Rainbow Crafts, Inc. (traded as Rainbow Crafts) is a former toy manufacturing company created and operated by Noah McVicker and his nephew Joseph McVicker as a subsidiary of the midwestern soap company, Kutol Products.
[Walsh, Tim. ''Timeless Toys: Classic Toys and the Playmakers Who Created Them.'' Andrews McNeel Publishing, 2005.][Ohio History Central: "Rainbow Crafts Company, Inc.."]
Retrieved 30 October 2008. The company manufactured
Play-Doh
Play-Doh is a modeling compound for young children to make arts and crafts projects at home. The product was first manufactured in Cincinnati, Ohio, United States, as a wallpaper cleaner in the 1930s. Play-Doh was then reworked and marketed to Cin ...
, a modeling compound for children.
Rainbow Crafts operated under the McVickers from 1956 until 1965 when it was sold to
General Mills
General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...
with all rights to Play-Doh.
In 1971, Rainbow Crafts and
Kenner
Kenner Products, known simply as Kenner, was an American toy company founded in 1946. Throughout its history, the Kenner brand produced several highly recognizable toys and merchandise lines including action figures like the original series of ' ...
merged.
Hasbro
Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of ...
currently manufactures Play-Doh today.
References
Toy companies of the United States
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