RKS Design is a California
design
A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' ...
firm and innovation
consultancy
A consultant (from la, consultare "to deliberate") is a professional (also known as ''expert'', ''specialist'', see variations of meaning below) who provides advice and other purposeful activities in an area of specialization.
Consulting servic ...
founded in 1980 by
industrial design
Industrial design is a process of design applied to physical Product (business), products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in advan ...
ers,
Ravi Sawhney
Ravi Kumar Sawhney is an American industrial designer. He is the founder and CEO of RKS Design, co-founder (with Dave Mason) of RKS Guitars, and Chairperson of the IDSA/Business Week Catalyst Case Study Program. He was named a Fellow of the Indu ...
. The company designs and develops consumer, medical, and industrial products, as well as user interfaces, and user experiences. It is known for designing
Teddy Ruxpin
Teddy Ruxpin is an animatronic children's toy in the form of a talking 'Illiop', a creature which looks like a bear. The toy's mouth and eyes move while he reenacts stories played on an audio tape cassette deck built into its back. It was crea ...
and RKS Guitars.
Psycho-Aesthetics Human-Centered Methodology
The company designed a
design-thinking methodology called Psycho-Aesthetics, a process that helps designers focus on understanding consumer need and emotion in order to create new products. Psycho-Aesthetics is taught at
UCLA
The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a teachers college then known as the southern branch of the California St ...
,
USC
USC most often refers to:
* University of South Carolina, a public research university
** University of South Carolina System, the main university and its satellite campuses
**South Carolina Gamecocks, the school athletic program
* University of ...
,
SCAD, and
Harvard Business School
Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA p ...
.
Design projects
Using the approach, the company designed
Lego's sustainable packaging,
Teddy Ruxpin
Teddy Ruxpin is an animatronic children's toy in the form of a talking 'Illiop', a creature which looks like a bear. The toy's mouth and eyes move while he reenacts stories played on an audio tape cassette deck built into its back. It was crea ...
,
a popular children's toy in the 1980s and early 1990s,
the RKS Guitar, a sustainable electric guitar, in collaboration with
Dave Mason
David Thomas Mason (born 10 May 1946) is an English singer-songwriter and guitarist from Worcester, who first found fame with the rock band Traffic. Over the course of his career, Mason has played and recorded with many notable pop and rock mu ...
, and
Gamevice
Gamevice, Inc. (formerly Wikipad, Inc.) is a Simi Valley, California based tablet and tablet peripherals manufacturer specializing in gaming products.
The debut product was the Wikipad, a proprietary Android tablet hardware engineered for mob ...
mobile controller for
Wikipad
Gamevice, Inc. (formerly Wikipad, Inc.) is a Simi Valley, California based tablet and tablet peripherals manufacturer specializing in gaming products.
The debut product was the Wikipad, a proprietary Android tablet hardware engineered for mob ...
.
See
See or SEE may refer to:
* Sight - seeing
Arts, entertainment, and media
* Music:
** ''See'' (album), studio album by rock band The Rascals
*** "See", song by The Rascals, on the album ''See''
** "See" (Tycho song), song by Tycho
* Television
* ...
also
*
Ammunition Design
*
Ideo
IDEO () is a design and consulting firm with offices in the U.S., England, Germany, Japan, and China. It was founded in Palo Alto, California, in 1991. The company's 700 staff uses a design thinking approach to design products, services, environ ...
*
Frog
A frog is any member of a diverse and largely Carnivore, carnivorous group of short-bodied, tailless amphibians composing the order (biology), order Anura (ανοὐρά, literally ''without tail'' in Ancient Greek). The oldest fossil "proto-f ...
*
Designworks
Designworks is a global creative consultancy owned by BMW and based in Santa Monica, California, United States. Designworks has two further studios, in Munich, Germany and Shanghai, China. Established independently in 1972 by Charles Pelly, it ...
*
Smart Design
Smart Design (or Smart) is a design consultancy based in New York City. Smart was founded in 1980 by industrial designers Davin Stowell, Tom Dair, Tucker Viemeister, and Tamara Thomsen, with Stowell serving as CEO. The firm has been a prominent ...
*
Product design
Product design as a verb is to create a new product to be sold by a business to its customers. A very broad coefficient and effective generation and development of ideas through a process that leads to new products. Thus, it is a major aspect of n ...
References
External links
Office site
Industrial design firms
Product designers
1980 establishments in California
Design companies of the United States
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