder brothers. Their families also accept for their marriage. Nagabhushanam, along with Home Minister Umapathi (
Kota Srinivasa Rao
Kota Srinivasa Rao (born 10 July 1942) is an Indian character actor known for his work primarily in Telugu cinema and Telugu theatre. He has also starred in a few films in Tamil, Hindi, Kannada and Malayalam. As a former politician, Rao has s ...
) and his son Bhikshapathi (
P. Ravi Shankar
Pudipeddi Ravi Shankar (born 28 November 1966), also known as Sai Ravi, is an Indian actor, dubbing artist, director and writer. He predominantly appears in Kannada films, in addition to Telugu language, Telugu and Tamil language, Tamil films. ...
), plans to grab a land that was very fertile. Bhikshapathi is a womanizer and lusts over Ammulu when she confronts him. When he misbehaves with her, he is attacked by Ramu, which makes them rivals. The trio resort to lot of bloodshed and finally grab the land and share among themselves.
Later, Ammulu and Ramu's marriage is fixed by her parents and Ramu's grandfather Raja Rao Bahadur Ramchandra Naidu (
Nagineedu). During the preparations, Nagabhushanam's son Vicky (Bharath Raju) and some more goons attack on Ammulu. Nagabhushanam's son kills Ammulu, and Ramu loses her and his near and dear ones. He migrates to Hyderabad and changes his name to Nandu. He also tells that he had only killed Akarsha's brother and leaves her safely at her home through his friends. Ramu and his brothers killed Nagabhushanam to lure Bhikshapathi out of hiding. In order to seek revenge, through a girl (
Hamsa Nandini
Hamsa Nandini (born Poonam Bartake) is an Indian model, dancer, and actress known for her works in Telugu cinema. She has modeled for ''MaaStars'' magazine, Celebrity Cricket League, and Hyderabad International Fashion week 2011 and 2013. Her ...
), Ramu plans to invite Bhikshapathi to a youth fest as the chief guest. Bhikshapathi lusts at her and accepts to attend. There, he sees Ramu and plans to attack him with his henchmen, but he escapes. Later, he informs Bhikshapathi that he kidnapped Umapathi and challenges him to face him at Adityapuram. Ramu reminds Bhikshapathi about Ammulu's death and kills him with a
plough
A plough or plow ( US; both ) is a farm tool for loosening or turning the soil before sowing seed or planting. Ploughs were traditionally drawn by oxen and horses, but in modern farms are drawn by tractors. A plough may have a wooden, iron or ...
. Umapathi doesn't bear to see this and dies because of heart attack. The film ends with Nandu starting a trust in the name of his mother in the village and Akarsha teaching the children there.
Cast
*
N. T. Rama Rao Jr.
Nandamuri Taraka Rama Rao Jr. (born 20 May 1983), also known as Jr. N.T.R. or Tarak, is an Indian actor who primarily works in Telugu cinema. One of the highest paid Telugu film actors, Rama Rao Jr. has won several accolades, including two Fil ...
as Nandu / Ramu
*
Shruti Haasan
Shruti Haasan (born 28 January 1986) is an Indian actress and playback singer who works predominantly in Telugu, Tamil and Hindi films. Born in the Haasan family, she is the daughter of actor-filmmaker Kamal Haasan and actress Sarika Thakur.
...
as Amullu
*
Samantha Ruth Prabhu as Akarsha
*
P. Ravi Shankar
Pudipeddi Ravi Shankar (born 28 November 1966), also known as Sai Ravi, is an Indian actor, dubbing artist, director and writer. He predominantly appears in Kannada films, in addition to Telugu language, Telugu and Tamil language, Tamil films. ...
as Bhikshapathi, the main antagonist
*
Mukesh Rishi
Mukesh Rishi (born 19 April 1956) is an Indian actor and film producer who works primarily in Hindi and Telugu films. He has also appeared in Malayalam, Kannada, Punjabi, Marathi and Tamil films. He got his first break in Hindi in 1988 and has ...
