Ralf Wagner (born 1968) is a German university professor for administration in the field of business science at the
University of Kassel
The University of Kassel (german: link=no, Universität Kassel) is a university founded in 1971 located in Kassel, Hessen, in central Germany. As of February 2022 it had about 25,000 students and about 3300 staff, including more than 300 prof ...
. Since 2006 he has been the chair of the SVI Endowed Chair for International Direct Marketing
Prof. Dr. Ralf Wagner DMCC Universität Kassel
/ref> there.
Life
Ralf Wagner studied business administration with a focus on marketing at Bielefeld University
Bielefeld University (german: Universität Bielefeld) is a university in Bielefeld, Germany. Founded in 1969, it is one of the country's newer universities, and considers itself a "reform" university, following a different style of organization a ...
. He received his doctor's degree in 2000 with the title "Modeling and Analysis of Multiple Competitive Interactions with Sales Promotions", while working with Reinhold Decker. Wagner received his Venia legendi for common administration in 2008 from the Bielefeld University for the habilitation paper of "Complex Patterns in Marketing Management". He began at the newly founded Dialog Marketing Competence Center (DMCC) at the University of Kassel as a deputy chair then became a professor.
His fields of study are marketing interaction in different cultures, direct marketing in alteration, competitive interaction, competitive intelligence, and quantitative methods of marketing research.
Books
*Decker, R.; R. Wagner (2002): ''Marketingforschung: Methoden und Modelle zur Bestimmung des Käuferverhaltens'', München, Moderne Industrie
*Wagner, R. (2001): ''Multiple Wettbewerbsreaktionen im Produktmanagement'', Wiesbaden, DUV & Gabler.
References
External links
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{{DEFAULTSORT:Wagner, Ralf
Living people
1968 births
Bielefeld University alumni
Academic staff of the University of Kassel