R.E.M. Beauty is a

cosmetics Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect ...

brand by

Ariana Grande Ariana Grande-Butera ( ; born June 26, 1993) is an American singer, songwriter, and actress. Her four-octave vocal range has received critical acclaim, and her personal life has been the subject of widespread media attention. She has received ...

, that was launched on November 12, 2021.

History

In August 2021, several billboards appeared across

Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

, saying "r.e.m. coming soon." The pop singer and actress later revealed that her beauty line "is officially on its way". Grande officially launched her cosmetic company on November 12, 2021. Her first collection is named: Chapter 1: Ultraviolet. The company's name is inspired by one of Grande's songs, "R.E.M.", which was released in 2018. After their launch, many of their cosmetic products were distributed throughout Ulta Beauty stores, as of March 2022. ''

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

'' reported that R.E.M. Beauty was one of the brands boosting Ulta's driving gross margin due to strong consumer demand. In January 2023, ''Forbes'' announced that Grande is set to acquire the physical assets for the brand, for an estimated $15 million from Forma Brands—the parent company of

Morphe Cosmetics Morphe Cosmetics, also known as Morphe Brushes, legally known as Morphe Holdings (stylized as MORPHE), is a Los Angeles cosmetics and beauty manufacturer founded in 2008. The company specializes in the digital retail direct-to-consumer distribut ...

—after the company filed for

bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the debtor ...

earlier that month, ending their licensing agreement. In February 2023, the cosmetics company hired Michelle Shigemasa as its chief executive officer and Sarah Schwartz as its creative director. In May 2023, the company announced a strategic investment with Sandbridge Capital, which would support global expansion, including participation from Strand Equity and Grande's long-term collaborators HYBE America,

Live Nation Entertainment Live Nation Entertainment, Inc. is an American global entertainment company and monopoly that was founded in 2010 following the merger of Live Nation and Ticketmaster. The company promotes, operates, and manages ticket sales for live entertainme ...

, and

Universal Music Group Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch– American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...

Products

Chapter 1: Ultraviolet line featured 12 core products, including a range of individual shades, for both lips and eyes. In March 2022, Grande released the brand's Chapter 2: Goodnight and Go line. In addition to a selection of new skincare products—an under-eye balm, lash and brow serum, and face mist—the collection also contained makeup staples such as versatile cheek and lipstick and additional sets of eyelash extensions. Then, she released Chapter 3: On Your Collar, which included various lip products, and Chapter 4: Out Of Body, which included a concealer available in 60 different shades. In early 2023, she released the collection "thank u, next", which included four additional products, and was a limited edition based on her eponymous 2018 single. In Fall 2023, the brand introduced the Sweetener Foundation line, which came in 60 shades, covering a vast range of fair to deep skin tones.

Awards

In May 2022, the cosmetic company won the award for "Best New Brand" at the Readers' Choice Awards from Allure, with Flourishing Lengthening Mascara being awarded for "Best Mascara (Length)" in the category of "Best Eye Makeup" of 2022 at its annual Best of Beauty Awards.

Notes

References

External links

* {{Ariana Grande Cosmetics brands Ariana Grande Organizations established in 2021 Companies that filed for Chapter 11 bankruptcy in 2023