Quiksilver is a brand of surf-inspired

apparel Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...

and accessories that was founded in 1969 in Torquay,

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

, but is now based in

Huntington Beach, California Huntington Beach is a seaside city in Orange County, California, Orange County in Southern California, located southeast of Downtown Los Angeles. The city is named after American businessman Henry E. Huntington. The population was 198,711 duri ...

. It is one of the world's largest brands of surfwear and

boardsport Boardsports are active outdoor sports that are played with some sort of board as the primary equipment. These sports take place on a variety of terrain, from paved flat-ground and snow-covered hills to water and air. Most boardsports are considere ...

-related equipment. The parent company changed its name in March 2017 from Quiksilver, Inc. to Boardriders, Inc., and is the owner of the brands Quiksilver, Roxy and DC Shoes. In 2018, Boardriders acquired Billabong International Limited, gaining the Billabong, Element, Von Zipper,

RVCA RVCA is a Costa Mesa, California–based clothing company owned by Boardriders. Etymology The logotype for RVCA portrays the letter A without a crossbar, resembling an uppercase lambda (Λ). The 'V' character is really a "U". Occasionally "RVC ...

and XCEL brands. Quiksilver manufactures and sells a wide range of products that include sportswear (

swimsuit A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or List of water sports, water sports, such as swimming, Diving (sport), diving and surfing, or sun-orientated activities, such as sun bathing. Di ...

s), clothing ( T-shirts, polo shirts, flannels,

jacket A jacket is a garment for the upper body, usually extending below the hips. A jacket typically has sleeves, and fastens in the front or slightly on the side. A jacket is generally lighter, tighter-fitting, and less insulating than a coat, which ...

s, hoodies, pants, shorts),

footwear Footwear refers to garments worn on the feet, which typically serves the purpose of protection against adversities of the environment such as wear from ground textures and temperature. Footwear in the manner of shoes therefore primarily serves th ...

(

sneakers Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...

, sandals), and accessories ( hats, backpacks, and wallets). The company also produces a line of apparel for young women, under the Roxy brand. Another line of apparel for women is sold under the brand Quiksilver Women. In 2013, Quiksilver initiated a turnaround plan after suffering financial losses for six years. However, by September 2015, the company filed for

bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the debtor ...

. After emerging from bankruptcy in early 2016, the company once again became privately held, with Oaktree Capital Management as the majority shareholder.

Recent corporate history

Quiksilver purchased Skis Rossignol for $560 million in 2005, but sold Rossignol on 12 November 2008 for $37.5 million (30 million euros) in cash and a $12.5 million note (10 million euro). Quiksilver owned golf-equipment maker Cleveland Golf until 31 October 2007, when it sold the company to a Japanese sporting-goods company. In 2009, Moody's included Quiksilver on its Bottom Rung list of companies most likely to default on its debt. As of 2013, Quiksilver operated 834 stand-alone stores in major cities across Australia, New Zealand, and the Pacific, Europe, North and South America, Asia, and Africa]. At that time, the two types of Quiksilver-operated stores were known as either "Boardriders Club" or "Factory" stores. Their products were also sold in many other outlets across the world, such as PacSun, the Fells Point Surf Company, and the Ron Jon Surf Shop. With PacSun's decline in retail prominence, Quiksilver and other brands suffered diminished sales. In addition, the company operated a number of separate Roxy and Quiksilver Youth stores. As of 2013, the company suffered a financial slump for six years and initiated a turnaround plan in an attempt to resolve this. In September 2015, the company filed for

Chapter 11 bankruptcy Chapter 11 of the United States Bankruptcy Code (Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, whe ...

. Co-founder of Quiksilver Bob McKnight stepped down as CEO on 11 January 2013. He then acted as executive chairman, until retiring in October 2014.

Andy Mooney Andrew "Andy" P. Mooney (born 1955) is the CEO of Fender Musical Instruments Corporation and former chairman of Disney Consumer Products (DCP). Mooney joined the Walt Disney Company as president of DCP in December 1999 and was promoted to chairman ...