as Mosallapadu Nagabhushanam
*
Kota Srinivasa Rao
Kota Srinivasa Rao (born 10 July 1942) is an Indian character actor known for his work primarily in Telugu cinema and Telugu theatre. He has also starred in a few films in Tamil, Hindi, Kannada and Malayalam. As a former politician, Rao has s ...
as Umapathi - Bhikshapathi's father
*
Rohini Hattangadi
Rohini Hattangadi (''née'' Oak; born 11 April 1955) is an Indian actress, known for her work in Hindi, Telugu, Marathi, Tamil, Kannada, and Gujarati films, and Marathi soap operas and theatre. She has won two Filmfare Awards, one National Film ...
as Baby Shalini
*
Rao Ramesh
Raavu Ramesh Rao (born 25 May 1968) is an Indian actor known for his works primarily in Telugu cinema, Telugu theatre, and television. He is the son of veteran actor Rao Gopal Rao. Rao Ramesh initially appeared in ''Seema Simham'' (2002), ''Okk ...
as
CBI Officer Avinash
*
Tanikella Bharani
Tanikella Bharani (born 14 July 1954) is an Indian actor, screenwriter, poet, playwright and director who works predominantly in Telugu cinema. He has worked as an actor in more than 750 films, including some in Tamil and Hindi; while he was ...
as Ammullu's father
*
Pragathi
Pragathi Mahavadi (born April 17, 1975) is Indian film and television actress who has acted in Telugu, Tamil, and Malayalam languages.
Personal life
Pragathi was born in Ongole, Andhra Pradesh.
Career
Pragathi started her career as a model fo ...
as Ammullu's mother
*
Nagineedu as Raja Rao Bahadur Ramchandra Naidu (Nandu's grandfather)
*
Jayasudha
Jayasudha Kapoor (born Sujatha Nidudavolu) is an Indian actress and politician known for her works predominantly in Telugu cinema. She has also worked in few Tamil, Kannada, Malayalam, and Hindi films. Known as natural actress, she received fiv ...
as Annapournamma (Ramu's mother; only appears in portraits used on set)
*
Vidyullekha Raman
Vidyullekha Raman (born 4 November 1991), also known as Vidyu Raman, is an Indian actress and comedienne who appears in Tamil and Telugu films. The daughter of actor Mohan Raman, Vidyullekha made her debut in Gautham Vasudev Menon's 2012 ''Ne ...
as Asha Jyothi, Akarsha's friend
*
Ajay as Ramu's elder brother
* Bharani as Ramu's 2nd elder brother
* Pranita as akarsha's friend
*
Praveen as Nandu's friend
*
Pradeep Machiraju
Pradeep Machiraju (born 24 October 1986) is an Indian television presenter and actor who works in Telugu films and television. He is known for hosting shows such as ''Gadasari Atta Sogasari Kodalu'' and ''Konchem Touch Lo Unte Chepta.'' Machira ...
as Ajay, Nandu's friend
*
Satya as Nandu's friend
*
Hamsa Nandini
Hamsa Nandini (born Poonam Bartake) is an Indian model, dancer, and actress known for her works in Telugu cinema. She has modeled for ''MaaStars'' magazine, Celebrity Cricket League, and Hyderabad International Fashion week 2011 and 2013. Her ...
as
item number
In Indian cinema, an item number or item song is a musical number inserted into a film that may or may not have any relevance to the plot. The term is commonly used within Indian films (Malayalam, Telugu, Tamil, Hindi, Kannada, Punjabi, and Be ...
"Idhi Ranarangam"
Production
Development
Harish Shankar
Sanganabhatla Harish Shankar (born 31 March 1979) is an Indian film director and screenwriter known for his works exclusively in Telugu cinema, and Telugu theater. He made his directorial debut with ''Shock'' (2006), produced by Ram Gopal Var ...
announced his project with
N. T. Rama Rao Jr.
Nandamuri Taraka Rama Rao Jr. (born 20 May 1983), also known as Jr. N.T.R. or Tarak, is an Indian actor who primarily works in Telugu cinema. One of the highest paid Telugu film actors, Rama Rao Jr. has won several accolades, including two Fil ...
