The Radio Research Consortium (RRC) is a non-profit research company based in
Olney, Maryland
Olney is a U.S. census-designated place and an unincorporated area in Montgomery County, Maryland. It is located in the north central part of the county, north of Washington, D.C.
Olney was largely agricultural until the 1960s, when growth of ...
which provides listener data on radio audiences to non-commercial stations in the United States. Data is obtained through a contract with
Arbitron
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...
.
History
The company was founded in 1981 as an alliance of 14 stations to provide access to market data which was previously available only to commercial stations. The company made it possible for public radio stations to show advertisers and underwriters that they commanded a much larger share of the market than previously assumed. In the case of the
San Francisco Market, for example,
KQED-FM
KQED-FM (88.5 MHz) is a NPR-member radio station in San Francisco, California. Its parent organization is KQED Inc., which also owns its television partners, both of which are PBS member outlets: KQED (channel 9) and KQEH (channel 54). Studio ...
actually ranked 2nd or 3rd in 2005-2006 but was absent from traditional reporting of
Arbitron
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...
data in publications such as
Radio & Records
''Radio & Records'' (''R&R'') was a trade publication providing news and airplay information for the radio and music industries. It started as an independent trade from 1973 to 2006 until VNU Media took over in 2006 and became a relaunched sister ...
which include only commercial stations.
[
RRC's founding employees include former Arbitron Employees including the former Manager of Production and Radio Market Reports. Today the company serves over 600 customers including
The Corporation for Public Broadcasting, ]National Public Radio
National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other n ...
, and Public Radio International
Public Radio International (PRI) was an American public radio organization. Headquartered in Minneapolis, Minnesota, PRI provided programming to over 850 public radio stations in the United States.
PRI was one of the main providers of programm ...
stations.Washington DC
)
, image_skyline =
, image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
.
See also
* Arbitron
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...
* National Public Radio
National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other n ...
References
{{reflist
Market research companies of the United States
Olney, Maryland