, who was formerly chairman of Disney Consumer Products, served as CEO from 2013 to 2015. Mooney stepped down as the CEO of Quiksilver and was replaced in March 2015 by longtime Quiksilver employee Pierre Agnes to restructure the brand. In 2015, Pierre Agnes was promoted from president to CEO. Quiksilver emerged from bankruptcy in early 2016, and the company once again became privately held, with Oaktree Capital Management as the majority shareholder. By the end of 2016, their retail presence had significantly diminished after restructuring by Oaktree. The company's name was changed in March 2017 to Boardriders, Inc., and it is the owner of the Quiksilver, Roxy, and DC Shoes brands. Boardriders purchased Billabong International Limited in 2018. On 30 January 2018, the global CEO of Boardriders, Pierre Agnes, was declared missing after his powerboat washed ashore without him near

Biarritz Biarritz ( , , , ; Basque also ; oc, Biàrritz ) is a city on the Bay of Biscay, on the Atlantic coast in the Pyrénées-Atlantiques department in the French Basque Country in southwestern France. It is located from the border with Spain. ...

, France, after he radioed in to delay his return in thick fog conditions. A search operation by air and sea was launched the same day. The search was called off a few days later, as he was declared lost at sea and presumed dead. Dave Tanner, the company's former chief turnaround officer, became CEO on 6 February 2018. Boardriders, Inc. currently owns these brands: Quiksilver, Roxy, DC Shoes, Billabong, Element, Von Zipper,

, and XCEL.

Roxy

In 1990, Quiksilver launched its sister brand for young women, Roxy. The brand was shuttered after the 1991 surf industry crash, but revived by Bob McKnight and Danny Kwock in 1992, signing Lisa Andersen in 1993. It was differentiated from the main Quiksilver line "for fear it would damage the men's brand", according to Randy Hild, the company's senior vice president of marketing. Roxy was chosen because it sounded like a punk band or club (likely Roxy Music and

The Roxy Roxy, Roxey, and Roxie may refer to: People * Roxy (given name), including a list of people and characters with the name Places in the United States * Roxie, Mississippi, a town * Roxie, West Virginia, an unincorporated community Music * Roxy M ...

respectively), and is also the name of the daughters of both CEO Bob McKnight and founder Alan Green. About 30% of Quiksilver's sales come from the Roxy line. Since inception, Roxy has grown to be the largest action sport fashion apparel company for young women. In addition to apparel, it now also produces accessories, homewares, hard goods (snow and surf), wetsuits, footwear, and books. It has sub-brands for its children's ranges, Roxy Girl and Teenie Wahine. In the spring of 2013, the " DVF loves Roxy" collection was released as a one-time limited-edition collaboration line of swim and beach wear as well as accessories.

Brand image

The Quiksilver brand's logo, designed in 1973 by founders Alan Green and John Law, was inspired by Japanese painter

Hokusai , known simply as Hokusai, was a Japanese ukiyo-e artist of the Edo period, active as a painter and printmaker. He is best known for the woodblock printing in Japan, woodblock print series ''Thirty-Six Views of Mount Fuji'', which includes the ...

's woodcut, '' The Great Wave off Kanagawa''. It depicts a large wave with a mountain on a red background. Roxy's heart-shaped logo was created by duplicating and reflecting the Quiksilver logo and rotating both copies at a 45-degree angle.

References

External links

*
Boardriders
(parent corporation)
Official website (Roxy)
{{Authority control Clothing brands of Australia Surfwear brands Swimwear manufacturers Skateboarding companies Sporting goods manufacturers of Australia Snowboarding companies Manufacturing companies based in Greater Los Angeles Retail companies based in California Companies based in Huntington Beach, California Clothing companies established in 1969 Retail companies established in 1969 1969 establishments in Australia 1990s fashion 2000s fashion 2010s fashion Companies formerly listed on the New York Stock Exchange Companies that filed for Chapter 11 bankruptcy in 2015 Australian subsidiaries of foreign companies

Recent corporate history

Roxy

Brand image

See also

References

External links