RESQ is a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

of energy drink which was originally developed in

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

in 1999 and was intended to be sold exclusively on the North American beverage market. Starting in 2008, the product also became available in

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

and

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an area ...

Beverage product description

RESQ is a cold packaged, non-alcoholic, sports drink (producing company however calls it "powerdrink") with natural ingredients used. According to the manufacturer, the composition of ingredients is supposed to stimulate the metabolism, blood circulation and the central nervous system. The chosen ingredients can assist the human body in breaking down toxins and giving it an adequate supply of energy while performing exhaustive body activity like sports for example. RESQ also bonds two known natural fat metabolizers (

L-Carnitine Carnitine is a quaternary ammonium compound involved in metabolism in most mammals, plants, and some bacteria. In support of energy metabolism, carnitine transports long-chain fatty acids into mitochondria to be oxidized for energy production, an ...

and

Taurine Taurine (), or 2-aminoethanesulfonic acid, is an organic compound that is widely distributed in animal tissues. It is a major constituent of bile and can be found in the large intestine, and accounts for up to 0.1% of total human body weight. It ...

), with two energy stimulants (

Guarana Guaraná ( from the Portuguese ''guaraná'' ), ''Paullinia cupana'', syns. ''P. crysan, P. sorbilis'') is a climbing plant in the family Sapindaceae, native to the Amazon basin and especially common in Brazil. Guaraná has large leaves and cl ...

and

Ginseng Ginseng () is the root of plants in the genus ''Panax'', such as Korean ginseng ('' P. ginseng''), South China ginseng ('' P. notoginseng''), and American ginseng ('' P. quinquefolius''), typically characterized by the presence of ginsenosides an ...

) and other B-vitamins. The manufacturer does not make any medical claims but refers to publications of the

U.S. Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a federal agency of the Department of Health and Human Services. The FDA is responsible for protecting and promoting public health through the control and supervision of food s ...

(FDA) for products’ and ingredients’ benefits. The product is filled in typical 250 ml (8.4 oz) aluminium cans.

Product taste

RESQ is featuring a not too sweet and refreshing citrus-like flavor with a slightly potent bite to the finish. According to an independent beverage rating website, BevNet, the drink has a clean flavor which is “definitely consumable, and easy to swallow” and does not have the typical bubblegum/caffeine flavor which many drinks of the same energy drink category are known for.

Brand recognition & design

The worldwide registered trademark “RESQ” shows a combined wordplay derived from the English word “rescue” and the pronunciations of the single alphabet letter “Q” which is shown as a stylized life-saver and the indication of a sidewise Q-stroke.

Promotional efforts & RESQ Racing

In April 2008,

IndyCar Series The IndyCar Series, currently known as the NTT IndyCar Series under sponsorship, is the highest class of regional North American open-wheel single-seater formula racing cars in the United States, which has been conducted under the auspices of ...

driver

Sarah Fisher Sarah Marie Fisher (born October 4, 1980) is an American retired professional race car driver who competed in the IndyCar Series, Indy Racing League (IRL, now IndyCar Series) and the Indianapolis 500 intermittently from 1999 to 2010. She also ...

announced that RESQ would sponsor her IndyCar team for the

2008 Indianapolis 500 The 92nd Indianapolis 500 was held at the Indianapolis Motor Speedway in Speedway, Indiana on Sunday May 25, 2008. Scott Dixon of New Zealand won the race from the pole position. It was the thirteenth Indy 500 sanctioned by the Indy Racing League ...

. The first race car was completely redesigned and outfitted with the original blue tone colors of a RESQ

aluminium Aluminium (aluminum in American and Canadian English) is a chemical element with the symbol Al and atomic number 13. Aluminium has a density lower than those of other common metals, at approximately one third that of steel. I ...

can completely reflecting the brand's image and design of the drink's can. In May and June 2008, numerous press statements by SFR and media coverage nationwide alleged promised sponsorship payments had not been made. SFR motivated fans to start a campaign and call RESQ's corporate office. In July 2008, RESQ announced on their website that they had not signed a contract with

Sarah Fisher Racing Sarah Fisher Hartman Racing was an auto racing team founded in January 2008 which competed in the Verizon IndyCar Series. The team was jointly owned by former driver Sarah Fisher, Fisher's husband Andrew O'Gara, and businessman Willis "Wink" E. H ...

. Instead, RESQ had at one time negotiated with Gravity Motorsports, a subsidiary of

Gravity Entertainment Gravity Entertainment was a film and television production company formed in 1997. The company was modeled on the traditional Hollywood Studio, where the main business is development and production of motion pictures and television programming. I ...

, about a possible marketing cooperation for the drink in the racing business. The contract had not proceeded and negotiations were permanently suspended. Legal action was commenced against Gravity Entertainment, and RESQ apologised to the racing industry and fans for the saga.

Corporate information

The brand is owned by a private U.S. corporation named RESQ INC.

RESQ clothing products

RESQ INC. also designs and produces standardized professional quality functional wear and casual clothing for

public safety Public security or public safety is the prevention of and protection from events that could endanger the safety and security of the public from significant danger, injury, or property damage. It is often conducted by a state government to ensure ...

workers and agencies in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

and

. The company holds several

patents A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention."A p ...

in different international

registered trademark The registered trademark symbol, , is a typographic symbol that provides notice that the preceding word or symbol is a trademark or service mark that has been registered with a national trademark office. A trademark is a symbol, word, or word ...

classes for garments produced in Europe and North America mainly intended for fire and rescue services.

References

Indystar articleOfficial INDYCAR article
* ttp://www.indianapolismotorspeedway.com/news/story.php?story_id=10932/ Indianapolis Motor Speedway official press conference{dead link, date=April 2018 , bot=InternetArchiveBot , fix-attempted=yes
Open Wheeler Racers news releaseF1SA news articleMotorsports.com article

External links

Official product websiteRESQ racing websiteOfficial Sarah Fisher Race Team Website
Energy drinks