''Rainbow Ruby'' (; ) is a CGI
animated television series
An animated series is a set of Animation, animated works with a common series title, usually related to one another. These episodes should typically share the same main characters, some different secondary characters and a basic theme. Series can ...
aimed at children, produced by 38 °C Animation Studio and
CJ E&M Corporation in
South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...
, China Entertainment Corporation (a subsidiary of China ACG Group, which is an enterprise directly under the
PRC Government
The Government of the People's Republic of China () is an authoritarian political system in the People's Republic of China under the exclusive political leadership of the Chinese Communist Party (CCP). It consists of legislative, executive, mili ...
's
Ministry of Culture Ministry of Culture may refer to:
*Ministry of Tourism, Cultural Affairs, Youth and Sports (Albania)
*Ministry of Culture (Algeria)
*Ministry of Culture (Argentina)
* Minister for the Arts (Australia)
*Ministry of Culture (Azerbaijan)
* Ministry of ...
) in
China
China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
and
DHX Media
WildBrain Ltd. (formerly known as DHX Media, Ltd.) is a Canadian media, animation studio, production, and brand licensing company, mostly associated as an entertainment company. The company is known for owning the largest library of children ...
in
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
.
Plot
At Ruby's house, a small event related to the main plot of each episode occurs, before a red jewelry on the chest of Choco, Ruby's Teddy bear, flashes with a melody. Ruby then takes Choco to her room, and the two 'transport' themselves to the Rainbow Village There, Ruby hears an explanation from Ling Ling, the mayor of Rainbow Village, and transforms herself using her Rainbow Roller into an appropriate clothing to solve problems. Each episode concludes, back home, with another small event.
Characters
*Rainbow Ruby (voiced by Alyssya Swales) is a girl who can transform into various of jobs to help her toy friends with her Rainbow Roller. Often, she's simply called Ruby.
*Choco is Rainbow Ruby's
teddy bear
A teddy bear is a stuffed toy in the form of a bear. Developed apparently simultaneously by toymakers Morris Michtom in the U.S. and Richard Steiff under his aunt Margarete Steiff's company in Germany in the early 20th century, the teddy bear, ...
.
*Gina (voiced by
Shannon Chan-Kent
Shannon Chan-Kent (born September 23, 1988) is a Canadian voice and stage actress. She is known for her roles as Silver Spoon and Smolder and the singing voice of Pinkie Pie in '' My Little Pony: Friendship Is Magic'', Misa Amane in the English ...
) is a wooden puppet
pirate
Piracy is an act of robbery or criminal violence by ship or boat-borne attackers upon another ship or a coastal area, typically with the goal of stealing cargo and other valuable goods. Those who conduct acts of piracy are called pirates, v ...
.
*Mayor Ling Ling (voiced by
Johnny Yong Bosch
Johnny Yong Bosch (born January 6, 1976) is an American actor, musician, singer, and martial artist. His first major role was the portrayal of Adam Park, the second Black Power Ranger and later, the Green Zeo Ranger and first Green Turbo Ranger i ...
), a stuffed
elephant
Elephants are the largest existing land animals. Three living species are currently recognised: the African bush elephant, the African forest elephant, and the Asian elephant. They are the only surviving members of the family Elephantidae an ...
who's the mayor of Rainbow Village.
*Jessy (voiced by
Kate Davis
Kathryn L. "Kate" Davis (born February 4, 1991) is an American singer, songwriter, and bassist.
Early life
Davis started learning music on the violin. She moved to the Pacific Northwest in middle school and began to study the double bass. She p ...
) is a baby doll who has peach/fair skin, red hair in pigtails with brown eyes, a pink nose, freckles, and rosy cheeks. She wears two yellow ribbons, a yellow tank top shirt with a white collar and a blue ribbon on her neck, a yellow diaper with white polka dots, and pink slippers.
*Princess Kiki (voiced by
Olivia Charles) is a sweet young
porcelain doll
Porcelain () is a ceramic material made by heating substances, generally including materials such as kaolinite, in a kiln to temperatures between . The strength and translucence of porcelain, relative to other types of pottery, arises mainly ...
princess.
