Rai Italia is the international
English language
English is a West Germanic language of the Indo-European language family, with its earliest forms spoken by the inhabitants of early medieval England. It is named after the Angles, one of the ancient Germanic peoples that migrated to t ...
television service of Rai Internazionale, a subsidiary of
RAI,
Italy
Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...
's public national broadcaster. Rai Italia operates a television network that broadcasts around the world via 3 localized feeds. Programming features a mix of news, discussion-based programs, drama and documentaries as well as sports coverage including 4 live games per week from Italy's top football league,
Serie A
The Serie A (), also called Serie A TIM for national sponsorship with TIM, is a professional league competition for football clubs located at the top of the Italian football league system and the winner is awarded the Scudetto and the Copp ...
. From 1996 to 2013, Glauco Benigni is Head of the Press International Office and Head of Promotion and Development of RAI International worldwide.
Audience
Rai Italia is targeted at Italian
expatriate
An expatriate (often shortened to expat) is a person who resides outside their native country. In common usage, the term often refers to educated professionals, skilled workers, or artists taking positions outside their home country, either ...
s,
foreign citizens of Italian descent, and non-Italians interested in
Italian language
Italian (''italiano'' or ) is a Romance language of the Indo-European language family that evolved from the Vulgar Latin of the Roman Empire. Together with Sardinian, Italian is the least divergent language from Latin. Spoken by about 8 ...
and
culture
Culture () is an umbrella term which encompasses the social behavior, institutions, and norms found in human societies, as well as the knowledge, beliefs, arts, laws, customs, capabilities, and habits of the individuals in these grou ...
; as such the network features a mix of the best programming from Rai as well as original programming created especially for this channel.
Rai Italia started international television broadcasting on
New Year's Day
New Year's Day is a festival observed in most of the world on 1 January, the first day of the year in the modern Gregorian calendar. 1 January is also New Year's Day on the Julian calendar, but this is not the same day as the Gregorian one. Wh ...
1992 as Rai International, Rai Italia has worked under an agreement with the
Italian government to develop the presence of public service in international radio and television broadcasting. Rai Italia also strives to meet the demands for information and services from
Italian communities abroad.
Rai Italia broadcasts three television channels, via satellite, which vary according to the different geographical targets. No service is available for
Europe
Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located enti ...
as Rai's domestic channels are widely available free-to-air in this region. Rai Italia has organized the satellite service into 4 zones with each having a different localized schedule:
*Rai Italia America – Broadcasts to
The Americas
The Americas, which are sometimes collectively called America, are a landmass comprising the totality of North and South America. The Americas make up most of the land in Earth's Western Hemisphere and comprise the New World.
Along with th ...
*Rai Italia Asia – Broadcasts to
Asia
Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an ...
*Rai Italia Australia – Broadcasts to
Australia
*Rai Italia Africa – Broadcasts to
Africa
Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...
In Europe, Rai Italia has broadcast for a short period of timesharing with
Rai Med (
Arabic language
Arabic (, ' ; , ' or ) is a Semitic languages, Semitic language spoken primarily across the Arab world.Semitic languages: an international handbook / edited by Stefan Weninger; in collaboration with Geoffrey Khan, Michael P. Streck, Janet C ...
entertainment,
FTA
FTA may refer to:
Arts and media
* ''The Faery Tale Adventure'', a computer game
* Festival TransAmériques, an annual dance and theater festival in Montreal, Quebec, Canada
* Free The Army tour, the F.T.A. Tour or F.T.A. Show, an American anti-V ...
), but this broadcast has ended.
Controversy in Canada
In
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tota ...
, Rai Italia's programming was originally seen on
Telelatino, a Canadian licensed channel launched in 1984 and currently, majority owned by
Corus together with three prominent
Italian-Canadians. Telelatino ( or "TLN") was launched over a decade before an RAI international TV channel ever existed. TLN had provided a level of availability and variety of Italian domestic and foreign programming to Canadians that was unsurpassed anywhere outside Italy.
However, in 2003,
RAI pulled the Rai International programming from Telelatino and, with the help of
Rogers Communications
Rogers Communications Inc. is a Telecommunications in Canada, Canadian communications and media company operating primarily in the fields of mobile phone operator, wireless communications, cable television, telephony and Internet access, Intern ...
(which itself owns several multicultural stations in
Toronto
Toronto ( ; or ) is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the List of the largest municipalities in Canada by population, most pop ...
under the
Omni Television
Omni Television (stylized as OMNI Television) is a Canadian television system and specialty channel owned by Rogers Sports & Media, a subsidiary of Rogers Communications. It currently consists of all six of Canada's conventional multicultur ...
system), petitioned the
Canadian Radio-television and Telecommunications Commission
The Canadian Radio-television and Telecommunications Commission (CRTC; french: Conseil de la radiodiffusion et des télécommunications canadiennes, links=) is a public organization in Canada with mandate as a regulatory agency for broadcasti ...
(CRTC) to allow Rai Italia to be broadcast in Canada.
Although the Italian community in Montreal was in favour of admitting Rai International into the Canadian media marketplace, the Italian community in Toronto was divided since some believed that it was a ploy by the then Prime Minister
Silvio Berlusconi
Silvio Berlusconi ( ; ; born 29 September 1936) is an Italian media tycoon and politician who served as Prime Minister of Italy in four governments from 1994 to 1995, 2001 to 2006 and 2008 to 2011. He was a member of the Chamber of Deputies ...
to gain influence over Canadian Italian-language media. This theory may have been advanced by Telelatino's primary carriage of programming from Berlusconi-controlled
Mediaset
Mediaset Italia S.p.A., also known as Mediaset, is an Italian-based mass media company which is the largest commercial broadcaster in the country. The company is controlled by the holding company MFE - MediaForEurope. Founded in 1987 by forme ...
after RAI's Canadian launch.
Originally, the CRTC denied RAI's application, because RAI had improperly denied supply of programming to TLN's Canadian viewers and that RAI's attempt to enter Canada on an unrestricted basis without any Canadian programming and financial obligations would be
unfair competition
Unfair may refer to:
* Double Taz and Double LeBron James in multiverses '' fair''; unfairness or injustice
* ''Unfair'' (drama), Japanese television series
* '' Unfair: The Movie''
* Unfair (song), a song by South Korean boy group EXO