which was said to be produced by politician Kodali Nani. Due to political differences between them,
Dil Raju
Velamakucha Venkata Ramana Reddy (born 17 December 1970), known professionally as Dil Raju, is an Indian film producer and distributor known for his works in Telugu cinema. He has also financed some Tamil and Hindi films and owns the production ...
replaced Kodali Nani as the film's producer on
Sri Venkateswara Creations banner. The movie was officially announced by Harish Shankar in July 2012 and revealed that the project would start once N. T. Rama Rao Jr. completes his part for ''
Baadshah''. The titles ''MLA: Manchi Lakshanalu unna Abbai'' and ''Jana Gana Mana'' were speculated as the film's titles which were later ruled out by Dil Raju and said that the movie does not have a title yet. On 18 October 2012 the film's muhurtham and pooja ceremony were held in Dil Raju's office in Hyderabad.
Chota K. Naidu and
S. Thaman
Ghantasala Sai Srinivas Thaman (born 16 November 1983), known professionally as Thaman S, earlier as S S Thaman, is an Indian music composer, professional drummer, and playback singer who predominantly works in Telugu films and Tamil films. Th ...
were announced as the cinematographer and music director respectively. Ramesh Reddy and Sathish Vegnesha provided the screenplay while Gautham Raju was selected as the editor.
Casting
Harish Shankar announced that there would be two female leads in the film and
Tamannaah
Tamanna Bhatia (born 21 December 1989), known professionally as Tamannaah, is an Indian actress who appears primarily in Telugu and Tamil films, along with a few Hindi films. In 2005, she made her acting debut at the age of 15 in the Hindi fi ...
was rumored as one of them. Later
Samantha
Samantha (or the alternatively Samanta) is primarily used as a feminine given name. It was recorded in England in 1633 in Newton Regis, Warwickshire. It was also recorded in the 18th century in New England, but its etymology is uncertain.
Specu ...
was selected as the main female lead. Meanwhile, it was known that N. T. Rama Rao Jr. would be seen as a college student.
Shruti Hassan
Shruti Haasan (born 28 January 1986) is an Indian actress and playback singer who works predominantly in Telugu, Tamil and Hindi films. Born in the Haasan family, she is the daughter of actor-filmmaker Kamal Haasan and actress Sarika Thaku ...
was selected as the second female lead. Harish planned no combination scenes for both the female leads in this film and forgone his extra remuneration for casting both of them. She later confirmed it to be a special character with less length adding that it was a
cameo appearance
A cameo role, also called a cameo appearance and often shortened to just cameo (), is a brief appearance of a well-known person in a work of the performing arts. These roles are generally small, many of them non-speaking ones, and are commonly eit ...
.
P. Ravishankar
Pudipeddi Ravi Shankar (born 28 November 1966), also known as Sai Ravi, is an Indian actor, dubbing artist, director and writer. He predominantly appears in Kannada films, in addition to Telugu and Tamil films. He dubbed for over 3500 films ...
was selected to play the role of main villain recognizing his fantastic performance in negative roles in
Kannada
Kannada (; ಕನ್ನಡ, ), originally romanised Canarese, is a Dravidian language spoken predominantly by the people of Karnataka in southwestern India, with minorities in all neighbouring states. It has around 47 million native s ...
movies.
Vidyullekha Raman
Vidyullekha Raman (born 4 November 1991), also known as Vidyu Raman, is an Indian actress and comedienne who appears in Tamil and Telugu films. The daughter of actor Mohan Raman, Vidyullekha made her debut in Gautham Vasudev Menon's 2012 ''Ne ...
was selected to play the role of N. T. Rama Rao Jr.'s friend which was said to be a crucial one.
Hamsa Nandini
Hamsa Nandini (born Poonam Bartake) is an Indian model, dancer, and actress known for her works in Telugu cinema. She has modeled for ''MaaStars'' magazine, Celebrity Cricket League, and Hyderabad International Fashion week 2011 and 2013. Her ...
was selected for an
item number
In Indian cinema, an item number or item song is a musical number inserted into a film that may or may not have any relevance to the plot. The term is commonly used within Indian films (Malayalam, Telugu, Tamil, Hindi, Kannada, Punjabi, and Be ...
in the film.