*Daisy is a pink-coloured reindeer plush toy.
* Prince Frederick is a porcelain doll and a friend of Princess Kiki.
*Ellie is a nature-loving stuffed sheep who sometimes glows.
*Thunderbell (voiced by
Brian Drummond
Brian Drummond (born August 10, 1969) is a Canadian voice actor. He formerly served on the board of directors for the New Westminster-based Urban Academy along with his wife, Laura Drummond, also a voice artist. Usually working in Vancouver, h ...
) is a stuffed bunny playing scooter. He serves as the town's mailman.
*Felicia (voiced by Olivia Charles) is a
fairy
A fairy (also fay, fae, fey, fair folk, or faerie) is a type of mythical being or legendary creature found in the folklore of multiple European cultures (including Celtic, Slavic, Germanic, English, and French folklore), a form of spirit, ...
doll.
*Paige (voiced by Kate Davis) is a stylish paper ballerina doll.
*Mr. Sloth (voiced by
Johnny Yong Bosch
Johnny Yong Bosch (born January 6, 1976) is an American actor, musician, singer, and martial artist. His first major role was the portrayal of Adam Park, the second Black Power Ranger and later, the Green Zeo Ranger and first Green Turbo Ranger i ...
)
*Chirpee
* The Harmony Family are a family of nesting dolls. There are 5 of them: a father, a mother, and 3 children.
* Poppies
* Miss Swan
* Dino the Dinosaur
Episodes
Season 1
The series is distributed as 52 single episodes and as 26 ''double feature'' episodes. The airings on
Family Jr.
Family Jr. is a multiplex channel of the Canadian specialty channel Family Channel. It broadcasts children's programming aimed at viewers aged 2 to 7.
The channel launched on November 30, 2007 as a Canadian version of Playhouse Disney, under ...
in Canada are shown in the form of the latter.
Season 2
The series is distributed as 26 single episodes. The airings on
RTV (Indonesia)
Rajawali Televisi (RTV, stylized as rtv) is a commercial television network in Indonesia, owned by Rajawali Corpora. RTV is currently segmented as "family television", licensed via the Ministry of Communication and Information Technology, and ...
in Indonesian are shown in the form of the latter.
Release
''Rainbow Ruby'' was first showcased in the licensing market at
MIPJunior 2015 in
Cannes
Cannes ( , , ; oc, Canas) is a city located on the French Riviera. It is a communes of France, commune located in the Alpes-Maritimes departments of France, department, and host city of the annual Cannes Film Festival, Midem, and Cannes Lions I ...
,
France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...
,
as announced in September that year. At the market, the series was announced to be the first animated series to "support girls' and women's education in partnership with
UNESCO
The United Nations Educational, Scientific and Cultural Organization is a specialized agency of the United Nations (UN) aimed at promoting world peace and security through international cooperation in education, arts, sciences and culture. It ...
".
On March 12, 2016, at the 2016 Global Education Skills Forum held in United Arab Emirates, the
UNESCO
The United Nations Educational, Scientific and Cultural Organization is a specialized agency of the United Nations (UN) aimed at promoting world peace and security through international cooperation in education, arts, sciences and culture. It ...
and the
CJ Group
CJ Group () is a South Korean conglomerate holding company and one of the largest Chaebol headquartered in Seoul, South Korea. It comprises numerous businesses in various industries of food and food service, pharmaceutics and biotechnology, enter ...
(the parent of CJ E&M) signed a partnership agreement to use ''Rainbow Ruby'': this agreement is a part of the Better Life for Girls campaign, which was launched in November 2014 by CJ E&M and UNESCO, and "a share of the sales from Rainbow Ruby character products will be contributed to UNESCO's global fund for promoting girls' right to education", according to UNESCO.
DHX Media
WildBrain Ltd. (formerly known as DHX Media, Ltd.) is a Canadian media, animation studio, production, and brand licensing company, mostly associated as an entertainment company. The company is known for owning the largest library of children ...
has the distribution rights of the series for Canada, United States and the
EMEA
EMEA is a shorthand designation meaning Europe, the Middle East and Africa. The acronym is used by institutions and governments, as well as in marketing and business when referring to this region: it is a shorthand way of referencing the two ...
regions except France.
