Radio Norwich is a fictional

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

Norwich Norwich () is a cathedral city and district of Norfolk, England, of which it is the county town. Norwich is by the River Wensum, about north-east of London, north of Ipswich and east of Peterborough. As the seat of the See of Norwich, with ...

, England, in the

television series A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite television, satellite, or cable television, cable, excluding breaking news, television adverti ...

'' I'm Alan Partridge''. It parodies elements from both

BBC Local Radio BBC Local Radio (also referred to as Local BBC Radio) is the BBC's local and regional radio division for England and the Channel Islands, consisting of forty stations. History The popularity of pirate radio was to challenge a change within ...

and

Independent Local Radio Independent Local Radio is the collective name given to commercial radio stations in the United Kingdom. As a result of the buyouts and mergers permitted by the Broadcasting Act 1990, and deregulation resulting from the Communications Act 2003, ...

. The

title character The title character in a narrative work is one who is named or referred to in the title of the work. In a performed work such as a play or film, the performer who plays the title character is said to have the title role of the piece. The title of ...

, played by

Steve Coogan Stephen John Coogan (; born 14 October 1965) is an English actor, comedian, producer and screenwriter. He is most known for creating original characters such as Alan Partridge, a socially inept and politically incorrect media personality, which ...

, can be seen on-air at the beginning of several episodes, usually hosting

phone in In broadcasting, a phone-in or call-in is a programme format in which viewers or listeners are invited to air their live comments by telephone, usually in respect of a specific topic selected for discussion on the day of the broadcast. On radio ( ...

s on various inane topics (for example: "Which is the best ''Lord'': ''

Lord of the Rings ''The Lord of the Rings'' is an epic high-fantasy novel by English author and scholar J. R. R. Tolkien. Set in Middle-earth, intended to be Earth at some time in the distant past, the story began as a sequel to Tolkien's 1937 children's boo ...

'', '' of the Dance'', or '' of the Flies''?") Partridge can also often be seen bickering with DJ Dave Clifton (played by

Phil Cornwell Philip Cornwell (born 5 October 1957) is an English actor, comedian, impressionist and writer. He is part of the '' Dead Ringers'' television and radio series, and was the voice of Murdoc Niccals in the virtual band Gorillaz. Cornwell has co-w ...

), who takes the slots after his own in both series of the show. In real-life, Norwich and

Norfolk Norfolk () is a ceremonial and non-metropolitan county in East Anglia in England. It borders Lincolnshire to the north-west, Cambridgeshire to the west and south-west, and Suffolk to the south. Its northern and eastern boundaries are the No ...

are served by

BBC Radio Norfolk BBC Radio Norfolk is the BBC's local radio station serving the county of Norfolk. It broadcasts on FM, AM, DAB, digital TV and via BBC Sounds from studios at The Forum in Norwich. According to RAJAR, the station has a weekly audience of ...

. A real-life commercial radio station named 99.9 Radio Norwich launched on 29 June 2006. It closed on 1 September 2020 when it was replaced by

Greatest Hits Radio Greatest Hits Radio is a classic hits radio network in the United Kingdom, owned and operated by Bauer. Overview The network launched on 5 January 2015 as the "Bauer City 2 Network", and rebranded on 7 January 2019 due to the success of Ra ...

Radio shows

Alan hosts different radio shows on each of the two series. In the first series he hosts an early morning slot, ''Up With The Partridge'' (4am7am), whilst in the second series he hosts ''Norfolk Nights'' (10pm1{{nbspam). Each of his shows in both series were followed by Dave Clifton's two shows, ''The Breakfast Show'' and ''Dave Clifton's Nightclub''. In series two, Alan claims he has "the third best slot" on Radio Norwich. A point he also makes several times during the second series is that he also hosts ''Skirmish'', a military-based general knowledge quiz show on digital cable television channel UK Conquest. He also goes on to say that the show "boasts the largest audience share of a daytime digital channel at that time of day, in the

area". Elements in his radio shows included: * Super Talk (brought to you by

Ginsters Ginsters is a company based in Callington in Cornwall, in the south-west of England. The largest pasty maker in the UK in turnover, it specialises in making mass-produced pasties, sausage rolls, sandwiches, pasta bowls and other savoury snacks. ...

pasties Pasties (singular pasty or pastie) are patches that cover a person's nipples and areolae, typically self-adhesive or affixed with adhesive. They originated as part of burlesque shows, providing a commercial form of bare-breasted entertainment. T ...

) * Alan's Deep Bath (brought to you by

Dettol Dettol is a cleaning disinfectant and antiseptic. It was introduced in 1932 by the British company Reckitt. In Germany, it is sold under the name Sagrotan. Prior to 2002, some Dettol products were branded Dettox. Dettol Antiseptic Disinfectant ...

) * Alan's Fact of the Day * Cock-a-Doodle-Who?

Filming locations

The exterior of Radio Norwich is the offices of

UBC Media Group UBC Media Group was a production and content creation company which began as the Unique Broadcasting Company in 1989. In June 2014 the company merged with 7digital to form a global digital music and radio platform. The new company was called 7digi ...

at 50 Lisson Street, London. Alan's studio is UBC's radio production studio on the first floor of the building. This studio (which had subsequently been refurbished) was also used for the filming of Alan's later series '' Mid-Morning Matters''. Fictional radio stations