Filming
Principal photography
Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production.
Personnel
Besides the main film personnel, such as actor ...
began on 4 January 2013 in Hyderabad. The first schedule lasted for 9 days and ended on 13 January 2013. Shruti Haasan started working on this movie on 26 March 2013 and many vital scenes on herself and N. T. Rama Rao Jr. were shot. In late June, Samantha rejoined the film's sets in Hyderabad after returning from Europe. The film shoot had a night schedule where the scenes were canned till 5:30 AM. Few wedding scenes were shot at Sierra Garden and Friendly Line areas of
Ramoji Film City
Ramoji Film City is an integrated film studio facility located in Hyderabad, India. Spread over 1,666 acres (674 ha), it is the largest film studio complex in the world and as such has been certified by the Guinness World Records. It was estab ...
. A song was shot at Annapurna Studios on N. T. Rama Rao Jr. The climax was shot in August 2013 at Hyderabad and 1000 Junior Artists joined the scene. 1 day talkie shoot and 3 songs were left to be shot. Out of 3, 2 songs were planned to shoot in Spain. A song on Hamsa Nandini and N. T. Rama Rao Jr. was shot at Annapoorna Studios on whose completion the filming ended.
Music
Release
The film was planned for a release on 27 September 2013 to coincide with the 12th anniversary of N. T. Rama Rao Jr.'s first blockbuster ''
Student No.1''. It was postponed to 11 October 2013 due to political Disturbances prevailing in the state. The film was awarded an 'A' certificate by
Central Board of Film Certification
The Central Board of Film Certification (CBFC) is a statutory film-certification body in the Ministry of Information and Broadcasting of the Government of India. It is tasked with "regulating the public exhibition of films under the provision ...
due to some heavy action sequences without any cuts and 1200 screens were locked globally. Lorgan Entertainment distributed the film in Australia.
My3 Movies distributed the film in USA. A Malayalam Dubbed Version Named Sarvadhipan was released later.
Marketing
The film's first look poster was unveiled on 20 April 2013 which also confirmed the film's title. The film's teaser was unveiled on 20 May 2013 to coincide with N. T. Rama Rao Jr.'s birthday. A video teaser of the song "Jabilli Nuvve Cheppamma" was released on 30 August 2014 which became an instant hit receiving 1.2 million views and about 10,000 likes in five days of its release in
YouTube
YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
. On 17 September 2013 Harish Shankar posted the making video of the song "Neneppudaina Anukunnana" on YouTube and spoke about its filming. The film's theatrical trailer was released on 21 September 2013.
Home Media
Aditya Videos released the DVD and Blu-ray of the film in India and an online version was uploaded by them in YouTube on 20 February 2014. The film's satellite rights were acquired by
Zee Telugu
Zee Telugu is an Indian Telugu-language general entertainment pay television channel in India. It was launched on 12 September 2004 as ''Alpha Telugu'' and was rebranded as ''Zee Telugu'' on 18 May 2005. The channel is owned by Zee Entertainmen ...
for an undisclosed price. The film's worldwide television premiere happened on 16 March 2014. The film's overseas DVD was released in NTSC format on 21 March 2014 by Bhavani Videos while the Blu-ray Disc released two days later. The film's official online release in YouTube received a tremendous response. It received 1.2 million views in two days and increased day by day, becoming highly successful online.
Reception
''
The Times of India
''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the third-largest newspaper in India by circulation and largest ...
'' wrote "The film is packaged entirely around its hero with NTR looking uber cool and as stylish as ever. He got into the skin of the character and has delivered a fantastic performance to shoulder the film. All in all, Ramayya Vasthavayya's first half is a fun-ride as you see NTR in his elements. However, the second half could be a disappointment." ''
The Hindu
''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It began as a weekly in 1878 and became a daily in 1889. It is one of the Indian newspapers of record and the secon ...