CPLG WildBrain CPLG (formerly Copyright Promotions Licensing Group, also known as CPLG) is a brand licensing agency founded in 1974. Headquartered in London, CPLG also operates offices in Paris, Barcelona, Milan, Amsterdam, Lisbon and Munich and has re ...
, a
brand licensing
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period ...
agency which became a subsidiary of DHX Media in 2012, represents ''Rainbow Ruby'' worldwide except Asia and Latin America. Within
Mainland China
"Mainland China" is a geopolitical term defined as the territory governed by the People's Republic of China (including islands like Hainan or Chongming), excluding dependent territories of the PRC, and other territories within Greater China. ...
, all the related rights of the series are exercised by China Entertainment Corporation.
At a business presentation to South Korean media held on February 28, 2017, CJ E&M announced that the series was sold to thirty broadcasters outside South Korea.
Also, the company announced that it will have a multimedia campaign in South Korea involving the series.
Broadcast
Canada
In Canada, the series was premiered on April 23, 2016, on
Family Jr.
Family Jr. is a multiplex channel of the Canadian specialty channel Family Channel. It broadcasts children's programming aimed at viewers aged 2 to 7.
The channel launched on November 30, 2007 as a Canadian version of Playhouse Disney, under ...
; it was then broadcast on its regular slot on Mondays starting April 25. The French language version debuted on April 9, 2018, on
Télémagino
Télémagino is a Canadian French-language specialty channel owned by WildBrain. Launched on 5 July 2010, as a sister to an equivalent English-language service, it airs children programming for ages 2–11. Not only is it a French version of Fa ...
; for its first week, Télémagino premiered each episode per day from April 9 to 13, but premieres the rest every Monday. Both Family Jr. and Télémagino are specialty television channels which DHX Media acquired in 2014.
South Korea
In South Korea, the series premiered on March 2, 2017, on
EBS1
Korea Educational Broadcasting System () or EBS is a South Korean educational public broadcaster and radio network covering South Korean territory, and the only major South Korean radio and television network without a separate regional service ...
, a
public service
A public service is any service intended to address specific needs pertaining to the aggregate members of a community. Public services are available to people within a government jurisdiction as provided directly through public sector agencies ...
terrestrial television channel operated by the
Educational Broadcasting System
Korea Educational Broadcasting System () or EBS is a South Korean educational public broadcaster and radio network covering South Korean territory, and the only major South Korean radio and television network without a separate regional service ...
.
From April of the same year, the series will also be broadcast on
Tooniverse
Tooniverse (; portmanteau short for ''Cartoon Universe'') is a cartoon and anime channel broadcast by CJ ENM E&M Division (formerly On-Media), in South Korea.
Tooniverse commenced airing in December 1995 and is currently one of the leading anima ...
,
a specialty television channel available on multi-channel television platforms which was acquired by the CJ Group in 2009, before it was integrated into the then-newly formed company CJ E&M's broadcasting division in 2011. Other specialty channels that will broadcast the series include
Animax in South Korea.
Previously, it was reported in January 2016 that the series would be launched between March and April that year on Tooniverse, and was reported in July 2016 that it would be within the year, but there have been no indications since.
Season 2 had been released; from April 2 to June 26, 2020, and return had been released; from August 27, 2020.
China
In China, the series gained a governmental license of approval for distribution in the Mainland television market as a domestic animated production on April 19, 2016, and it was named as one of the ''
Outstanding Domestic Animated Television Productions'' in the second quarter of 2016 by the
, which gives an advantage when selling such programs to broadcasters.
''Rainbow Ruby'' premiered on March 28, 2017, on
CCTV-14
CCTV-14 is a Chinese free-to-air television channel that was launched on 28 December 2003 and is owned by the China Central Television. It airs animated films and series as well as kids game shows and other young-oriented programmes, including ' ...
