Asia
Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an area ...
n
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
to broadcast to the
West Midlands
West or Occident is one of the four cardinal directions or points of the compass. It is the opposite direction from east and is the direction in which the Sun sets on the Earth.
Etymology
The word "west" is a Germanic word passed into some ...
from Birmingham, England.
Radio XL reach is to a potential Asian audience of over 250,000 people in the 15+ age group. The station is available throughout the West Midlands on 1296 AM, DAB in Wolverhampton and Shropshire and online.
The studios are at KMS House on Bradford Street near Birmingham City Centre, from where Radio XL broadcasts live.
Radio XL is aimed primarily, but not exclusively, at the Asian community. Programmes are designed to reach all sections of the community by using
Hindi
Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been de ...
and
English
English usually refers to:
* English language
* English people
English may also refer to:
Peoples, culture, and language
* ''English'', an adjective for something of, from, or related to England
** English national ide ...
languages. Other specialist programmes are broadcast in
Gujarati
Gujarati may refer to:
* something of, from, or related to Gujarat, a state of India
* Gujarati people, the major ethnic group of Gujarat
* Gujarati language, the Indo-Aryan language spoken by them
* Gujarati languages, the Western Indo-Aryan sub ...
Bengali
Bengali or Bengalee, or Bengalese may refer to:
*something of, from, or related to Bengal, a large region in South Asia
* Bengalis, an ethnic and linguistic group of the region
* Bengali language, the language they speak
** Bengali alphabet, the w ...
.
Radio XL is involved with charity events, and accepts advertising.
Their strapline used to be "Night and day, the Asian way".