'' wrote "Until a few minutes before the interval, you’re left looking beneath the surface of the comedy, songs and romance to see what the film is trying to communicate to you. And post interval, when the film takes you into a rural hamlet and recalls an ill-fated past followed by revenge, there’s way too much bloodshed that leaves you numb. Watch this film if you are an NTR fan." ''
Sify
Sify Technologies Limited (formerly Satyam Infoway) is an Indian information and communications technology company providing end-to-end ICT solutions including telecom services, data center services, cloud & managed services, transformation in ...
'' wrote "Can watch it for its first half and for NTR. Other than that, the movie is just another routine revenge drama that fails to impress" and rated it 2.75/5. ''
IANS
Indo-Asian News Service or IANS is a private Indian news agency. It was founded in 1986 by Indian American publisher Gopal Raju as the "India Abroad News Service" and later renamed. Their main offices are located in Noida, Uttar Pradesh. The ser ...
'' called the film "a hero-worshipping, fan-appealing film that gets almost everything in the book of filmmaking wrong" in its review.
''123telugu'' stated "Ramayya Vasthavayya is a stylish mass entertainer that showcases all of NTR’s abilities very well. The superb first half is a big asset. A predictable and below par second half is a slight let down. However, the film should work well at the Box Office and NTR's fans will be a delighted lot" and rated the film 3.25/5. ''
Oneindia Entertainment
Oneindia.com is an Indian website established in January 2006 by BG Mahesh. The website provides news updates, information on sports, events, travel, entertainment, business, lifestyle, videos, and classifieds in seven different Languages of Ind ...
'' stated "Ramayya Vasthavayya is purely a mass masala entertainer that will impress all classes of audiences. Junior NTR's acting, Harish
icdirection, Shruti Haasan's glamour and Thaman's music stand out in the film. It is a brilliant treat from Dil Raju team." ''IndiaGlitz'' wrote "In telling an outdated and damn predictable story, Harish Shankar S committed one blunder after another. His only trump card was a romantic NTR, who is seen imitating Dev Anand here and Victory Venkatesh there. A paper-thin storyline is the least of Ramayya's imperfections. Too much violence in the second half rips it of entertainment value" and rated the film 2.75/5.
Box office
''Ramayya Vasthavayya'' opened to packed houses with 90% to 100% occupancy in single screens and multiplexes. The film grossed approximately in Nizam, in Ceded, in Nellore, in Guntur, in Krishna, in West, in East, in Uttarandhra, in Karnataka, from rest of India and in Overseas on its first day taking its global first day total to . The film stood in the third spot in the list of Telugu cinema with the highest first-day share in Andhra Pradesh with ''
Attarintiki Daredi
''Attarintiki Daredi'' () is a 2013 Indian Telugu-language action comedy film written and directed by Trivikram Srinivas. Produced by Sri Venkateswara Cine Chitra and Reliance Entertainment, the film stars Pawan Kalyan, Samantha and Pranith ...
'' and ''
Baadshah'' standing in the first two spots. However the film's collections dropped significantly on its second day except in Guntur, Nellore, Ceded and Karnataka regions while a lukewarm response was observed at the USA box office.
After collecting on its second day, it showed improvement in its third day by collecting taking its three-day AP share to and in four days due to
Dusherra
Vijayadashami ( sa, विजयदशमी, Vijayadaśamī, translit-std=IAST), also known as Dussehra, Dasara or Dashain, is a major Hindu festival celebrated at the end of Navaratri every year. It is observed on the tenth day in the Hindu ...
holiday. In its first week the film collected a worldwide share of but failed to surpass ''Attarintiki Daredi'' which collected a worldwide share of in its first week. Trade experts opined that the film's business would be closed soon due to the successful run of ''Attarintiki Daredi''.
In its full run, the film collected a worldwide share of and performed poorly at the box office. It earned in Andhra Pradesh and also became the second biggest earner for N. T. Rama Rao Jr. in Nizam and Karnataka areas, where it fetched and , respectively.
References
External links
*
{{Harish Shankar
2013 films
2010s Telugu-language films
Films shot in Ooty
2013 masala films
Films directed by Harish Shankar
Films scored by Thaman S
Films shot in Spain
Films shot at Ramoji Film City
Films shot in Hyderabad, India
Sri Venkateswara Creations films