, where it was given a time slot of Monday to Friday evenings.
Other countries
The series was also broadcast in multiple countries around the world. In August 2016, outside the original networks, Rainbow Ruby was acquired by
ABS-CBN
ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Television in the Philippines, Philippine Commercial broadcasting, commercial broadcast broadcast network, network tha ...
(via
Yey!
Yey! (stylized as YeY! or YEY!) was a Philippine children's pay television channel
A television channel is a terrestrial frequency or virtual number over which a television station or television network is distributed. For example, in ...
) (Philippines),
RTV (Indonesia),
Thai PBS
The Thai Public Broadcasting Service ( th, องค์การกระจายเสียงและแพร่ภาพสาธารณะแห่งประเทศไทย; ), or TPBS ( th, ส.ส.ท.), is a public broadcastin ...
(Thailand),
Yoyo TV
EBC YoYo, also known as YoYo TV, is a Taiwanese children's cable channel, operated by Eastern Television.
Animation
Japan
* Pocket Monsters(001~XY051)
* Yume no Crayon Oukoku
* Magical Circle Guru Guru
* Paboo & Mojies
* Happy Kappy
* ...
(Taiwan), and
Duronto TV
Duronto TV ( bn, দুরন্ত টিভি; ) is a Bangladeshi Bengali-language satellite and cable children's television channel, and the first of its kind in the country. It was initially licensed in 2013 as "Renaissance TV", but was late ...
(Bangladesh).
In January 2017, CJ E&M/DHX Media secured deals with 10 channels to air the series.
On February 28, 2017, at a business presentation, CJ E&M announced that the series was sold to thirty broadcasters outside South Korea, with ten of them already airing the series.
Publications
In South Korea,
Haksan Publishing
Haksan Publishing Co., Ltd. ( ko, 학산문화사, translit=Haksan Munhwasa, lit=Haksan Culture (company)), a subsidiary of Daewon Media, is a South Korean publisher, famous for its large selections of domestic and imported comics (manga/manhwa) a ...
published a series of comics adapted from each episode, using the still images from the television series. The books follow the episode order of South Korean airings.
In Mainland China, the
Encyclopedia of China Publishing House The Encyclopedia of China Publishing House () is a publishing company in China. It was established in Beijing on November 18, 1978.
The Publishing House has published the ''Encyclopedia of China'' (中国大百科全书) and the Chinese version of ...
published a series of story books adapted from each episode, using the still images from the television series. The books follow the episode order of television airings in China.
Awards and recognition
''Rainbow Ruby'' won a ''Grand Prize in Animations and Comics'' () at the 2015's ' () presented by China Animation Association, being ranked at number 7. The ceremony was held on October 1, 2015, as a part of the year's edition of Shenzhen Gameshow.
References
External links
''Rainbow Ruby''at
Family Jr.
Family Jr. is a multiplex channel of the Canadian specialty channel Family Channel. It broadcasts children's programming aimed at viewers aged 2 to 7.
The channel launched on November 30, 2007 as a Canadian version of Playhouse Disney, under ...
''Rainbow Ruby''at Family Go
''Rainbow Ruby''at
DHX Media
WildBrain Ltd. (formerly known as DHX Media, Ltd.) is a Canadian media, animation studio, production, and brand licensing company, mostly associated as an entertainment company. The company is known for owning the largest library of children ...
''Rainbow Ruby''at 38 °C Animation Studio
*
''Rainbow Ruby''at
Educational Broadcasting System
Korea Educational Broadcasting System () or EBS is a South Korean educational public broadcaster and radio network covering South Korean territory, and the only major South Korean radio and television network without a separate regional service ...
{{in lang, ko
2010s Canadian animated television series
2016 Canadian television series debuts
Anime-influenced Western animated television series
Canadian children's animated comedy television series
Canadian children's animated fantasy television series
Chinese children's animated comedy television series
Chinese children's animated fantasy television series
South Korean children's animated comedy television series
South Korean children's animated fantasy television series
Family Jr. original programming
Television series by CJ E&M
Television series by DHX Media
Animated television series about children
English-language television shows