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A web directory or link directory is an online list or catalog of websites. That is, it is a directory on the World Wide Web of (all or part of) the World Wide Web. Historically, directories typically listed entries on people or businesses, and their contact information; such directories are still in use today. A web directory includes entries about websites, including links to those websites, organized into categories and subcategories. Besides a link, each entry may include the title of the website, and a description of its contents. In most web directories, the entries are about whole websites, rather than individual pages within them (called "deep links"). Websites are often limited to inclusion in only a few categories. There are two ways to find information on the Web: by searching or browsing. Web directories provide links in a structured list to make browsing easier. Many web directories combine searching and browsing by providing a search engine to search the directory. Unlike search engines, which base results on a database of entries gathered automatically by web crawler, most web directories are built manually by human editors. Many web directories allow site owners to submit their site for inclusion, and have editors review submissions for fitness. Web directories may be general in scope, or limited to particular subjects or fields. Entries may be listed for free, or by paid submission (meaning the site owner must pay to have his or her website listed). RSS directories are similar to web directories, but contain collections of
RSS feeds RSS ( RDF Site Summary or Really Simple Syndication) is a web feed that allows users and applications to access updates to websites in a standardized, computer-readable format. Subscribing to RSS feeds can allow a user to keep track of many di ...
, instead of links to web sites.


History

During the early development of the web, there was a list of
web server A web server is computer software and underlying hardware that accepts requests via HTTP (the network protocol created to distribute web content) or its secure variant HTTPS. A user agent, commonly a web browser or web crawler, initiate ...
s edited by
Tim Berners-Lee Sir Timothy John Berners-Lee (born 8 June 1955), also known as TimBL, is an English computer scientist best known as the inventor of the World Wide Web. He is a Professorial Fellow of Computer Science at the University of Oxford and a profess ...
and hosted on the
CERN The European Organization for Nuclear Research, known as CERN (; ; ), is an intergovernmental organization that operates the largest particle physics laboratory in the world. Established in 1954, it is based in a northwestern suburb of Gene ...
webserver. One historical snapshot from 1992 remains. He also created the
World Wide Web Virtual Library The World Wide Web Virtual Library (WWW VL) was the first index of content on the World Wide Web and still operates as a directory of e-texts and information sources on the web. Overview The Virtual Library was started by Tim Berners-Lee creato ...
, which is the oldest web directory.


Scope of listing

Most of the directories are general in on scope and list websites across a wide range of categories, regions and languages. But some niche directories focus on restricted regions, single languages, or specialist sectors. One type of niche directory with a large number of sites in existence is the
shopping directory An online shopping directory is a "Yellow Pages-Style" web directory that specializes in ecommerce sites (which are websites that sell products or services). Inspired by the organizational structure used in traditional shopping mall directories, on ...
. Shopping directories specialize in the listing of retail e-commerce sites. Examples of well-known general web directories are Yahoo! Directory (shut down at the end of 2014) and DMOZ (shut down on March 14, 2017). DMOZ was significant due to its extensive categorization and large number of listings and its free availability for use by other directories and search engines.Paul Festa (December 27, 1999)
Web search results still have human touch
''CNET News.com'', retrieved September 18, 2007
However, a debate over the quality of directories and databases still continues, as search engines use ODP's content without real integration, and some experiment using clustering.


Development

There have been many attempts to make building web directories easier, such as using automated submission of related links by script, or any number of available PHP portals and programs. Recently, social software techniques have spawned new efforts of categorization, with Amazon.com adding tagging to their product pages.


