The Quarter Pounder is a

hamburger A hamburger, or simply burger, is a food consisting of fillings—usually a patty of ground meat, typically Ground beef, beef—placed inside a sliced bun or bread roll. Hamburgers are often served with cheese, lettuce, tomato, onion, pickles ...

sold by international

fast food Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. It is a commercial term, limited to food sold in a restaurant or store with frozen, preheated or precooked ingredien ...

chain A chain is a serial assembly of connected pieces, called links, typically made of metal, with an overall character similar to that of a rope in that it is flexible and curved in compression but linear, rigid, and load-bearing in tension. A c ...

McDonald's McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechri ...

, so named for containing a

patty A patty or burger (in British English) is a flattened, usually round, serving of ground meat and/or legumes, grains, vegetables, or meat alternatives. Patties are found in multiple cuisines throughout the world. In British and American Eng ...

with a precooked weight of 4 oz, a quarter of a pound (113.4 g). It was first introduced in 1971. In 2013, the Quarter Pounder was expanded to represent a whole line of hamburgers that replaced the company's discontinued Angus hamburger. In 2015, McDonald's increased the precooked weight to .

History

The Quarter Pounder was created by

Al Bernardin Al Bernardin (February 17, 1928 – December 22, 2009) was an American restaurateur and businessman who invented the McDonald's Quarter Pounder in 1971 as a franchise owner in Fremont, California. The creation of the Quarter Pounder earned him t ...

, a

franchise Franchise may refer to: Business and law * Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees * Franchise, a privilege to operate a type of business such as a cable television p ...

owner and former McDonald's Vice President of

product development In business and engineering, new product development (NPD) covers the complete process of bringing a new product to market, renewing an existing product or introducing a product in a new market. A central aspect of NPD is product design, along wi ...

, in

Fremont, California Fremont is a city in Alameda County, California, United States. Located in the East Bay region of the San Francisco Bay Area, Bay Area, Fremont has a population of 230,504 as of 2020, making it the fourth List of cities and towns in the San Fra ...

, in 1971. Bernardin had moved to Fremont in 1970 after purchasing two company-owned McDonald's restaurants. Bernardin began experimenting with new menu items for his McDonald's franchises. According to a 1991 interview, Bernardin noted that he "felt there was a void in our menu vis-à-vis the adult who wanted a higher ratio of meat to bun." In 1971, Bernardin introduced the first Quarter Pounders at his McDonald's in Fremont using the slogan, "Today Fremont, tomorrow the world." The Quarter Pounder became such a success, it was added to the national American menu in 1973. Since May 2018, McDonald's is using fresh beef with no preservatives added for their Quarter Pounders at their continental U.S. locations. On October 1, 2018, McDonald's announced that it would remove all artificial preservatives, flavors, and coloring from the Quarter Pounders.

Japan

In November 2008, McDonald's Japan (which until then had never offered the Quarter Pounder as a regular item) converted two

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 ...

restaurants into "Quarter Pounder"–branded restaurants which only sold Quarter Pounder meals. These promotional branches closed on November 27, 2008, coinciding with the re-introduction of the Quarter Pounder at regular McDonald's branches throughout the Kantō (Tokyo) region from November 28. The Quarter Pounder was launched at one McDonald's restaurant in the Kansai (Osaka) region on December 23, 2008. It was later reported that 15,000 customers had visited the restaurant on the first day, generating a record 10.02 million yen in sales for a single restaurant in one day. However, it was also revealed that McDonald's had hired 1,000 "extras" to queue up on the first day. McDonald's Japan explained that the hirees were used for "product monitoring purposes". The Quarter Pounder was discontinued in Japan as of April 4, 2017. McDonald's Holdings Co. has to date given no official reason for the removal. It was replaced by a line of three "Gran" (グラン) burgers around the same date.

Product description

The burger comprises a

beef Beef is the culinary name for meat from cattle (''Bos taurus''). In prehistoric times, humankind hunted aurochs and later domesticated them. Since that time, numerous breeds of cattle have been bred specifically for the quality or quantity ...

weighing before cooking and 3 oz. prepared,

pickles Pickles may refer to: Dogs * Pickles (dog) (died 1967), a dog that found the stolen World Cup trophy in 1966 * Pickles (pickleball), a dog often cited as the name origin for the sport of pickleball * Mr. Pickles, the titular demonic dog in an ...

, raw

onion An onion (''Allium cepa'' L., from Latin ''cepa'' meaning "onion"), also known as the bulb onion or common onion, is a vegetable that is the most widely cultivated species of the genus ''Allium''. The shallot is a botanical variety of the onion ...

ketchup Ketchup or catsup is a table condiment with a sweet and tangy flavor. The unmodified term ("ketchup") now typically refers to tomato ketchup, although early recipes used egg whites, mushrooms, oysters, grapes, mussels, or walnuts, among other ...

, and

mustard Mustard may refer to: Food and plants * Mustard (condiment), a paste or sauce made from mustard seeds used as a condiment * Mustard plant, one of several plants, having seeds that are used for the condiment ** Mustard seed, seeds of the mustard p ...

