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Raja M. Koduri (Rajabali Makaradhwaja Koduri) is an
Indian-American Indian Americans or Indo-Americans are citizens of the United States with ancestry from India. The United States Census Bureau uses the term Asian Indian to avoid confusion with Native Americans, who have also historically been referred to ...
computer engineer Computer engineering (CoE or CpE) is a branch of electrical engineering and computer science that integrates several fields of computer science and electronic engineering required to develop computer hardware and software. Computer engineers ...
and
executive Executive ( exe., exec., execu.) may refer to: Role or title * Executive, a senior management role in an organization ** Chief executive officer (CEO), one of the highest-ranking corporate officers (executives) or administrators ** Executive dir ...
for
computer graphics Computer graphics deals with generating images with the aid of computers. Today, computer graphics is a core technology in digital photography, film, video games, cell phone and computer displays, and many specialized applications. A great de ...
hardware. He is currently the chief architect and senior vice president of
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
's architecture, graphics and software (IAGS) division. Before Intel, he worked as the senior vice president and chief architect of the
Radeon Technologies Group Radeon () is a brand of computer products, including graphics processing units, random-access memory, RAM disk software, and solid-state drives, produced by Radeon Technologies Group, a division of AMD. The brand was launched in 2000 by ATI Tech ...
, the graphics division at Intel's competitor
AMD Advanced Micro Devices, Inc. (AMD) is an American multinational semiconductor company based in Santa Clara, California, that develops computer processors and related technologies for business and consumer markets. While it initially manufactur ...
.


Early life

Raja Koduri is born in a
Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode S ...
family in
Kovvur Kovvur is a town in East Godavari district of the Indian state of Andhra Pradesh. It is a municipality and the mandal headquarters of Kovvur mandal in Kovvur revenue division. Etymology This Town was earlier referred as ''Govur''. Accordin ...
, West Godavari district of
Andhra Pradesh Andhra Pradesh (, abbr. AP) is a state in the south-eastern coastal region of India. It is the seventh-largest state by area covering an area of and tenth-most populous state with 49,386,799 inhabitants. It is bordered by Telangana to the ...
,
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
. Noted film director
S. S. Rajamouli Koduri Srisaila Sri Rajamouli ( ; born 10 October 1973) is an Indian film director and screenwriter who primarily works in Telugu cinema. He is the highest paid director in India, and is known for his action, fantasy, and epic genre films. T ...
is his cousin. Other members of his
extended family An extended family is a family that extends beyond the nuclear family of parents and their children to include aunts, uncles, grandparents, cousins or other relatives, all living nearby or in the same household. Particular forms include the stem ...
also work in the film industry as writers, music composers and singers. He earned a bachelor's degree in electronics and communications from
Andhra University Andhra University (IAST: ''Āndhra Vișvakalāpariṣhat'') is a public university located in Visakhapatnam, Andhra Pradesh, India. It was established in 1926. History King Vikram Deo Verma, the Maharaja of Jeypore was one of the biggest do ...
. He holds a
Master of Technology A Master of Engineering (abbreviated MEng, M.E. or M.Eng.) is either an academic or professional master's degree in the field of engineering. International variations Australia In Australia, the Master of Engineering degree is a research deg ...
degree from
IIT Kharagpur Indian Institute of Technology Kharagpur (IIT Kharagpur) is a public institute of technology established by the Government of India in Kharagpur, West Bengal, India. Established in 1951, the institute is the first of the IITs to be established ...
.