Monetizing

Directories have various features in their listings, often depending upon the price paid for inclusion: * Cost ** Free submission – there is no charge for the review and listing of the site ** Paid submission – a one-time or recurring fee is charged for reviewing/listing the submitted link *
No follow nofollow is a setting on a web page hyperlink that directs search engines not to use the link for page ranking calculations. It is specified in the page as a type of link relation; that is: <a rel="nofollow" ...>. Because search engines ...
 – there is a rel="nofollow" attribute associated with the link, meaning search engines will give no weight to the link * Featured listing – the link is given a premium position in a category (or multiple categories) or other sections of the directory, such as the homepage. Sometimes called sponsored listing. * Bid for position – where sites are ordered based on bids * Affiliate links – where the directory earns commission for referred customers from the listed websites * Reciprocity ** Reciprocal link – a link back to the directory must be added somewhere on the submitted site in order to get listed in the directory. This strategy has decreased in popularity due to changes in SEO algorithms which can make it less valuable or counterproductive. ** No Reciprocal link – a web directory where you will submit your links for free and no need to add link back to your website


Human-edited web directories

A human-edited directory is created and maintained by editors who add links based on the policies particular to that directory. Human-edited directories are often targeted by SEOs on the basis that links from reputable sources will improve rankings in the major
search engine A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a ...
s. Some directories may prevent search engines from rating a displayed link by using redirects, nofollow attributes, or other techniques. Many human-edited directories, including DMOZ,
World Wide Web Virtual Library The World Wide Web Virtual Library (WWW VL) was the first index of content on the World Wide Web and still operates as a directory of e-texts and information sources on the web. Overview The Virtual Library was started by Tim Berners-Lee creato ...
,
Business.com Business.com is a digital media company and B2B web destination which offers various performance marketing advertising, including lead generation products on a pay per lead and pay per click basis, directory listings, and display advertising. ...
and Jasmine Directory, are edited by volunteers, who are often experts in particular categories. These directories are sometimes criticized due to long delays in approving submissions, or for rigid organizational structures and disputes among volunteer editors. In response to these criticisms, some volunteer-edited directories have adopted wiki technology, to allow broader community participation in editing the directory (at the risk of introducing lower-quality, less objective entries). Another direction taken by some web directories is the paid for inclusion model. This method enables the directory to offer timely inclusion for submissions and generally fewer listings as a result of the paid model. They often offer additional listing options to further enhance listings, including features listings and additional links to inner pages of the listed website. These options typically have an additional fee associated but offer significant help and visibility to sites and/or their inside pages. Today submission of websites to web directories is considered a common SEO ( search engine optimization) technique to get back-links for the submitted website. One distinctive feature of 'directory submission' is that it cannot be fully automated like search engine submissions. Manual directory submission is a tedious and time-consuming job and is often outsourced by webmasters.


Bid for Position directories

Bid for Position directories, also known as bidding web directories, are paid-for-inclusion web directories where the listings of websites in the directory are ordered according to their bid amount. They are special in that the more a person pays, the higher up the list of websites in the directory they go. With the higher listing, the website becomes more visible and increases the chances that visitors who browse the directory will click on the listing.


See also

* List of web directories * Lists of websites – this itself is a web directory ; Link destinations *
Deep links Deep or The Deep may refer to: Places United States * Deep Creek (Appomattox River tributary), Virginia * Deep Creek (Great Salt Lake), Idaho and Utah * Deep Creek (Mahantango Creek tributary), Pennsylvania * Deep Creek (Mojave River tributary), C ...
*
Home page A home page (or homepage) is the main web page of a website. The term may also refer to the start page shown in a web browser when the application first opens. Usually, the home page is located at the root of the website's domain or subdomain ...
s ; Types of web directory * Business directory ; Other link organization and presentation systems * Webring *
Bookmark manager A bookmark manager is any software program or feature designed to store, organize, and display web bookmarks. The bookmarks feature included in each major web browser is a rudimentary bookmark manager. More capable bookmark managers are availab ...
**
Enterprise bookmarking Enterprise bookmarking is a method for Web 2.0 users to tag, organize, store, and search bookmarks of both web pages on the Internet and data resources stored in a distributed database or fileserver. This is done collectively and collaboratively i ...
** Social bookmarking *
Search engine A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a ...
** Search engine results page (SERP)


References


External links

* {{Web syndication Search engine optimization