. In the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

Portugal Portugal, officially the Portuguese Republic ( pt, República Portuguesa, links=yes ), is a country whose mainland is located on the Iberian Peninsula of Southwestern Europe, and whose territory also includes the Atlantic archipelagos of ...

and

South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...

there are three variations: the Quarter Pounder with cheese, Quarter Pounder with Cheese & Bacon and the Quarter Pounder Deluxe. In all or much of the

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

area, it is served without mustard, as are burgers made with the smaller 1.6-ounce (45 g) patties. The nutritional content of the Quarter Pounder varies between countries and locations. For example, in

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

, which uses local beef for its McDonald's products, the average Quarter Pounder has 33.7 g of protein per serving, a higher value than that stated for the same burger in the United States.

Product name

In English-speaking countries the product retains the Quarter Pounder name despite

metrication Metrication or metrification is the act or process of converting to the metric system of measurement. All over the world, countries have transitioned from local and traditional units of measurement to the metric system. This process began in F ...

; in

French-speaking French ( or ) is a Romance language of the Indo-European family. It descended from the Vulgar Latin of the Roman Empire, as did all Romance languages. French evolved from Gallo-Romance, the Latin spoken in Gaul, and more specifically in Nor ...

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

, it is known as ''Quart de livre''. The term ''Quarteirão com Queijo'' is used in metric

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

, ''Cuarto de Libra con Queso'' in

Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...

and in

Hispanic America The region known as Hispanic America (in Spanish called ''Hispanoamérica'' or ''América Hispana'') and historically as Spanish America (''América Española'') is the portion of the Americas comprising the Spanish-speaking countries of North, ...

, ''Quarter Pounder Cheese'' is used in

Finland Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...

, and ''QP Cheese'' in

Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...

. Some European countries, like

Norway Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and t ...

and the

Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

simply refer to it as the ''Quarter Pounder''. In Hong Kong, the Quarter Pounder is known as a "full three taels" () in Chinese because three

tael Tael (),"Tael" entry
at the

katakana is a Japanese syllabary, one component of the Japanese writing system along with hiragana, kanji and in some cases the Latin script (known as rōmaji). The word ''katakana'' means "fragmentary kana", as the katakana characters are derived fr ...

representation of "Quarter Pounder" ( ). In several countries that do not customarily use

United States customary units United States customary units form a system of measurement units commonly used in the United States and U.S. territories since being standardized and adopted in 1832. The United States customary system (USCS or USC) developed from English units ...

as a unit of weight, the Quarter Pounder is sold under different names. In France, Belgium and Cyprus it is called the ''Royal Cheese'' and includes cheese. In

German-speaking Europe This article details the geographical distribution of speakers of the German language, regardless of the legislative status within the countries where it is spoken. In addition to the German-speaking area (german: Deutscher Sprachraum) in Europe, ...

it is known as a ''Hamburger Royal''; in Germany it includes lettuce and tomato and is branded ''Hamburger Royal TS'' (TS standing for „Tomate und Salat“, tomato and lettuce). In Russia and Ukraine, it was known as ''Royal Cheeseburger'', and since 2016 in Russia it is called ''Grand Cheeseburger''. In some Middle-Eastern countries such as

Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the fifth-largest country in Asia, the second-largest in the A ...

and

United Arab Emirates The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia (The Middle East). It is located at th ...

, McDonald's offers both a Quarter Pounder and a McRoyale burger, the McRoyale having slightly different ingredients.

Other fractional-pound hamburgers

"Quarter Pounder" is a

trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others ...

in the United States, but restaurants in other countries have been able to use similar names for their own products, such as the

British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, ...

Wimpy chain's "Quarterpounder". rendered as one whole word. A competing chain, A&W, attempted to introduce a similar, but larger burger in the 1980s which contained a ⅓ pound beef patty rather than the quarter pound patty, but met with customer disinterest due to the perception by the denominator (lower number) of the

fraction A fraction (from la, fractus, "broken") represents a part of a whole or, more generally, any number of equal parts. When spoken in everyday English, a fraction describes how many parts of a certain size there are, for example, one-half, eight ...

that a patty which was a third of a pound (or ) was smaller than a quarter pound () patty. The restaurant later jocularly introduced the "³/₉ Pound Burger" anew in 2021 amid Internet folklore relaying the story.

Cultural reference

* In the classic film, ''

Pulp Fiction ''Pulp Fiction'' is a 1994 American crime film written and directed by Quentin Tarantino, who conceived it with Roger Avary.See, e.g., King (2002), pp. 185–7; ; Starring John Travolta, Samuel L. Jackson, Bruce Willis, Tim Roth, Ving Rhame ...

'', the story opens with two

hitmen Contract killing is a form of murder or assassination in which one party hires another party to kill a targeted person or persons. It involves an illegal agreement which includes some form of payment, monetary or otherwise. Either party may be ...

, Jules and Vincent, having a playful conversation about the cultural differences in Europe, including the fact of how the name of the sandwich was nonsensical in France with the

metric system The metric system is a system of measurement that succeeded the Decimal, decimalised system based on the metre that had been introduced in French Revolution, France in the 1790s. The historical development of these systems culminated in the d ...

being standard measurement. Instead, the item is called a "Royale with Cheese".

References

External links

A McDonald's timeline
{{Hamburgers McDonald's foods Products introduced in 1971 Fast food hamburgers