Career

Raja Koduri joined
S3 Graphics S3 Graphics, Ltd (commonly referred to as S3) was an American computer graphics company. The company sold the Trio, ViRGE, Savage 3D, and Chrome series of graphics processors. Struggling against competition from 3dfx Interactive, ATI and Nvidi ...
in 1996. He became the director of advanced technology development at
ATI Technologies ATI Technologies Inc. (commonly called ATI) was a Canadian semiconductor industry, semiconductor technology corporation based in Markham, Ontario, Markham, Ontario, that specialized in the development of graphics processing units and chipsets. Fo ...
in 2001. Following
Advanced Micro Devices Advanced Micro Devices, Inc. (AMD) is an American multinational semiconductor company based in Santa Clara, California, that develops computer processors and related technologies for business and consumer markets. While it initially manufact ...
's 2006 acquisition of ATI, he served as chief technology officer for
graphics Graphics () are visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone, to inform, illustrate, or entertain. In contemporary usage, it includes a pictorial representation of data, as in design and manufacture ...
at AMD until 2009. At S3 and ATI he made key contributions to several generations of
GPU A graphics processing unit (GPU) is a specialized electronic circuit designed to manipulate and alter memory to accelerate the creation of images in a frame buffer intended for output to a display device. GPUs are used in embedded systems, mobil ...
architectures that evolved from DirectX Ver 3 till Ver 11. He then went to
Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company ...
, where he worked with graphics hardware, which allowed Apple to transition to high-resolution Retina displays for its Mac computers. He returned to AMD in 2013 as a
vice president A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on t ...
in Visual Computing, which includes both
GPU A graphics processing unit (GPU) is a specialized electronic circuit designed to manipulate and alter memory to accelerate the creation of images in a frame buffer intended for output to a display device. GPUs are used in embedded systems, mobil ...
hardware and software, unlike his pre-2009 role at AMD which only concerned GPU hardware. AMD reorganized its graphics division in 2015, promoting Koduri to the executive level by naming him senior vice president and chief architect of the newly formed
Radeon Technologies Group Radeon () is a brand of computer products, including graphics processing units, random-access memory, RAM disk software, and solid-state drives, produced by Radeon Technologies Group, a division of AMD. The brand was launched in 2000 by ATI Tech ...
. Under this role, Koduri reported directly to AMD CEO
Lisa Su Lisa Su (; born 7 November 1969) is a Taiwanese-American business executive and electrical engineer, who is the president, chief executive officer and chair of AMD. Early in her career, Su worked at Texas Instruments, IBM, and Freescale Semi ...
. Raja lead the architecture transformation of Radeon Technology Group with Polaris, Vega and Navi architectures that made their way into several PC, Mac and Game Console (Microsoft Xbox and Sony PlayStation). In September 2017, Koduri revealed via an internal letter to the Radeon Technologies Group (RTG) that he would be taking a sabbatical beginning on September 25, in order to spend time with his family. He mentioned specifically in his letter that the
Vega Vega is the brightest star in the northern constellation of Lyra. It has the Bayer designation α Lyrae, which is Latinised to Alpha Lyrae and abbreviated Alpha Lyr or α Lyr. This star is relatively close at only from the Sun, an ...
architecture development cycle was difficult for him (and thus a factor in prompting the leave) and that AMD CEO Lisa Su would act as leader of RTG in his absence. Though Koduri stated that he planned to return in December, he announced on November 7, 2017, via another internal company letter, that he would be resigning from AMD. The following day, Intel announced that Koduri had been appointed chief architect and senior vice president of the newly conceived Core and Visual Computing Group, with an emphasis on developing high-end discrete GPUs for the company, in addition to expanding "Intel's leading position in integrated graphics for the PC market." Koduri's work with Intel came to fruition in August 2021, with the announcement of Intel's upcoming
Arc ARC may refer to: Business * Aircraft Radio Corporation, a major avionics manufacturer from the 1920s to the '50s * Airlines Reporting Corporation, an airline-owned company that provides ticket distribution, reporting, and settlement services * ...
series of consumer GPUs. The first of these GPUs, codenamed "Alchemist," was expected to launch in Q1 2022 and is intended to compete directly with graphics-processing hardware offerings from AMD and
Nvidia Nvidia CorporationOfficially written as NVIDIA and stylized in its logo as VIDIA with the lowercase "n" the same height as the uppercase "VIDIA"; formerly stylized as VIDIA with a large italicized lowercase "n" on products from the mid 1990s to ...
. Koduri is an investor and advisor at
Makuta VFX Makuta is an Indian visual effects and animation company based in Santa Clara, CA with branches in Hyderabad, India and Universal City, CA. The company received the National Film Awards in 2010 and 2012 for "Magadheera" and "Eega" respectively. ...
, an Indian Visual effects company that had an impact on raising the visual effects quality in Indian cinema with award-winning and successful films like ''
Eega ''Eega'' () is a 2012 Indian Telugu-language fantasy action film written and directed by S. S. Rajamouli. The film was produced by Sai Korrapati Vaaraahi Chalana Chitram with an estimated budget of 30–40 crore ( US$6–7 million). It was ...
'', ''
Baahubali Bahubali Bahubali (), a much revered figure among Jains, was the son of Rishabadeva (the first ''tirthankara'' of Jainism) and the brother of Bharata Chakravartin. He is said to have meditated motionless for a year in a standing posture ('' ...
'' series.


Personal life

He currently lives in the San Francisco area.https://www.linkedin.com/in/raja-koduri-3a51611


References

{{DEFAULTSORT:Koduri, Raja Living people 21st-century American engineers AMD people Apple Inc. employees Computer hardware engineers Intel people Year of birth missing (living people) IIT Kharagpur alumni Indian engineers Indian business executives American business executives